CRAFTFAIR

Social ShoppingBy

Savitrii (Kiki) Rizki@savrizki

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November 9, 2011

For SocMed100: Social Media in Business

PCE

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Content Mix

F-Commerce|Introduction

Four Types|Table

Spotlight|Complete Selling, Payvment

SWOT & Recommendations|Q&A

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CRAFTFCOM 101: Introduction to F-Commerce

F-Commerce: (n.) The art of selling through Facebook.

Four Types

Biggest brands sell directly. (by fans)

36m

26m

29m

Evidence 1 Evidence 2 Conclusion

F StoresConversion3%

Web StoresConversion3.4%

Already a viable retail platform

76% of retailers plan to use F-Commerce

24% have not Industry adoption is accelerating

50% of mobile internet traffic

44% plan for FB product launches

Future-proof retail

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Complements• Separate

channels• Not

replacements

Comparisons to E-Commerce

2-way conversation• Start a poll

with friends

• Creates advocates

Free from Facebook• Uncluttered

by Facebook Ads

F-Commerce

E-Commerce

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Overview of F-Commerce Types

Facilitated On-site

Fb Initiated Selling iFrames v. Fb Apps

Amazon’s “Tap into your Friends”

JCPenny Lady Gaga

Social plug-ins (8)(i.e. the Like button)

Storefront on Facebook

520 v. 760 pixels

Browse on Facebook

Simple: iFrames - create & maintain own content

Redirect to site More difficult: Apps , also expensive

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Complete Selling

The fourth branch of F-Commerce & certainly the most interesting

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CRAFTComplete Selling

Never takes user away from Facebook Select products, delivery options, pay & share without interruption Tools: 8thBridge, Payvment

What is it?

Example: Delta Airlines ticket sales

Example: Mark.Girl makeup

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Payvment

60,000 active sellers | 80% of F-shopping | Palo-Alto based “Truly social – Not a copy of E-commerce”

MissionPayvment is the #1 social commerce platform on Facebook. Our goal is simple: to connect people, products, and conversations in new ways to reinvent online shopping.

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CRAFTComplete Selling with Payvment

Store front: Set up shop, upload products with no fee. Fb & Payvment doesn’t take a cut of sales revenue

Mall: Pulls together individual shops for one-time checkout

• Like Amazon! Discovery, recommendations, intro to small boutiques

Upgrades $29.99/month: Analytics

dashboard, schedule posts, coupon codes

Payvment Platinum: Custom, automated promotions

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Recommendations

S OW TStrengths• Social

reinforcement

• Facebook is expected to reach 1 billion users

Opportunities• 48% of

millenials (aged 20-33) want to the opportunity to buy directly from Fb

Weaknesses• Slow page

loads• Smaller

page size due to ads & navigation

Threats• Privacy &

Facebook’s flawed reputation

• A browser tab away

Target Millenials• F-commerce

developers should target millenials’ favorite companies

Facebook R&D• Make pages

load faster • Delete ads

or hide options

Good Design• Good design &

incentives to stay on Facebook

• Educate users on privacy changes

Analysis

Strategies

Perfect & Promote• Drive FB

users to F-stores

• Complete selling

• Use Payvment

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References

Web Pages

1. Mashable.com - Facebook Commerce Guide: http://on.mash.to/nJtDP1

2. Fastcompany.com – Facebook Commerce is the New Black: http://bit.ly/qVKeDl

3. Payvment.com - http://www.payvment.com/

4. Facebook.com Developer’s Page - http://developers.facebook.com

5. SocialCommerceToday.com - F-Commerce Statistics Roundup: http://bit.ly/sCeunj

6. PracticalECommerce.com – Social Media: Selling on Facebook: http://bit.ly/aTs6M3

7. VentureBeat.com – Facebook Approaches a Billion Customers: http://bit.ly/oUBoqq

8. WWD.com – Talking F-Commerce with Payvment: http://bit.ly/pKUtuY

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Thanks for Listening!

Enjoy the next presentations and have a restful evening!

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Shopping is Social Again!

Questions Anyone?