TelkomVISION

28 July 2011

e-Commerce & e-Marketing

Prepared by Budi Ramadhanus

What are the Four Focusesto Running a Business?

The Four Focuses to Running a Business

• Financially

driven

• Product driven

• Sales driven

• Market driven

THE FIVE MARKETING PRINCIPLES

• 1. Attraction• Get their attention

• Speak their language

• Their issues and problems

• 2. Value• Explain how you can

assist

• 3. Uniqueness• Differentiation

• Distinguish your product or service

4. Authority

• Credibility

• What have you accomplished

5. Relationship

• Stay in touch

• Send valuable information

WHY THERE IS NO OR IN MARKETING AND SALES

• Marketing is in all functions

• Marketing can’t stand alone

• The most critical partnership

• Working together toward success

• Three steps to greater success

Marketing:• A comprehensive process that involves every aspect of a

business from designing its products, setting the pricing strategy to analysing sales statistics and collecting customer feedback.

E-Marketing:• Refers to using technology such as the internet, website and

email, sms, including its wide variety of options and tools to conduct your marketing activities and achieve your marketing objectives.

E-MARKETING

The objectives of marketing are to: • get the right product • promoted in the right way • sold at the right price • distributed at the right place • profitably

THE E-MARKETING CONCEPT

• Affiliate Program• Search Engine Optimization• Email Campaigns• Banner Exchange• Business Website• Mobile Phone Marketing

E-MARKETING PROGRAM

WHAT IS E-COMMERCE ?Technology-enabled transactions and technology-mediated exchanges of digitized information between parties (individuals or organizations) as well as the electronically based intra-organizational or inter-organizational activities that facilitate such exchanges

DISTRIBUTORS

SUPPLIERS

CUSTOMERS

PARTNERS

Finance andManagement

Manufacturingand Production

R&D andEngineering

ProcurementDistribution

Supply ChainLogistics

MarketingAdvertising

SalesCustomer Care

Inward FocusedCore BusinessProcess andApplications

Internet/Intranet/Extranet

DISTRIBUTORS

SUPPLIERS

CUSTOMERS

PARTNERS

Finance andManagement

Manufacturingand Production

R&D andEngineering

ProcurementDistribution

Supply ChainLogistics

MarketingAdvertising

SalesCustomer Care

Inward FocusedCore BusinessProcess andApplications

Internet/Intranet/Extranet

Scope of e-commerce:1. Exchange of digitized information2. Technology-enabled transactions3. Technology-mediated relationships4. Intra- & inter-organizational activities

WHAT IS E-COMMERCE ?

NEWFUNDAMENTALS

• Cost Savings• Webification• Experience Building• Low Risk

OPERATIONALEXCELLENCE

• Reengineering• Leveraging Strength• Efficiency Focused• High Risk

RATIONALEXPERIMENTATION

• New Market Segments• Business Model Shift• New Revenue Source• Low/Moderate Risk

BREAKTHROUGHSTRATEGIES

• Market Creation• New Business Model• Shift Industry Dynamics• High Risk

Practice Innovation

BusinessCriticality

NEWFUNDAMENTALS

• Cost Savings• Webification• Experience Building• Low Risk

OPERATIONALEXCELLENCE

• Reengineering• Leveraging Strength• Efficiency Focused• High Risk

RATIONALEXPERIMENTATION

• New Market Segments• Business Model Shift• New Revenue Source• Low/Moderate Risk

BREAKTHROUGHSTRATEGIES

• Market Creation• New Business Model• Shift Industry Dynamics• High Risk

Practice Innovation

BusinessCriticality

E-COMMERCE CRITICALITY

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