Amusement-park New 03

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Project Profile on Mott MacDonaldAmusement Park iNDEXTB

TR-03 1

Sector Tourism

Sub - sector Adventure

Profile No. TR - 03

Project Title Amusement Park at Saputara, Junagadh, Bhavnagar, Porbander,

Valsad, Navsari, Rajkot, Jamnagar, Champaner (Pavagadh), Bharuch/Ankleshwar

Project Description

Amusement Parks generally refer to theme-based

parks like Essel World, Water parks and Disney Land.

New creative thoughts could be studied and

implemented like Scary parks, etc. Currently, a wide

range of amusement parks are available in Gujarat out

of which only water parks have become popular. More

different theme based parks need to be set up in the

coming years. The features of an Amusement Park in

general are Roller Coaster, Great Poseidon, Flame

ride, Giant wheel, Fun house, Horror house, Maze,

Niagara, Paratrooper, Air fighter, Striking cars,

Jumping Seat, Vintage cars, etc.

Market and Growth Drivers

Market

The target market for the amusement park is the domestic and foreign Tourist. The major subsections

are foreigners, NRG/NRI, upper class domestic tourists and week end tourists from the city. Due to

large number of local /weekend tourist, this demand is generally found to be high during weekends,

festivals and public holidays.

Table: Tourist inflow into Gujarat in 2005

ConnectivityPlace

Domestic

Tourist

(lakh)

Foreign

Tourist

Nos

Placesof

Interest/

Circuits

Road Rail Air

Valsad 0.71 224

Atul, Billimora,

Dandi, Gandevi,

Nargol, Navsari,

Sarigam, Teethal,

Excellent Excellent Inadequate

SaputaraNavsari

Porbandar

Champaner


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ConnectivityPlace

Domestic

Tourist

(lakh)

Foreign

Tourist

Nos

Placesof

Interest/

Circuits

Road Rail Air

Ubharat, Udvada,

Umbergaon,

Valsad, Vapi

Rajkot 3.98 2694

Ghela Somnath,

Gondal, Morbi,

Jetpur, Rajkot,

Tankara, Virpur,

Wankera

Excellent Excellent Good

Saputara 1.38 78 Ahwa, Saputara Excellent Inadequate Inadequate

Bhavnagar 2.06 4174

Alang, Bhavnagar,

Gadhada, Gopnath

Mahadev, Mahuva,

Palitana, Rajpar,

Sanosar,

Savarkundala,

Shatrunjaya, Shihor,

Velavadar,

Vallabhipur.


Jamnagar 1.01 7731

Beyt Dwarka, Bedi,

Dwarka, Harshad

Mata, Jamnagar,

Sikka


Porbandar 1.24 2011

Chorwad, Girnar.

Keshod, Mangrol,

Porbandar,

Prabhas, Satadhar,

Sasangir, Somnath,

Tulsi Shyam,

Veraval.


Navsari Na Na

Atul, Billimora,

Dandi, Gandevi,

Nargol, Navsari,

Sarigam, Teethal,

Ubharat, Udvada,



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TR-03 3

ConnectivityPlace

Domestic

Tourist

(lakh)

Foreign

Tourist

Nos

Placesof

Interest/

Circuits

Road Rail Air

Umbergaon,

Valsad, Vapi

Bharuch/Ankleshwar 2.67 322

Ankleshwar,

Bharuch, Dahej,

Garadeshwar,

Jambusar,

Kabirvad, Kavi,

Malsamot,

Navagam, Rajpipla,

Shuklatrith.


Champaner(Pavagadh) 21.36* 198

Champaner, Dahod,

Devgadh baria,

Godhra, Halol,

Kalol, Limkheda,

Pavagadh.

Excellent Excellent Excellent

Junagadh 30.57* 2680

Chorwad, Girnar.

Keshod, Mangrol,

Porbandar,

Prabhas, Satadhar,

Sasangir, Somnath,

Tulsi Shyam,

Veraval.


* includes day time tourist of religious places, Source: GITCO

Growth Drivers

Increase in number of foreigners visiting India due to the Brand India which offers everything

that a foreigner wants viz Heritage, Adventure, Culture, Wild Life, Pilgrimage, etc. As per

World Travel and Tourism Council (WTTC), the number of foreign tourists visiting India has

grown from 3.46 million in 2004 to 3.92 million in 2005.

Government of India (GOI) estimates the global population of Non Resident Indians (NRIs) at

around 20-25 million. This sector of population regularly visits India. A major chunk of this

population is the NRI of Gujarati origin popularly known as NRG. Off late there is a

substantial increase in NRIs/NRGs visiting India. The main reason being the strong bonding

to the native land and culture.


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TR-03 4

According to the Department of Tourism (DOT - GOI), there are more then 7.2 Million Indians

traveling abroad every year. There is a substantial increase in these numbers every year and

is estimated to be growing at more than 15 %.

According to DOT GOI, the total population of Domestic Tourism in the year 2004 was 367

million. There was an increase of 19 % over the previous year. It is expected that domestic

tourism will grow robustly in the future owing to the rising income levels and economic growth.

The tourist growth rate in Gujarat is around 40 %.

Why Gujarat?

Suggested Capacity & Project Cost

The projected amusement park at multi locations can support crowd capacity of around 4,000 people /

day. The investment for this size of the project would be around INR 160 million (US $ 3.6 million).

Considering 10 locations, the total investment in this sector works to around INR 1,600 million (US $

36 Million).


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Project Cost

ParticularsTotal, Rs.

Million

Land & Site Development 22.0

Building 25.0

Machineries / Equipments 95.0

Vehicles 2.0

Office Equipments 2.5

Furniture & Fixtures 5.0

Preliminary & Pre-Operative Exp. 0.9

Provision for Contingencies 7.6

Total Capital Cost of Project 160.0

Means of Finance

Particulars Amount (Rs. Million)

Equity 48.00

Total Long Term Borrowings 112.00

Total Means of Finance 160.00

Major Financial Indicators

The major financial indicators on 10 year working basis are:

Indicator Average for Project

Gross Profit margin 51.43%

Net Profit Margin 26.07%

ROI 46.45%

Average DSCR 3.68

IRR 32.20%

Suggested Location

The locations suggested for setting up of the Amusement Park are Saputara, Junagadh, Bhavnagar,

Porbander, Valsad, Navsari, Rajkot, Jamnagar, Champaner (Pavagadh) and Bharuch / Ankleshwar.


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Project Time Line

The approximate time duration required for the establishment of this type of project is around 6-8

months.

Major Infrastructure Required

Connectivity: Good Rail, Road and Air connectivity to the location is the major infrastructure

requirement for the project.

Land Availability: As the project is in the hospitality sector, Land availability at prime location is a

major factor for the success of the project. It is very difficult to predict the land cost for the project as

location and availability would be very critical components while calculating the land prices.

Built up area: The total built up area required for the project is around 25,000 Square feet. The cost

of construction is taken as Rs.1000/Sq Feet.

Utilities Requirement: The major requirements of utilities are power, water and sanitation facilities.

Clearances Required

Environment clearance from Gujarat Pollution Control Board

Water and Power supply

Registration as commercial establishment with the required state/district authority

Agencies to be contacted

Industrial Extension Bureau

Mott MacDonald India

Tourism Corporation of Gujarat Limited

Amusement-park New 03

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