Plan de MarketingExportacin Pimiento Morrn a CanadANLISIS ECONMICOI. IntroduccinCanad es una sociedad industrial de alta tecnologa, posee un sistema econmico orientado al mercado, con claros patrones de produccin y un alto nivel de vida. Desde la Segunda Guerra Mundial, ha tenido un impresionante crecimiento en el sector de servicios, minera y en general su economa se ha industrializado. En 1994 firmo el TLCAN provocando un aumento dramtico en el comercio y la integracin econmica con los EE.UU. y Mxico. Canad disfruta de un supervit comercial con los EE.UU., que absorbe alrededor de las tres cuartas partes de las exportaciones de mercancas canadienses cada ao. Canad es el mayor proveedor extranjero de los Estados Unidos de energa, incluyendo petrleo, gas, uranio y energa elctrica. Dados sus abundantes recursos naturales, mano de obra altamente calificada y moderna planta de produccin, Canad registr un crecimiento econmico slido a partir de 1993 hasta 2007. Golpeados por la crisis econmica global, la economa cay en una fuerte recesin en los ltimos meses de 2008, y publicado Ottawa su primer dficit fiscal en 2009 tras 12 aos de supervit. Principales bancos de Canad, sin embargo, surgieron de la crisis financiera de 2008-09 entre los ms fuertes en el mundo, debido a la tradicin de las prcticas conservadoras de prstamos y la fuerte capitalizacin del sector financiero. Canad logr un crecimiento marginal en 2010-13 y los planes para equilibrar el presupuesto para el ao 2015. Adems, el sector petrolero del pas se est expandiendo rpidamente, ya que las arenas petrolferas de Alberta aumentaron significativamente las reservas probadas de petrleo de Canad. II. Poblacin a. Poblacin TotalLa poblacin total de Canad es de 34,834,841 habitantes (CIA, 2014).Population estimates

200320082013Notep: preliminary2003 to 2013

number% change

Canada31,641,63033,245,77335,158,30411.1

Newfoundland and Labrador518,445511,543526,7021.6

Prince Edward Island137,221138,764145,2375.8

Nova Scotia937,676935,865940,7890.3

New Brunswick749,434746,855756,0500.9

Quebec7,485,4917,761,5048,155,3348.9

Ontario12,243,75812,882,62513,537,99410.6

Manitoba1,163,5281,197,7741,265,0158.7

Saskatchewan996,4311,017,3461,108,30311.2

Alberta3,182,8523,595,7554,025,07426.5

British Columbia4,123,9374,349,4124,581,97811.1

Yukon30,94033,08836,70018.6

Northwest Territories42,59543,35043,5372.2

Nunavut29,32231,89235,59121.4

p preliminaryNote: Population estimates as of July 1.Source: Statistics Canada, CANSIM

b. Tasa de crecimientoLa tasa de crecimiento de la poblacin es el 0.76 por ciento para el ao 2014.

c. Distribucin de la poblacin, Edad y Gnero.

Distribucin de la Poblacin

0-14 years: 15.5% (male 2,764,691/female 2,628,413)15-24 years: 12.7% (male 2,267,210/female 2,142,085) 25-54 years: 41% (male 7,244,109/female 7,052,512) 55-64 years: 17.3% (male 2,336,202/female 2,380,703) 65 years and over: 16.8% (male 2,670,482/female 3,348,434) (2014 est.)

d. reas geogrficas (densidad y concentracin urbana, suburbana y rural)

PoblacinPorcentaje del total de la poblacin

Toronto594148817.03%

Montral395771511.35%

Vancouver24636777.06%

Calgary13092213.75%

OttawaGatineau12732723.65%

Edmonton12300563.53%

Winnipeg7783972.23%

Qubec7696392.21%

Hamilton7566302.17%

London4999981.43%

Elaboracin propia datos de Statistics Canada

e. Tasas y patrones de migracinComponents of demographic growth

1992/19932002/20032012/2013

number

Immigrants266,890199,170262,947

Emigrants43,99352,17157,110

Returning emigrants15,27929,33336,645

Net temporary emigrants19,74427,65518,412

Net non-permanent residents-71,18536,73349,341

Note: All figures are for the one-year period ending June 30.Source: Statistics Canada, CANSIM.

