Amul Indstries Pvt Ltd-bba-mba Project Report

8/4/2019 Amul Indstries Pvt Ltd-bba-mba Project Report

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A Project ReportOn

AMUL INDUSTRIES PVT.LTD.

Index

Sr.No Contents Page No.

1 General Information 6

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2 Production Department 14

3 Marketing Department 31

4 Finance Department 42

5 Personal Department 54

6 Future Plans 61

7 Suggestions 63

8 Conclusion 65

9 Bibliography 67

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General Information

Sr.No. Contents Page no.

1 History 8

2 Size of organization 9

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3 Form of the organization 10

4 Profile 11

5 Organization Chart 13

History

In the present era, the automobile industry hastaken a grater pace then as compared to timesbefore it also has a wider scope in this era with the

even-rising demand of automobiles.

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Adico spares industry a present company of

AMUL INDUSTRIES. Produces oil engine spare partsthat are used in automobiles. It is engaged in thisbusiness since 1980.

The profits earned were reinvested every yearand as a result ten other a successful units were

established. Mr.Chandubhai Patel and Mr.SureshbhaiPatel are the promotes of the first unit of AMULINDUATRY which was established in 1988, with theinitial capital of Rs.2 lakh.

AMUL INDUSTRY is striving hard to achieve

success and to meet the vising demand ofautomobiles industries since last 1 year.

It has never been set back of their targets. They

have also diversified in producing many componentslike ROCKER ARM, CRANCK SHAFT, CONNECTING

RODS etc.

Size of the organization

In India there are three types of industrieswhich are based on its investment.

Industry

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Small scale industry

Medium scale industry

Large scale industry

AMUL INDUSTRY is a large scale industry.

AMUL INDUSTRY was industry when it wasestablished & is situated in Aji estate in Rajkot. It islocated with 7000 sq ft. of land. It was establishedunder the partnership form of organization but

converted in private limited company.

Form Of The Organisation

Organization is co-ordinates efforts of the

different inducting working in an enter pries toachieve its goal. The term organization is arrivedfrom the word the word organization which meant astructure of body divided into parts. The different

parts of human body rerecording different activities.

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Combine them selves into sound body structure. In

the same way organization in an enter price meansthe integration and co-ordination of individual effortsto achieve the chance goal of the businessenterprise.

Louis a Allen defines organization as the

process of identifying & grouping the work delegatingresponsibility and authority and establishingrelationship for the purpose of enabling people towork most effectively together in accemphshiny

objectives.

Profile

Name of field : Amul Industries Pvt.Ltd

Office : Aji Industries EstatePlot no. 332/333

Rajkot 360-003

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Gujarat (INDIA)

Establishment : 1988

Chair name : Mr.Chandubhai Patel

M.D : Mr. Sureshbhai Patel

Auditors : Amul kalariuya& co.

Banker : state bank of Saurashtra

Adviser : Mr. S.N. shah

Accounting year : April to march

Product : Automobile parts(connecting roads, crankshaft, etc)

Weekly : Monday

Ph No : 91-0281-238746191-2081-2387898

Fax : 91-0281-387762

Email :[email protected]

Web :WWW.AMULIND.COM.

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mailto:[email protected]://www.amulind.com/mailto:[email protected]://www.amulind.com/


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ORGANISATION CHART

9

CHAIRMAN

MANAGINGDIRECTOR

DIRECTOR


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10

PURCHAS

E

PRODUCTION

& PERSONNEL

DEPARTMENT

MARKETING

DEPARTMENT

ACCOUNT

DEPARTME

NT

Q.C. & R.D.

DEPARTME

SR.OFFICE

ASSISTAN

ASSEMBLY

&

MAINTENAN

PAINTING

INCHARG

M/

CG.

INCH

ASSISTANASSISTANT

SR.OFFICE

STORE

OFFICE

DESPAT

CH

SR.OFFICE

ASSISTANT

CLERK&

TYPIST

Q.C.ENG.

RECEIVIG

INSPC.

ASSISTAN

WORKERS


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Prodution Departnent

SR.NO PARTICULATR PAGENO.

