Amusement Park Project

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Product Inauguration ProgramProduct Inauguration Program

Organized byOrganized by

Abid Azad, Pankaj, Debashri Sharma, Ratul, and .Abid Azad, Pankaj, Debashri Sharma, Ratul, and .

IMS, GuwahatiIMS, Guwahati

Date: 26.12.2008Date: 26.12.2008


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Our companyOur company

Sky Line Services Pvt. Ltd.Sky Line Services Pvt. Ltd.

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Head Office: G.S. Road, Opp. Bora Sevice. GuwahatiHead Office: G.S. Road, Opp. Bora Sevice. Guwahati--77

Contact No.Contact No. +91 361 292119(O) ; +91 98542 02964 (M)+91 361 292119(O) ; +91 98542 02964 (M)

Website:Website: www.skylineindia.comwww.skylineindia.com. Email Id:. Email Id: [email protected]@skyline.com

Approved byApproved by


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Brand name of the productBrand name of the product

WANDERLUSTWANDERLUST

Logo:Logo:

Punch Line:Punch Line: The Lasting WonderThe Lasting Wonder


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WANDERLUSTWANDERLUSTThe Lasting WonderThe Lasting Wonder

is basically ais basically a Convention HubConvention Hub cum Amusementcum AmusementPark situated at Sonapur near GuwahatiPark situated at Sonapur near Guwahati..


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Before going to the next lets see whats going to happen thereBefore going to the next lets see whats going to happen there


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Highlight of the ParkHighlight of the Park

Water theme parkWater theme park,, BurmaBurmaabridgeabridge,, RollerRoller--CoasterCoaster,, RockRock

climbingclimbing,, ZorbingZorbing,, BungeeBungee

JumpingJumping,, Monkey ScrollingMonkey Scrolling,,

Tarzan waveringTarzan wavering etc.etc.

Recreation activitiesRecreation activities -- Yoga &Yoga &

Ayurveda Centre, Discotheque,Ayurveda Centre, Discotheque,

Tennis, Squash, Health ClubTennis, Squash, Health Club

with Spa facilities.with Spa facilities.

Choice of cuisines, restaurantsChoice of cuisines, restaurantsand bars.and bars.

StateState--ofof--thethe--art facilities and aart facilities and a

tranquil ambience.tranquil ambience.


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The Convention hallThe Convention hall

LawnLawn andand GardensGardens forfor hostinghosting largelarge banquetsbanquets andand eventsevents WorldWorld--classclass conventionconvention hallhall..

TheThe conventionconvention hallhall cancan comfortablycomfortably catercater toto 15001500delegates,delegates, completecomplete withwith highhigh--techtech facilities,facilities, suchsuch asasaudioaudio--visualvisual recording,recording, videovideo conferencingconferencing etcetc..

CompleteComplete venuevenue management,management, OverallOverall eventevent coordinationcoordinationandand multimulti--linguallingual interpretationinterpretation

AirportAirport servicesservices likelike assistanceassistance onon arrival,arrival, transferstransfersbetweenbetween thethe hotelhotel andand thethe airportairport andand vicevice--versaversa..


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StrengthsStrengths::

Sky Line Services Pvt. Ltd. is ACTIVE member ofSky Line Services Pvt. Ltd. is ACTIVE member ofIATO and TAAI approved by IATA/UFTAA, ITDCIATO and TAAI approved by IATA/UFTAA, ITDCand ATDC.and ATDC.

WANDERLUST is unique in the market of Assam.WANDERLUST is unique in the market of Assam.

Easy accessibility from all means of transportEasy accessibility from all means of transport Natural beauty, personalized service, warmth andNatural beauty, personalized service, warmth and

hospitality coupled with a rich cultural approach.hospitality coupled with a rich cultural approach.