Inmigrantes por continenteAmericas [1]Both sexes336,174353,946355,716374,850394,731403,974

Males130,383136,917138,888149,451158,325162,426

Females205,383216,438216,252224,424235,563241,002

sex unknown411591576975843540

Europe [2]Both sexes6,1236,4806,7207,0957,2698,049

Males2,8142,8022,9643,1953,3123,642

Females3,3063,6753,7473,8913,9544,401

sex unknown369633

Africa [3]Both sexes5,9226,2856,8227,6178,4399,003

Males3,4923,7233,9394,4524,8965,196

Females2,4302,5562,8773,1593,5433,804

sex unknown..36633

Asia [4]Both sexes20,56522,38323,25624,98127,29130,906

Males10,45811,44211,78112,75614,10915,885

Females10,04110,75811,24412,00612,95714,730

sex unknown69183234219228291

Oceania [5]Both sexes126150153174171216

Males5778818793117

Females696969847596

sex unknown....3303

f. Grupos tnicosCanadian 32.2%, English 19.8%, French 15.5%, Scottish 14.4%, Irish 13.8%, German 9.8%, Italian 4.5%, Chinese 4.5%, North American Indian 4.2%, other 50.9% (2011 est.)III. Estadstica y actividad econmicaa. PNBi. Tasa de crecimientoLa tasa de crecimiento de Canad es de 1.6% para el ao 2013. Real gross domestic product billions of chained (2007) dollars

January20131,570.41

February20131,575.48

March20131,579.96

April20131,581.90

May20131,585.43

June20131,579.49

July20131,589.25

August20131,592.72

September20131,597.85

October20131,604.45

November20131,608.07

December20131,600.08

Gross domestic product and final domestic demand

b. Ingreso per cpitaIndicator Name2008 [YR2008]2009 [YR2009]2010 [YR2010]2011 [YR2011]2012 [YR2012]

GNI per capita, PPP (current international $)3858037220383804133042270

c. Distribucin de la Riquezai. Clases sociales por ingresoii. Porcentaje de cada clase

d. Transportes existentesi. Modosii. Disponibilidadiii. Tasas de Uso iv. PuertosAirports:

1,467 (2013)country comparison to the world: 4

Airports - with paved runways:

total: 523over 3,047 m: 21 2,438 to 3,047 m: 19 1,524 to 2,437 m: 147 914 to 1,523 m: 257 under 914 m: 79 (2013)

Airports - with unpaved runways:

total: 9441,524 to 2,437 m: 75 914 to 1,523 m: 385 under 914 m: 484 (2013)

Heliports:

26 (2013)

Pipelines:

gas and liguid petroleum 100,000 km (2013)

Railways:

total: 46,552 kmcountry comparison to the world: 5 standard gauge: 46,552 km 1.435-m gauge (2008)

Roadways:

total: 1,042,300 kmcountry comparison to the world: 7 paved: 415,600 km (includes 17,000 km of expressways) unpaved: 626,700 km (2008)

Waterways:

636 km (Saint Lawrence Seaway of 3,769 km, including the Saint Lawrence River of 3,058 km, shared with United States) (2011)country comparison to the world: 78

Merchant marine:

total: 181country comparison to the world: 35 by type: bulk carrier 62, cargo 15, carrier 1, chemical tanker 15, combination ore/oil 1, container 2, passenger 5, passenger/cargo 63, petroleum tanker 11, roll on/roll off 6 foreign-owned: 19 (Estonia 1, France 1, Netherlands 1, Norway 4, Sweden 2, US 10) registered in other countries: 225 (Australia 5, Bahamas 96, Barbados 11, Cambodia 2, Cyprus 2, Honduras 1, Hong Kong 77, Liberia 2, Malta 5, Marshall Islands 8, Norway 1, Panama 6, Spain 4, Vanuatu 5) (2010)