1 INTRODUCTION 16

2 ORGANIZATION CHART 17

3 PRODUCT PHOTOGRAPHES 18

4 PRODUCT 19

5 RAW MATERIAL 206 PRODUCTION PROCESS 21

7 PRODUCTION PLANNING 26

8 MACHINERY 28

9 QUALITY CONTROL 30

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INTRODUCTION

Production department is a department which isconcerned with the production a step by step

conversion of raw-material into finished goods.Production means creation of activities and it coverall activities of procurement allocation and utilizationof resources such as labors, energy, matenais,

machinery to satisfy customer is needs. Productiondoes to inure producing goods but it is consumers

needs. In modern era the producers does notproduce the goods but to provide consurers needsand satisfaction

Production is a process by which goods andservices are created

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ORGANIZATION CHART

Board of directors

M.D

Production Department

Production Manager

Engineer

Inspection Officer

Supervisors

PRODUCT PHOTORGRAPHES

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CRANK SHAFT

CRANK SHAFT

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PRODUCT

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Manager of this departments Mr. parag Solanki

Amul Industries produces Oil engine spare andauto parts that are used in automobile. There areabout by this unit among them the main productsare:

Crank shaft

Rocker arm

Connection rod

Cam shaft Bride nozzle Shifter shaft

Flydrolic rod

Arm knuckle

Arm.ETC

RAW MATERALS

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For manufacturing oil engine or auto parts thebasic raw material used are:

Carbon

Pig iron

Aioy steel

Casting

Oil lubricants & fuel

The above raw materials are used in

manufacturing process. There raw materials areavailable from local market in Rajkot.

PRODUCTION PROCESS

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Production process is as under

Raw materials

Cutting

Heat treatments

Hardness cheeking

Shot blasting

Machining

Oiling & packing

Raw Material

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The task of procurement of maternal is undertaken at the initial stage for the available sources.This raw maternal received at the factory is testedand checked for size physical proportion , cranks,

blowholes, surface, finish, chemical, empoison suchas carbon by phosphorus etc.

Cutting

Cutting Process is the second step involved in

the manufacturing process of auto parts the newmaternal received is not of recurred size & thereforethe cutting of the raw material is done according tothe size & design required for the products

demanded. Amul directiynpuchases the rawmaterial. Which have passed though the cutting

process & thus, save their time & energy?

Heat TreatmentAmul does not under go the process of forging.

The unit directly purchases the goods from forgingunit & heat treatment compulsory to the goods

purchased

This treatment is done in controlled time &

temperature cognitions to give it some physicalsstructure according to the panel and design availableamul buys the goods which have passed thorough

heat treatment thus, the work of unit become easyfor the next process.

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Hardness checking

The raw maternal that are passed through heat

treatment are next sent for hardness checking due tothis process the product is enabled for long

survivival. Amul starts their process of productionby drawing hardness, checking of the goods, whichthey have bought from the local dealers. Thechecking is done on the sample of the whole unit the

sample checking is an selective method. Normallyvery for rejections are found out them this product.

Shot Blasting

Even though the product has passed thoughmany process still it seems rough because it consists

of hard elements such as carbon and steel. So to

remove scales from the products they due shotblasted and so they become smooth. Amul usedbasic tools for the process of shot blasting of theavailable raw matenal.

Machining

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After removal of rough practices, the product

becomes smooth and it requires some size shape &pattern which is given by machining process. It giventhe final shape & size by furring etching, close,shaping, milling etc different methods of machining

are used to make the product accurate. Theproducts are shaped finally. And are sent for

inspection to the next process.

Inspection and checking

Once the final machining is completed every unitof product is inspected with respect to the chemicaldimension hardness etc according to the differentsize with respect to the prescribed drawings. Herethe inspector officers do this inspection.

Oiling & packing

The last steep in every production process isalways of packing here the products are first oiled,

so that it may not rust and after oiling the parts they

are packed and then they are ready for dispatch. Theproducts are packing in wooden boxes.

Prodution planning

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This is management function. Which plansdirects and controls material flow system in the plant

to achieve the target set by marketing with almosteconomy & efficiency

There is important characteristic of the product.

Creation of activity

Addition by value

At the time of inquiry the buyer also providesthe design and drawings according to hisrequirement these after drawing are studied andthere after if the engineer finds that the required

product can be produced from the available drawingshe will ask the production manager to produce few

sample. It the produces scampis are approved bythe buyers then order is taken and accordingly a

production pain is prepared.

The main 3 products of the Amul are

1 crank shaft2 cam shaft3 connecting rod

Crank shaft

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Material used1 cast steel2 forging3 carbon

It is the main part of the engine it should be hard

because move weight is carried by it as it waitsindieppndihy in the crank with main being.

Cam shaft

Maternal used

1 forged steel2 casting

It is as big as crankshaft but its diameter is too

small generally moves with forge applied bycrankshaft though year. The location force it almost

half then crankshaft it has a gear on one hand whicha joined crank gear is small & can gear is doublethen the crank gear.

Connecting Rod

Material used1 forged steel

2 casting

Generally it is described as the once which cannersthe two parts & engine

MACHINERY

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In AMUL inductees they use different types ofmachines such as

Flat machine

Cutting machine Roiling machine Washing machine Oiling machine

Micro analysis machine Driver machine

Crank pin girding Connecting rod boarding Surface grinding.

