An Official

NBA

PROFESSIONALSPORTS

PUBLICATIONS

(212) 697-1460

Basketball Magazine

Overview

As the only official NBA Magazine, HOOP is a high-quality, in-depth magazine that covers the world of theNBA for the avid fan. –HOOP goes far beyond thenormal news and profiles by furnishing mature,thought-provoking articles and the kind of behind-the-scenes coverage that only an NBA league licensedpublication can provide.

In addition, the magazine examines more than thegame itself. Through the prism of basketball, HOOPreports on lifestyle issues: entertainment, style, fashionand health, as well as more serious topics like thebusiness of sports, advancing technologies, personalfinance, and much more.

Aimed at the NBA spectator – primarily well-educated, upscale male consumers – themagazine provides its readers with a unique forum through which to interact with the gameand its players. This, in turn, facilitates a uniquely close, loyal relationship and creates themost effective platform for delivering your advertising message.

An Official NBA Basketball Magazine

Lineup

Features

The HOOP editorial lineup will include dynamic features providingLeague-wide coverage, in-depth player profiles, historical analysis and

newsworthy WNBA coverage.

HOOP features will be engaging, thought-provoking and informative glimpses into thelives of NBA players, on and – just asimportantly – off the court. In addition,HOOP will also have analytical featuresbreaking down today’s ever-evolving game,historical pieces on yesterday’s greatestplayers and moments, and insightful Q&Ason the many unique personalities of theNBA – all smartly written by today’s bestsports journalists.

An Official NBA Basketball Magazine

Editorial Lineup

Pregame Editor-in-Chief’s column

The HuddleReaders’ letters page

JumpballHOOP’s opening section filled with brief news and

notes; includes regular componentssuch as:

+ Numerology: a look at the NBAand modern culture throughnumbers + Transition Game: a stylistic look

at an NBA player’s physicalappearances through the years

+ Fame Frames: photos and short Q&Asof the many celebrity fans of the NBA+ One-on-One with Summer Sanders: whimsical Q&A withan NBA player with NBA TV personality Summer Sanders+ Three Points: an open basketball debate involving threeopinions+ Fantasy Files: column devoted to NBA fantasy games

First FiveA photo-heavy five-page section consisting of 250-word

profiles on up-and-coming players

24 SecondsAn NBA player answers 24 light and snappy questions

PosterGlossy full-color, fold-out pin-up of the NBA’s top talents

Head2HeadTwo comparable players are pitted against each in a head-to-head analysis to see who comes out on top

Frame X FrameBreakdown of a memorable play in NBA history through

video screen captures

The CrossoverNews and newcomers from overseas

Final ScoreA closing column by an NBA personality

HOOP’S REGULAR DEPARTMENTS INCLUDE:

24 S

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POST

ERAn Official NBA Basketball Magazine

Editorial Lineup

Issue LineupNovember/DecemberClosing Date: September 15

(on sale October 31)

NBA Season Tip-OffHoliday Buyer’s Guide-Electronics/

Video Games

January/FebruaryClosing Date: November 6

(on sale December 12)

NBA Season IssueRookies Preview

Last Minute Gift Guide-Wireless Products & Electronics

March/AprilClosing Date: January 15

(on sale February 27)

NBA All-Star Wrap-up IssueHome Improvement Issue

May/JuneClosing Date: March 15

(on sale April 24)NBA Playoffs Issue

WNBA Season Preview

Personal Nutrition & Care Issue

July/AugustClosing Date: May 15

(on sale June 26)NBA Playoffs/Finals Recap

Back to School Issue-Fashion & Apparel

September/OctoberClosing Date: July 15(on sale August 28)

End of Year Wrap-UpAutomotive Issue-

New Models & Accesories

An Official NBA Basketball Magazine

The lowdown on the ever-changing andfast-paced arena of

consumer products andwhere to get them.

A guide to the best in today’sdigital entertainment – the latest

CD, DVD and video game releases,other forms of multimedia and a

glimpse into what NBA players aretuning in to.

A look at the footwearof the NBA, on and

off the court.

The Goods

Spin Moves

Sneaker Game

Editorial Lineup

HOOP’S REGULAR DEPARTMENTS ALSO INCLUDE:

An Official NBA Basketball Magazine

Rates

1x . . . . . $29,500

3x . . . . $26,500

6x . . . . $24,500

ADVERTISING RATES

(Net rates for full-page,four color advertisements)

PER ISSUE

PER ISSUE

FOR MORE INFORMATION CONTACT YOUR PSP REPRESENTATIVE

An Official NBA Basketball Magazine

MerchandisingThis NBA HOOP advertising packageincludes generous added valuecomponents that may be used to achieveclients’ marketing objectives.

• NBA Team, All-Star & Playoffs Tickets• Tickets to sold-out events• Hospitality & tailgate parties• Trips to premier sporting events• Season tickets• and much, much more...