Ports and terminals:

major seaport(s): Halifax, Saint John (New Brunswick), Vancouverriver and lake port(s): Montreal, Quebec City, Sept-Isles (St. Lawrence); Fraser River Port (Fraser); Hamilton (Lake Ontario) oil/gas terminal(s): Lower Lakes terminal dry bulk cargo port(s): Port-Cartier (iron ore and grain), container port(s): Montreal (1,362,975), Vancouver (2,507,032)(2011)

e. Sistemas de Comunicacini. Tipos (Tel, Radio, Internet, telgrafo)Telephones - main lines in use:

18.01 million (2012)country comparison to the world: 16

Telephones - mobile cellular:

26.263 million (2012)country comparison to the world: 41

Telephone system:

general assessment: excellent service provided by modern technologydomestic: domestic satellite system with about 300 earth stations international: country code - 1; submarine cables provide links to the US and Europe; satellite earth stations - 7 (5 Intelsat - 4 Atlantic Ocean and 1 Pacific Ocean, and 2 Intersputnik - Atlantic Ocean region) (2011)

Broadcast media:

2 public TV broadcasting networks each with a large number of network affiliates; several private-commercial networks also with multiple network affiliates; overall, about 150 TV stations; multi-channel satellite and cable systems provide access to a wide range of stations including US stations; mix of public and commercial radio broadcasters with the Canadian Broadcasting Corporation (CBC), the public radio broadcaster, operating 4 radio networks, Radio Canada International, and radio services to indigenous populations in the north; roughly 2,000 licensed radio stations in Canada (2008)

Internet country code:

.ca

Internet hosts:

8.743 million (2012)country comparison to the world: 14

Internet users:

26.96 million (2009)country comparison to the world: 16

f. Condiciones Laboralesi. Leyes y Reglas Canada Labour Code.Canadian Charter of Rights and Freedoms ii. Salarios y prestaciones

g. Industrias principalesi. Empresas ms representativasA.k.a. CartoonAir CanadaAlain DeneaultAlcanAlliance Films Astral MediaATB FinancialAtkinson Film-ArtsBanco de MontrealBardel EntertainmentBarrick GoldBeenoxBlackfire ExplorationBombardier AerospaceCan-AmCarestream HealthCervlo CyclesCHC HelicopterCognosCompaa de la Baha de HudsonCorus EntertainmentDe Havilland CanadaDialexiaElectro-Motive DieselEnbridgeGescaHastings MillHawker Siddeley CanadaHusky EnergyHydro-QubecImage EngineIMAX CorporationImperial OilLabatt Brewing CompanyMAC CosmeticsMagna InternationalMarketwireMassey FergusonMega BrandsNelvana Limited OctasicOrion Bus IndustriesOsisko Mining CorporationQuebecorRed Back MiningRitchie Bros. AuctioneersRothmans Inc.Royal Bank of CanadaSemacodeShaftesbury FilmsSuite101Trans Canada Airlinesii. Porcentaje de los sectores econmicosGross domestic product at basic prices, by industry (monthly)

January 2013December 2013January 2014December 2013 to January 2014January 2013 to January 2014

seasonally adjusted at annual rates

millions of chained dollars (2007)%

All industries1,569,9791,601,3611,609,4750.52.5

Goods-producing industries471,099478,551483,3401.02.6

Agriculture, forestry, fishing and hunting25,57828,25327,709-1.98.3

Mining, quarrying, and oil and gas extraction127,636131,773133,4091.24.5

Utilities38,67340,64540,216-1.14.0

Construction113,630112,053112,8100.7-0.7

Manufacturing164,885165,536168,8942.02.4

Service-producing industries1,099,9161,123,8131,127,1930.32.5

Wholesale trade85,28786,23786,8640.71.8

Retail trade84,74086,47687,5781.33.3

Transportation and warehousing64,77266,81966,9070.13.3

Information and cultural industries52,59252,87552,9630.20.7

Finance and insurance104,584108,408108,8530.44.1

Real estate and rental and leasing197,239202,961203,0390.02.9

Professional, scientific and technical services82,80584,19984,3670.21.9

Management of companies and enterprises11,66212,31512,3770.56.1

Administrative and support, waste management and remediation services40,20940,88740,9680.21.9

