An Overview of Your PowerChord Platform

FISHER® Digital Power PackOnline Experience v1

Dealer Website FeaturesA quick guide to the customer-facing layout of your PowerChord Online Experience.

CMS FeaturesAn in-depth tutorial on how to use the PowerChord Admin portal to setup and maintain your branded site. This section will have a detailed outline of the Admin along with a Visual Guide to show you where to make changes for your site.

Questions?PowerChord’s Client Support team provides localdealer support for questions ranging from resetting passwords to updating featured products.

360 Central Avenue, Fifth Floor., Saint Petersburg, FL 33701727-823-1530 | 800-350-0981www.PowerChord.com

Congratulations on your new FISHER Digital Power Pack!

Optimized for local searches, your new website will help you to generate local leads from prospective customers. To get started, we recommend a few simple steps to start customizing your site.

• Confirm your Location Information and Store Hours by viewing your FISHER Dealer Experience Website

• Upload a Store logo• Update the About Us copy• Link your Business Website to your

FISHER online experience If you have any questions or changes to this section of your website, please email Fisher Engineering at: fedealersite@douglasdynamics.com

Thank you for your continued support of the FISHER brand and best wishes for a great selling season!

Key FeaturesWelcome!

Dealer LogoPromote your dealership logo in the header of every page on your online experience.

Contact UsA strong call-to-action for potential customers to contact you is available on the home page.

Media CarouselPrime real estate to promote new products and promotions.

Featured ProductsUp to four products will be highlighted on your home page to drive traffic directly to a top-selling product.

About UsHighlight your business with an image and an overview of what makes you stand above the competition.

Special FeaturesYour custom content for your experience to educate customers about FISHER products and your dealership.

Find UsHelp customers (and search engines) easily find your business with your address, phone number and store hours.

Social IconsCustomers can click to view FISHER social media pages on Facebook, Twitter, Instagram and YouTube.

Key FeaturesHome Page

1

2

3

4

5

6

7

1

2

3

4

5 6

8

8

7

Category Name

Note: Fisher Engineering provides PowerChord with the categories and products that you sell and service. Only those categories are listed on the page.

Product DescriptionA short product overview and photo help customers quickly view an overview of the products available. By clicking the product name or photo, they are directed to the product details page.

Key FeaturesCategory Page

1

21

2

Product Name

Request an Estimate FormA call-to-action button links to the form submission. Upon completion, the lead is emailed directly to you.

Sell SheetCustomers can review the sell sheet for product details, if applicable.

Main Product ImageDisplays default product image that is maintained on your behalf.

Alternate Product ImagesIf multiple product views are available, small thumbnail images will display and are clickable to replace current main image.

Features TabA full list of standard features is maintained by FISHER.

Specs TabA grid of specifications are customized and maintained, by product. This includes information like product variations or models.

Accessories TabFeatures required and optional accessories that are available for each product. This is a great way your experience encourages add-on sales.

Key FeaturesProduct Details

1

2

3

4

5

6

7

8

1

2

3

4

5

6 7 8

Request an Estimate FormA call-to-action button extends the page to reveal an Estimate Request form.

Customer InformationCustomers provide their name, email address and phone number for you to contact them with more information about the selected product.

More DetailWhen customers click the + sign, they are able to add more details to their Estimate Request, including best time to contact, preferred method of contact, and the make and model of the vehicle.

SubmissionUpon completions, the lead is emailed directly to you.

Key FeaturesRequest an Estimate

1

2

3

4

1

2

3

4

About Us Describe the unique aspects of your business - including how long you’ve been in business, local service awards and a list of your servicing areas (like towns, cities, counties, or neighborhoods) to help your business stand apart from the competition.

About Us ImageShow off a product, your store front or your staff with a custom photo. This can be a different photo than the one that displays in the ‘About Us’ section in the Footer.

Key FeaturesAbout Us

1

2

12

Locations* Highlight your location details - encourage your customers to visit your store with local information.

