Analitica Web para pymes, Alcanalytics
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Transcript of Analitica Web para pymes, Alcanalytics
![Page 1: Analitica Web para pymes, Alcanalytics](https://reader038.fdocuments.net/reader038/viewer/2022102717/558a32c4d8b42a203c8b4572/html5/thumbnails/1.jpg)
Tenemos una empresa
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He aquí nuestra WEB
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¿Por qué la tenemos?
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¿Sabemos lo que pasa en ella?
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¿La estamos
midiendo de alguna forma?
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Si ya estamos midiéndola, ¿lo estamos haciendo
bien? ¿usamos los datos para algo?
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Analitica Web
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Situación de partida
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Qué tipo de Web tenemos
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Cuantas visitas tiene
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Redes
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Beneficios actuales
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Definimos OBJETIVOS
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Definir estrategia
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Qué, Quien,Donde,
Cuando, …
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Campañas
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Metricas
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Medir, medir y medir
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Kpis importantes, nuestros indicadores
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Medimos web
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Medimos redes
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Medimos ingresos
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Analizar
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Trafico
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Fuente
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Conversiones
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Actuar
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Modificamos web
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Cambiamos estrategia
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Hacemos cosas…
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Y vuelta a empezar….
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Definimos estrategia
Actuamos Analizamos
Medimos
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Hemos pasado de tener una web
a tener….
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“La WEB”
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Ana Cristina Esteban Baranda
www.alcanalytics.com
www.alcanalytics.blogspot.com.es
@alcanalytics
!!! Gracias ¡¡¡