Educational services84,71786,21586,2110.01.8

Health care and social assistance107,849109,595109,8630.21.9

Arts, entertainment and recreation11,00611,80211,459-2.94.1

Accommodation and food services32,39432,73333,1931.42.5

Other services (except public administration)31,31732,00632,2170.72.9

Public administration108,936110,540110,6560.11.6

Note: North American Industry Classification System (NAICS), 2007.Sources: Statistics Canada, CANSIM, table 379-0031.Last modified: 2014-03-31.

h. Inversin extranjera i. IED e IEISDDS data category and componentPeriod of latest dataLatest dataData for previous periodChange from previous periodAnnual change

C$ billions%

International investment position (market value)

Total assetsQ4/132,9122,6729.0...

Canadian direct investment abroadQ4/131,2231,1278.5...

Canadian Portfolio investmentQ4/131,1161,00511.1...

Foreign money market instrumentsQ4/135412.4...

Foreign bondsQ4/1320818910.2...

Foreign equity and investment fund sharesQ4/1390381211.3...

Official international reservesQ4/1377744.0...

Other Canadian InvestmentQ4/134964666.4...

Total LiabilitiesQ4/132,8852,7435.2...

Foreign direct investment in CanadaQ4/131,0521,0104.1...

Foreign Portfolio investmentQ4/131,3461,2924.2...

Canadian money market instrumentsQ4/138088-9.0...

Canadian bondsQ4/137807592.8...

Canadian equity and investment fund sharesQ4/134854449.2...

Other foreign investmentQ4/13487,322441,26410.4...

(Canada's net international investment position)Q4/1327-71137.4...

... : not applicable.Source: Statistics Canada, CANSIM, tables 176-0051, 376-0104, 376-0105, 376-0142.Last modified: 2014-03-13.

Top 25 ICT Multinational Companies operating in CanadaCompany NameCity

IBM CanadaMarkham

HP CanadaMississauga

Cisco Systems CanadaToronto

Microsoft CanadaMississauga

Oracle CanadaMississauga

Xerox CanadaNorth York

Honeywell CanadaMississauga

WiproToronto

SAP CanadaNorth York

Alcatel-Lucent CanadaKanata

General Dynamics CanadaOttawa

ChristieKitchener

Nokia CanadaAjax

ADP CanadaEtobicoke

AmdocsToronto

Randstad TechnologiesToronto

Fujitsu CanadaMontreal

Pitney Bowes CanadaToronto

Symantec CanadaToronto

CA Technologies CanadaMississauga

TEKsystems CanadaMississauga

SunGardToronto

CSCKanata

Sierra SystemsVancouver

SAS CanadaToronto

*The Top 25 ICT Multinational Companies listing is based on revenues generated in Canada by the Multinational's foreign operations and export revenue generated by its Canadian entity.i. Estadsticas de Comercio Internacionali. Principales Socios X (Q y valor) e M (Q y Valor)

Imports, exports and trade balance of goods on a balance-of-payments basis, by country or country grouping

200820092010201120122013

$ millions

Exports487,261.6367,210.8403,966.7456,807.5462,528.2479,857.6

United States, including Puerto Rico and Virgin Islands368,901.7270,102.7295,113.1329,928.3338,440.5358,758.0

Japan11,761.78,835.89,751.611,336.410,823.811,001.7

United Kingdom13,973.412,884.116,971.619,371.419,829.314,702.9

European Union excluding the United Kingdom125,097.218,785.920,238.423,041.221,143.020,471.0

Other OECD220,668.116,580.017,864.720,486.318,510.418,750.1

Other countries46,859.340,022.544,027.552,643.753,781.056,174.2

Imports443,592.0373,984.2413,670.0456,054.7474,544.5486,649.1

United States, including Puerto Rico and Virgin Islands281,434.4236,136.4259,934.8281,460.3296,458.1314,669.8

Japan11,671.79,330.310,062.09,367.010,791.49,584.3

United Kingdom11,218.78,499.49,556.310,559.18,310.97,538.6

European Union excluding the United Kingdom135,402.330,342.430,867.235,237.236,302.737,756.2