Address*Your business address and phone number are listed on this page.

Store Hours*Include your store hours for customers to easily find when your business is open.

Get DirectionsCustomers can easily find your business with a click to Google Maps for directions.

*Special Note: In order to update any information in this section, you’ll need to inform Fisher Engineering by reaching out to:fedealersite@douglasdynamics.com

Key FeaturesLocations

1

2

3

4

1

2 3

4

Contact Us This page is a lead generation form for customer requests and inquiries.

Location DetailsYour business address and phone number are listed for quick customer access. If you have multiple locations, there will be link for ‘Other Locations’ which will open a new page that lists the address and phone number of each location. As a reminder, this information is updated from the Locations page.

Contact Us FormUpon completing the form and clicking the ‘Send Email’ button, the customer’s information will be emailed to the email address listed as the ‘Notification Email’ and will also be included in the Leads Report in the PowerChord Adinistration site.

Key FeaturesContact Us

1

2

3

1

2

3

Page TitleChoose the title of your page content and customize this here. Default content provided by Fisher Engineering will remain until you choose to customize.

Body CopyThe copy can be customized and updated by your dealership as needed to describe the content on the page. Default content provided by Fisher Engineering will remain until you choose to customize.

Featured ImageA high quality image that complements the content in the body copy. Default content provided by Fisher Engineering will remain until you choose to customize.

Key FeaturesSpecial Features

1

2

3

1

2 3

Administration SiteThe Content Management System (CMS) allows you to personalize areas of your website, providing visitors with a better user experience while improving site rank for local search. Additionally, the CMS allows you to track your leads.

Login to the PowerChord administration area:

admin.powerchord.com

User Name: Your email address

Unique User Password

For support using the PowerChord Administration Area, contact the PowerChord Client Support Team, Monday - Friday, 8:30 AM - 5:30 PM EST:

p. 800-350-0981e. customersuccess@powerchordsystem.com

Forgot PasswordIf you have forgotten your password, click the Help link for instructions.

CMS FeaturesAdministration Site

1

2

3

1

2

3

HomeReturn to the home page of the administration area.

LocationsIdentify leads generated through form submissions (request an estimate, contact us).

ContentUpdate the sections of your online experience that are customizable.

LeadsIdentify leads generated through form submissions (request an estimate, contact us).

My Account SettingsConfirm your user name and email address. Your membership will be your associated dealership.

CMS FeaturesMain Navigation

1

2

3

4

5

2

3

4

5

1

Content To update content on your website, go to the ‘Content’ section of the admin site.

Website PreferencesTo update your website logo, click the ‘Website Preferences’ type of content.

ListingClick the ‘Website Preferences’ listing in the grid to view and edit your content.

TitleThe title should not be edited - it should be ‘Website Preferences’.

Company LogoIf you have a logo already on your site, first click ‘Remove File’. Then click on ‘Click to Upload’ to add your logo. Please note that your logo image should be a JPEG file, sized to 306 x 175 pixels.

Alternate ContentBriefly describe your image for search engines to ‘read’ the content within your image.

SaveTo save your logo, click ‘Draft’ to save it for a later time, or ‘Publish’ to have it display on your website immediately.

CMS FeaturesContent: Website Preferences

1

2

3

4

5

6

7

1

2

3

4

5 6

7

About Us Edit the content on your About Us page to help your business stand about the competition. The title within the ‘Identity’ section is the name you will use to find this page within the administration site.

Content EditorDefault copy will be written to display on your behalf, and can be edited at any time. To access the About Us copy editor, within the Content Types, click ‘Content Page’.

ListingClick the ‘About Us’ listing in the grid to view and edit your content.

TitleThe title should not be changed - it should remain ‘About Us’.

Teaser ImageThe teaser image displays in the footer of each page of your website. You can upload a JPEG file sized 490x368 pixels. In the ‘Alternate Content’ area, briefly describe your image for search engines to ‘read’ the content within your image.

