ANALYSING THE RESULTS OF OUR

SURVEY

More females responded to our survey than males, but the general ratio of men to women is close enough and the number of people who answered (26) is high enough to be able to analyse and compare the results of the survey sufficiently.

QUESTION 1

The proportion of the separate range of ages of those who answered our survey is a lot more varied. Most people were 16<19 years old whereas nobody was 20<24 or 65+. However, we still got responses from many different ages which is useful as their answers are likely to be contrary to each other due to the youth being more involved in technology and therefore music videos, and the different music tastes.

QUESTION 2

From our survey, we found that the most popular reason for watching music videos was if it has a good narrative. Some wanted dancing, and generally wanted something fun that would make them watch it again.

There were also a few people who don’t tend to watch music videos. These are most likely to be the respondents at the higher range of the age chart, either because it is a more youthful thing to do, or because they are too busy working.

QUESTION 3

The main conclusions found from this question were that they thought the smoke bombs will add a cool effect to the video and will make it stand out.

However, some people also said that it is a good idea if it matches the narrative or if it isn’t too overdone.

QUESTION 4

The general response is that the narrative of our music video would appeal to most people.

Seeing as that 19.23% of our respondents were aged 45<64 and only 11.54% weren’t fans of the idea, it means that our music video appeals to those of older ages as well as younger people.

QUESTION 5

Most people thought that the singer should perform in the studio as well as during the narrative – all except 3 people.

Therefore it is clear that the singer should perform in the studio and during the narrative as this is what the audience want to see.

QUESTION 6

Most respondents agreed that casual clothing can help show that an artist is indie or organic..

However, a few thought that an organic, indie artist shouldn’t be styled and should dress individually in whatever suits them, which may be in crazy outfits.

QUESTION 7