Other OECD227,380.025,959.228,824.732,701.435,988.135,682.4

Other countries76,485.063,716.474,424.986,730.186,693.581,417.6

Balance43,669.6-6,773.4-9,703.3752.8-12,016.3-6,791.5

United States, including Puerto Rico and Virgin Islands87,467.333,966.335,178.348,468.041,982.444,088.2

Japan90.0-494.5-310.41,969.432.41,417.4

United Kingdom2,754.74,384.77,415.38,812.311,518.47,164.3

European Union excluding the United Kingdom1-10,305.1-11,556.5-10,628.8-12,196.0-15,159.7-17,285.2

Other OECD2-6,711.9-9,379.2-10,960.0-12,215.1-17,477.7-16,932.3

Other countries-29,625.7-23,693.9-30,397.4-34,086.4-32,912.5-25,243.4

1. Other European Union includes Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.2. Other countries in the Organisation for Economic Co-operation and Development (OECD) include Australia, Canada, Chile, Iceland, Israel, Mexico, New Zealand, Norway, South Korea, Switzerland and Turkey.Source: Statistics Canada, CANSIM, table 228-0058.Last modified: 2014-04-03.

ii. Balanza de Pago La balanza esta en deficit por $16.millones para 2014. Deficit que se da por el aumento de la compra de bienes.Current account balances

iii. Tipo de Cambio1 Dlar canadiense = 11.80 pesos

j. Restricciones comercialesSistemas de gestin de la oferta ("Supply-Managed Products") Contenido mnimo de producto local en vinos Controles y licencias de importacin Intervencin estatal en el comercio de trigo y cebada: el Canadian Wheat Board Compras pblicas Uso de la mencin "espaol" en productos curados de porcino Monopolios de importacin de vinos y licores Normas de composicin para los quesos y licencias de importacin Represalias contra productos espaoles por la prohibicin de importacin de carne hormonada Prohibicin a la importacin de vehculos usados Etiquetado "Made in Canada" y "Product of Canada" Evaluacin de la integridad de cierres de conservas de baja acidez Exencin impositiva discriminatoria a la produccin de vinos y cerveza Requisitos a la importacin de frutas y legumbres frescas Tamaos reglamentarios de envases para determinados productos crnicos Contenido canadiense obligatorio para compras de medios de transporte pblico Monopolio en la comercializacin de pescado de agua dulce Requisitos de contenido local mnimo para subvenciones de produccin de energa renovable (Ontario) Harina enriquecida Registro de fabricantes de productos elctricos certificados Tamaos reglamentarios de envases para productos hortofrutcolas procesados Unidad e integracin del mercado interno de Canad Normas de composicin para los cigarrillos

k. Tasas de InflacinThe Consumer Price Index (CPI) rose1.1% in the12months to February, following a1.5% increase in January. The12-month change in the Consumer Price Index

