An efficient

Big data strategy

The Dallas Museum of Art

RAMPINI Marion

Summary An interactive platform: The DMA Friends

•  Overview •  Goals •  Results

Analysis

•  A successful transformation •  A development in process •  A significant involvement

Opening

•  Smart Cities •  #MuseumWeek 2015

RAMPINI Marion

THE DMA FRIENDS •  500 000 visitors •  Local audience •  January 2013:launch of an interactive platform

RAMPINI Marion

Overview

Goals

•  Attracting new customers •  Involving customers •  Fostering customer loyalty

EXTERNAL

INTERNAL

•  Implementing Data driven

management

RAMPINI Marion

*http://mw2014.museumsandtheweb.com/paper/seeing-the-forest-and-the-trees-how-engagement-analytics-can-help-museums-connect-to-audiences-at-scale/

RAMPINI Marion

*http://mw2014.museumsandtheweb.com/paper/seeing-the-forest-and-the-trees-how-engagement-analytics-can-help-museums-connect-to-audiences-at-scale/

RAMPINI Marion

* http://mw2014.museumsandtheweb.com/paper/seeing-the-forest-and-the-trees-how-engagement-analytics-can-help-museums-connect-to-audiences-at-scale/

RAMPINI Marion

*http://mw2014.museumsandtheweb.com/paper/seeing-the-forest-and-the-trees-how-engagement-analytics-can-help-museums-connect-to-audiences-at-scale/

RAMPINI Marion

Results

•  100 000 members on 16th April 2015 •  More than 40% of recurring visitors •  Program expanded to some other American

museums

Future

challenges

•  Creating a nationwide platform

ANALYSIS

RAMPINI Marion

A successful transformation

A development in process

A significant involvement

•  Developing a new ecosystem •  Rethinking the organisation •  Implementing new work patterns

•  Promotional offers •  Strengthening of Audiences

Department •  Measuring performance with

data

•  Innovative and collaborative projects

•  Integration of technological laboratories

•  Crowdsourcing: partners •  Living Lab •  Smart city

•  Becoming a reference centre for ethical uses

•  To imply “hyper-actors” visitors

•  Trust bond with visitors •  Ethical treatment of data •  Users’ experience

OPENING

RAMPINI Marion

Smart Cities •  Creating new value

chains

•  Transverse contents •  Transverse sectors •  Transverse actions

•  Implementing a Big data strategy •  Using data as a marketing tool •  Promoting educational methods of uses

#MuseumWeek 2015 •  Investing data