Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches

Emily Grossman | MobileMoxie

Looking Beyond Website Competition:

How Apps Impact Local-Mobile Searches

@goutaste


Time Spent on iOS and Android Connected Devices

Social Apps32%

Gaming Apps32%

Other Apps22%

People spend as much time in the Facebook APP as

they do on mobile websites

@goutaste


App Single Apps Universal App Pack

Google Ranking Whole Apps

@goutaste


Rankings Differ Between

Android & iOS

App Pack on Android But Not iOS!

@goutaste


Know Your Competitors Per

Device, OS & Location

Test on Multiple Devices Or Use A Local-Mobile Search Simulator

@goutaste

bit.ly/mobile-search-simulator


Google Ranking App Screens (Deep Links)

@goutaste


Social Apps Are Ranking in Local Searches

@goutaste


Your Competitors Could Be Benefiting From This

@goutaste


User-Generated Content Can Rank

@goutaste


Hashtags Can Get Pinterest Content to Rank

@goutaste


How is Social Media Different on Mobile Apps and Websites?

@goutaste


Social Media Platforms Have App & Web Versions

Social Apps and Social Web Can Have Different UX!

@goutaste


App App WebWebDifferent

ImageLayout

@goutaste


App App WebWeb

Different ButtonLayout

DifferentImageLayout

@goutaste


App App WebWeb

Different Content

Different ButtonLayout

DifferentImageLayout

@goutaste


Opening a Link on Facebook Web

@goutaste


Opening a Link on Facebook APP

@goutaste


Opening a Link on Twitter APP

@goutaste


Don’t Share on Social Unless It Works on Mobile(Apps and Web!)

@goutaste


Don’t PROMOTE On

Mobile If It Doesn’t Work On The Social

Browser

@goutaste


Meta-Viewport Issues are Common

@goutaste


Opens in Twitter

Browser

@goutaste


Opens in Twitter

Browser

Twitter Browser

Broke the Meta-

ViewPort Settings

for Page

@goutaste


Opens in Twitter

Browser

Twitter Browser

Broke the Meta-

ViewPort Settings

for Page

No help for the

Android Folks

@goutaste


Leapfrogging Local Business on Mobile

Social: Targeting Nearby Customers

@goutaste


Create Passive Intent with Facebook Beacons

https://www.facebook.com/business/a/facebook-bluetooth-beacons

@goutaste


MenuItems

EventsUGC

@goutaste


Passive Use Case

@goutaste


Creates Intent!

@goutaste


Incentivize Check-Ins

@goutaste

Active FB Location Targeting: Advertisements

@goutaste Emily Grossman | MobileMoxie

beta

@goutaste Emily Grossman | MobileMoxie


Leapfrogging Local Business on Mobile

- Beyond Google Search & Social

@goutaste


Optimize GMB for Google Now & Now on Tap

@goutaste


Optimize GMB for Google Now & Now on Tap

Optimized!

@goutaste


Optimize for iOS 9 SearchesSPOTLIGHT SAFARISIRI

@goutaste

Appear in Spotlight and Safari ResultsLeverage Apple Search & Apple Maps

https://mapsconnect.apple.com


Leverage Apple Search Contacts

@goutaste


Mobile Local PPCMobile AdWords Extensions: Apps Calls Locations Reviews Sitelinks Callouts Consumer Ratings Previous Visits Seller Ratings

@goutaste


Mobile Local Sponsored Results

@goutaste

Location Extensions = Ads in Google Maps & Local Finder


SoLoMo Marketer’s To-Do List

@goutaste

Check your mobile-local Google search results for apps!

Know which social apps are ranking Know which competitors are ranking Leverage owned content and user-

generated social media content for better rankings

Check your website in social browsers Facebook Twitter Pinterest


SoLoMo Marketer’s To-Do List

@goutaste

Attract customers with Facebook beacons

Use Facebook Wifi for more check-ins

Check your business on Google Now and Google Now on Tap

Optimize for iOS 9 searchers with Apple Maps

Give Mobile PPC a shot!

Emily Grossman@goutaste

www.mobilemoxie.com2 Months Free Code:

ZENITHfacebook.com/mobilemoxie@mobilemoxie

Thank You!

Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches

Mobile

Transcript of Looking Beyond Website Competition: How Apps Impact Local-Mobile Searches