IV. Canales de distribucin a. MinoristaEn alimentacin, las empresas ms importantes son: Sobey's, Loblaw y Mtro. En ferretera, bricolaje y decoracin, encontramos a: Rona, Home Hardware (en ingls) y Home Dpot.b. Mayorista Agricultural Machinery Wholesale Canada - Seeding, Spraying, Tilling, Landscaping, Crops, Farming Agriculture Equipment & Solutions Wholesale Canada - Farming Equipment, Farming Systems, Farming Solutions, Labs, Testing, New, Hi Tech, Horse Matts, Plastic Mulch Film, Harvest Containers Agriculture Auction Wholesale Canada - Farming, Fertilizer, Cattle, Market, Auction, Beef Crop & Soil Wholesale Canada - Feed Machinery, Farming, Agriculture, Animal Feed, Area Seeding, Crop & Soil Analysis Fertilizers Wholesale Canada - Organic Fertilizers, Pest Control, Nitrogen Products Fish & Seafood Wholesale Canada - Mussels, Imported Fish, Cod, Pollock, Haddock, Herring, Mackerel, Live Lobster, Crabs Fisheries Wholesale Canada - Oysters, Mussels, Scallops, Haddock, Halibut, Fish Production, Redfish, Silver Hake, Snow Crab, Atlantic Salmon Forestry Wholesale Canada - Forestry Equipment, Forest Products & Services, Agriculture, Wood, Pulp Heavy Equipment Wholesale Canada - Construction, Building, Grading, Pavers, Excavators, Drill Hauls, Electric Shovel, Heavy Mining & Forestry Equipment, Loaders Irrigation Equipment Wholesale Canada - Water & Equipment Services, Irrigation Systems & Industries, Sewer Bypass, Standby Pumping Units Landscaping, Lawn & Garden Machinery Wholesale Canada - Lawn & Garden Equipment, Chain Saws, Trimmer, Landscapers Pest Control Wholesale Canada - Insect Control, Bird Infestations, Toxic Pest Management, Insect and Vegetation Management, Non Toxic Insecticides Precision Sensors Wholesale Canada - Sensors Intelligent Control, Precision Sensing, High Precision Sensors, Inclination Sensors Seeds & Bulbs Wholesale Canada - Grow, Garden, Soil, Agriculture, Farm, Flowers, Plants, Fruits, Vegetables Sawmills Wholesale Canada - Blades, Saws, Machine, Stationary Bandsaws Specific Crops Wholesale Canada - Beets, Specific Grain Tractors Wholesale Canada - Tractors And Parts, Salvage Yard

V. Medios de comunicacina. Televisin La TV tiene grandes exponentes estos son: la CBC, la CTV, tambin el Canadian TV y la BNN de Toronto.b. Radio Radio Canad de Montreal, Canad FM de Toronto, Radio Canad Internacionalc. Medios ImpresosThe Globe and Mail, The National Post, el Toronto Star, Le Presse y el Le Devoird. Otros mediosThe Toronto Star, Le Soleil du Quebec, Canoa, Abby NoticiasVI. Resumen ejecutivoComo es propio de toda economa desarrollada, en Canad, el sector terciario ha ido ganando peso mientras que los sectores primario y secundario han perdido importancia. Canad es una de las naciones mineras ms importantes del mundo, donde se explota la extraccin de ms de 60 metales y minerales. Canad tiene inmensas reservas probadas de petrleo y cuenta igualmente con importantes recursos de gas natural. La construccin es una las industrias ms importantes de Canad. Los ltimos datos de Statistics Canada reflejan que el sector de la construccin contina su recuperacin. La industria del automvil, las telecomunicaciones, los productos elctricos y electrnicos, y los productos qumicos son las industrias manufactureras ms importantes del pas. El sector manufacturero ha sido uno de los soportes del crecimiento desde finales de la dcada de los aos noventa, sin embargo no est a salvo de la desaceleracin econmica en Estados Unidos, primer cliente de Canad. El sector de la automocin es de importancia capital para la economa canadiense. Resulta necesario sealar que Canad es un pas lder en determinados sectores de las industrias de alta tecnologa, particularmente las telecomunicaciones, la industria aeronutica y aeroespacial, la industria de la informtica y los equipos mdicos. Canad se encuentra entre los mayores productores del mundo de energa, es autosuficiente energticamente y es la mayor fuente de abastecimiento de EE.UU. El sector de los servicios financieros es un gran contribuyente al desarrollo econmico de Canad.VII. Fuentes de Informacin Justice Laws Websitehttp://laws-lois.justice.gc.ca/eng/ Whole sales http://www.shopwholesale.ca/directory_pages/agricultural.htmStatistics Canadahttp://www.statcan.gc.ca/daily-quotidien/131125/dq131125a-eng.htmThe World Bankwww.worldbank.org

http://www.absolut-canada.com/los-principales-medios-de-comunicacion-de-canada/http://www.tfocanada.ca/docs.php?page=2_6http://www.shopwholesale.ca/directory_pages/agricultural.htmhttp://www.shopwholesale.ca/http://comercioexterior.banesto.es/es/elija-su-mercado-objetivo/perfiles-de-paises/canada/comercializacionhttp://www.statcan.gc.ca/daily-quotidien/131125/dq131125a-eng.htmhttp://www.impulsoexterior.com/COMEX/servlet/MuestraArchivo?id_=2_691