Main ContentDescribe your business and what sets you apart from the competition - use the Markdown Editor to style your copy (for example, Bold or Italics) and view your changes in the ‘Preview’ section.

Featured ImageUpload an image to display on the About Us page. Image: JPEG, sized 414x500 pixels.

SaveClick ‘Draft’ to save it for a later time, or ‘Publish’ to have changes display on your website immediately.

CMS FeaturesContent: About Us

1

2

3

4

5

6

7

8

1

2

3

4

5

6

7

8

Special FeaturesEdit the content on your Special Features page to help your business stand above the competition. The title within the ‘Identity’ section is the name you will use to find this page within the administration site.

Content EditorDefault copy will be written to display on your behalf, and can be edited at any time. To access the Special Features copy editor, within the Content Types, click ‘Content Page’.

ListingClick the ‘Special Features’ listing in the grid to view and edit your content.

TitleThe title should not be changed - it should remain ‘Special Features’.

Teaser ImageThe teaser image displays in the footer of each page of your website. You can upload a JPEG file sized 490x368 pixels. In the ‘Alternate Content’ area, briefly describe your image for search engines to ‘read’ the content within your image.

Main ContentDescribe your business and what sets you apart from the competition - use the Markdown Editor to style your copy (forexample, Bold or Italics) and view your changes in the ‘Preview’ section.

Featured ImageUpload an image to display on the About Us page. Image: JPEG, sized 414x500 pixels.

SaveClick ‘Draft’ to save it for a later time, or ‘Publish’ to have changes display on your website immediately.

CMS FeaturesContent: Special Features

1

2

3

4

5

6

7

8

1

2

3

4

5

6

7

8

Content Sections OverviewContent Sections are available in several different Content Types, including About Us and Special Features. These sections can be added to the pages to create more varied pieces of content on a page.

Section TitleThe heading of your Content Section.

Section DescriptionA subtitle of your Content Section.

Full DescriptionThe main body content for your Content Section. This area has access to the Markdown Editor to style your copy.

Display WidthOptions are full or half, and indicate if you want the main body copy to span across the width of the path (Full) or if you want an image to complement your copy (Half).

Section ImageUpload an image to display next to the body copy. Image: JPEG, 414x500 pixels. As a reminder, use Alternate Content to describe your image in a handful of words.

Image PositionDetermine if the image should display to the left or right of the body copy.

RemoveDelete the entire Content Section. As a reminder, click ‘Publish’ to save your changes and publish them immediately or ‘Draft’ to save your changes for editing later.

CMS FeaturesContent: Content Sections

1

2

3

4

5

6

7

1

2

3

4

5

6

7

Leads ReportUse the leads report to view the details of leads generated on your website.

StatusSelect if you would like to see the results for open or closed reports.

Date RangeSelect the start and end date for the range of time you would like to view.

Lead DetailsThe list of leads within the selected data range. Click the row you would like to review in more detail.

View DetailsThe information provided by the customer is available for review, including their name, contact information and the details they provided in the message section.

Close the LeadWhen you are viewing the lead details, if you are finished with the lead, click the ‘Mark as Closed’ button. If you want to keep the lead open, click the white back arrow in the top left corner of the page. If you do close the lead, you can still view it by selecting ‘closed’ in the status drop down.

ExportIf you would like to share this data with others in your organization, click ‘Export’ to export the report as an Excel file.

CMS FeaturesLeads

1

2

3

4

5

6

7

1

2

34

5

6

7

For everday technical assistance, please call or email us.

Our Client Support team provides local support for questions and issues that range from resetting passwords to updating featured products on a client’s local site.

Contact Information800-350-0981customersuccess@powerchordsystem.com

PowerChord Global Headquarters:360 Central Ave.Suite 500Saint Petersburg, Florida 33701

Hours of OperationMonday through Friday8:30am - 5:30pm EST

Questions?Contact Us

To Access the PowerChord Administration Site, Visit

admin.powerchord.com