Amy Sept - You're On Social Media ... Now What?: Finding the Next Steps
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Transcript of Amy Sept - You're On Social Media ... Now What?: Finding the Next Steps
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#MCC11
Presented by Amy Sept Nimbyist Communications
Finding the next steps
You’re on social media now what?
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Social Media =
Online activities that connect users with other people and information.
~ Amy W. Sept
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http://www.flickr.com/photos/cverdier/4321365261
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http://www.flickr.com/photos/kayveeinc/3095282108
• Find new audience
• Attract more support
• Share expertise and information
• Engage your supporters
• Build an online community
• Create new connections
• Raise money
• Promote events
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http://www.flickr.com/photos/ikayama/983021323
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http://www.flickr.com/photos/38565413@N03/5086611825
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WHO do you want to talk to?
WHY do they want to hear from you?
WHAT is your plan?
HOW will you keep moving forward?
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http://www.flickr.com/photos/matthewfield/2306001896/
9 million Canadians log into Facebook every day
4.8 million Canadians have Twitter accounts
3.7 million Canadians are on LinkedIn
WHO DO YOU WANT TO TALK TO?
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• Connection to organization?
• Gender?
• Location?
• Income?
• Interests?
• Psychographic details (ie what stage of life are they in?)
• Preferred social network?
http://www.flickr.com/photos/junehymas/3725211174/
WHO DO YOU WANT TO TALK TO?
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http://www.flickr.com/photos/sepehrehsani/5766453552
Half of all Facebook logins are to play games.
42% of those 50+ are involved with social networking.
40% of Facebook users are under 25, compared to just 17% of Twitter users.
WHO DO YOU WANT TO TALK TO?
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http://www.flickr.com/photos/gerlos/3119891607
WHO DO YOU WANT TO TALK TO?
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http://www.flickr.com/photos/bonvoyagetohappy/5561851941
WHY DO THEY WANT TO HEAR FROM YOU?
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http://www.flickr.com/photos/visionello/4458183538
WHY DO THEY WANT TO HEAR FROM YOU?
“You have to earn your place in your audience’s
minds every day.”
Owen Thomas, VentureBeat
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http://www.flickr.com/photos/loop_oh/4541019515
WHY DO THEY WANT TO HEAR FROM YOU?
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http://www.flickr.com/photos/dcjohn/12852539
WHY DO THEY WANT TO HEAR FROM YOU?
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http://www.flickr.com/photos/george/3047558085
WHAT IS YOUR PLAN?
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WHAT IS YOUR PLAN?
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http://www.flickr.com/photos/cambiodefractal/503032254
WHAT IS YOUR PLAN?
We will know we’ve been successful if …
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http://www.flickr.com/photos/hikingartist/4789352849
Set realistic targets!
WHAT IS YOUR PLAN?
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HOW WILL YOU KEEP MOVING FORWARD?
http://www.flickr.com/photos/mouser-nerdbot/5108001443
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HOW WILL YOU KEEP MOVING FORWARD?
http://www.flickr.com/photos/alphageek/233472093/in/photostream/
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“Investing your social currency means giving your time, your knowledge, and
your efforts… people don’t care about your business until they know you
care about them.”
Scott Stratten, UnMarketing
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SOURCES
• Photos used under Creative Commons from Flickr.com.
• LinkedIn statistics: http://www.socialnomics.net/2011/03/28/linkedin-hits-100-million-breakdown-by-country-graphic/ (March 2011)
• LinkedIn statistics: http://linkhumans.com/blog/linkedin/linkedin-global-network-statistics-2011-infographic (March 2011)
• Facebook vs Twitter, 2010 Demographics: http://www.nickburcher.com/2011/01/twitter-demographics-vs-facebook.html (January 2011)
• Facebook gaming statistics: http://www.allfacebook.com/facebook-games-statistics-2010-09 (September 2010)
• Seniors’ Presence on Social Media Doubles: http://www.socialnomics.net/2010/09/03/seniors-presence-on-social-media-doubles/ (May 2010)
http://www.flickr.com/photos/tabor-roeder/5423474969/
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Thank you!
Amy W. Sept Nimbyist Communications www.nimbyist.com
416.619.7730 [email protected] @amysept / @nimbyist