Liaison with Government and other agenciesLiaison with Government and other agencies


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Weaknesses:Weaknesses:

Business is basically season orientedBusiness is basically season oriented

Market is VolatileMarket is Volatile

Brand is newBrand is new


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Opportunities:Opportunities:

Highly job orientedHighly job oriented

Assams new image in the world of MICEAssams new image in the world of MICE

Changing customer tastesChanging customer tastes Liberalization of geographic marketsLiberalization of geographic markets

New distribution channelsNew distribution channels

Multi dimensional benefits for the localesMulti dimensional benefits for the locales


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ThreatsThreats::

RecentRecent to the marketto the market

CompetitorsCompetitors

Changing customer tastesChanging customer tastes Volatile insurgency problemVolatile insurgency problem

Tax increasesTax increases


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Marketing Strategy or Marketing Mix

Product

Place or Location

Pricing

Promotion


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Product:Product: There must be a good balance between theThere must be a good balance between the

basic 5 As that there are essential for a successfulbasic 5 As that there are essential for a successfuldestinationdestination

AttractionAttraction

AmenitiesAmenities

AccessibilitiesAccessibilities

ActivitiesActivities

AccommodationAccommodation


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Place or Location:Place or Location:

As WANDERLUST is unmovable thats why we haveAs WANDERLUST is unmovable thats why we have

selected the location which is easily accessible for allselected the location which is easily accessible for allthe visitors or customers from all over the world. It isthe visitors or customers from all over the world. It iswell connected with LGB International Airport,well connected with LGB International Airport,Railway Station and ISBT.Railway Station and ISBT.


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PricingPricing::

We have put the price according to the targetWe have put the price according to the target

market objectives.market objectives.

Our product (service) prices are more costOur product (service) prices are more cost--effective than that of the competitors.effective than that of the competitors.

Special offers will be provided during nonSpecial offers will be provided during non--

peak period and off seasons.peak period and off seasons.


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PromotionPromotion::

For customer or visitors attraction we have invitedFor customer or visitors attraction we have invitedcelebrities to inaugurate WANDERLUST.celebrities to inaugurate WANDERLUST.

Tie up with travel agents, tour operators, hotels,Tie up with travel agents, tour operators, hotels,

institutes, business houses, Govt. organizations etc.institutes, business houses, Govt. organizations etc.

Sponsoring events will be organized periodically.Sponsoring events will be organized periodically.

Promotion through advertising in television, reputedPromotion through advertising in television, reputed

magazines, national/local news papers, hoardingsmagazines, national/local news papers, hoardings

etc. and publishing brochures and booklets.etc. and publishing brochures and booklets.

Branches at Bangkok, Kualalampur,Dubai and TokyoBranches at Bangkok, Kualalampur,Dubai and Tokyo


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Other marketing activities:Other marketing activities:

Hospitality and Guest Relations.Hospitality and Guest Relations.

Quality ControlQuality Control------A program which focuses onA program which focuses on

improving both the technical and theimproving both the technical and thefunctional quality of the employees.functional quality of the employees.

Personal SellingPersonal Selling------Training the staff in theTraining the staff in the

selling aspects of the business.selling aspects of the business.

FEEDBACK will be collected throughFEEDBACK will be collected through

questionnaires.questionnaires.


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Thank YouThank You


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Product or Service Highlights:Product or Service Highlights: Amusement park with SwimmingAmusement park with Swimming

pool, Water Sports, Rope Way,pool, Water Sports, Rope Way,RollaRolla--Costa Ride, Rock climbing,Costa Ride, Rock climbing,Repelling, Burma crossing,Repelling, Burma crossing,Jumbo Jumping, MonkeyJumbo Jumping, MonkeyScrolling etc.Scrolling etc.

Recreation activitiesRecreation activities -- Yoga &Yoga &Ayurveda Centre, Discotheque,Ayurveda Centre, Discotheque,Tennis, Squash, Health Club withTennis, Squash, Health Club withSpa facilities.Spa facilities.

Choice of cuisines, restaurantsChoice of cuisines, restaurantsand bars.and bars.

StateState--ofof--thethe--art facilities and aart facilities and aserene ambience.serene ambience.

Lawn and Gardens for hostingLawn and Gardens for hostinglarge banquets and eventslarge banquets and events

WorldWorld--class convention hall.class convention hall.

The convention hall canThe convention hall cancomfortably cater to 500comfortably cater to 500delegates, complete with highdelegates, complete with high--tech facilities, such as audiotech facilities, such as audio--visual recording, videovisual recording, videoconferencing etc.conferencing etc.

Complete venue management,Complete venue management,Overall event coordination andOverall event coordination andmultimulti--lingual interpretationlingual interpretation

Airport services like assistance onAirport services like assistance onarrival, transfers between thearrival, transfers between thehotel and the airport and vicehotel and the airport and vice--versa.versa.

Amusement Park Project

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