CNC machine: -

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Before the implement action of cnc department

the unit was unable to fulfill the demand the

rejection rate was so high that it has defected thedemand of the product before

Amul stated in cnc department they werefollowing the labor incentive technology due is which

there were of rejection in the production due humanerrors. The production process was so slow that it

had to of the company been low because of the

payment to the labor and the high rejection rate.

At present amul industries is having types of

cnc machine for the production of the connectingrod, they are

Horizontal cnc machine

Vertical cnc machine

Quality control

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Quality control in amul is taken by a team of 5highly quality individuals for this use micro analysismachine etc.

The main processed of quality control are as under

1) multi dimensional parameter checking2) co-ordinate machine checking3) surface checking

4) talyronal rounded checking

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MARKRTING DEPERTMENT

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SR.NO PARTICULATR PAGENO.

1 INTRODUCTION 332 ORGANIZATION CHART 34

3 PRICING POLICY 35

4 CHANNELS OF DISTRIUTION 36

5 SALES PROMOTION 37

6 ADVERTISEMENT 38

7 MARKET SEGEMENT 398 COMPETITION 40

9 EXPORTS 41

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INTRODUCTION

A market consists of all potential customers

sharing a particular need of want that might bewilling & able to engage in exchange to satisfy need

or wants. Every organization has planned to achievesome targets or goals each from is working with theprimary objective of the profit a company makesmoney by satisfying customer needs the customer

is the passport satisfaction is visa fir that.

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ORGANIZATION CHART

Marketing Department

Marketing sales manager

Chief Manager Sales

Research & development

Quality controller

Engineer

Sales assistant

Correspondences sale

Researcher

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PRICING POLICY

Pricing is very much strategic decisions in any

enterprise pricing governs the very feasibility of anymarketing programmer because it is the only

element in a marketing mix accounting for demandand sales revenue price is the exchange value of theproduct or service expressed in terms of moneyprices is the amount charged for the product or

services expressed in terms of money prices is theamount charged for the product or services including

delivery charges discount services and other itemsare part of the conditions of the sale. To ultimateconsumer the price pays for a product or servicerepresents a sacrifice of purchasing power. Price is

also influence a brand name, packaging, productbenefits and services after sale, delivery charges,

and credit so on. Price is also determined by freeplay of demand & supply in a free economy. It wills

also changing with the supply & demand conditions.

Raw material + carbon charges + distributionexpenses prime cost.

12% of the prime cost is overheads that theprime cost determined depends upon the productioncost & contain percentage of profits margins added

to it. Profit margin ranges in between 10% to 25%.

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Channels of distribution

Amul being an original equipment supplier does not

have a channel of distribution because its goods arenot sold in open market. Here auto parts are

manufactured and supplied to industries that areengaged in the production of automobiles. Thus thegoods are directly supplied from manufacture tomanufacture. The channel chart can be as follows.

Company

Managing director

General Manager

Marketing manager

Company salesman

Customer

Sales promotion

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Sales are a mirror, which reflects the true

operational efficiency of the enterprise. Increasedsales mean better performance and an activeintelligent & effective marketing management.

Sales promotion is an effort to stimulateconsumers to purchase move & move of a particular

commodity. Sales promotion stimulates demand forproducts. The main objective of sales promotion is toeffect spot buying by prospective consumers throughshort term incentives, which are temporary & non

recanting in nature.

Advertisement

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The company provides pamphlets to its

customers. And also gives advertisement in thenewspapers. Especially at time or religion festivalslike diwali, chailbale, institution also approach thecompany & obtain contribution in the form of

advertisement.

In the services and magazine published by suchinstitute, the company also advertises its productsand participates on various trade fares especiallyrelated to the automobiles product. Amul industries

also gave its advertisements in various industrialbooks like Bulletin of Rajkot, chamber of commerce

and telephone directory etc.

Market Segement

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In India we have 3 main automobiles industries

of Mumbai, Calcutta and madras. Amuls list ofcustomers includes almost all automobiles grants inIndia. The lists of customers are as follows.

Cummins India Ltd.

Megha field controller

L&T lob deeve Ltd.

Tata motors

Ashok Leyland Ltd.

Mahindra & Mahindra group

Simoson & co.

Swaraj engines

Kirlosker oil engines

Eichar tractors & motors

Hero motors

Greaves Ltd.

New Holland tractors Ltd.

Escorts tractors etc.

Among them 2 important customers one.

Mahindra & Mahindra (Mumbai)Megha field controller (pune)

Competitiors

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The competitors of an amul industry is bhavani

co. then comes calex co. and kadvani co. and manyother local producers.

Looking at this increasing competition amul

industry has developed the strategy of qualityorientation one evidence of it is the iso-os certificate

that amul holds with easy.

Exports

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Amul industries exports in some countries. It

exports 30% of his total production.

Amul industries products are also exported tooversees OEMs like.

1)Ivelr-italy

2)Lambardini-italy

3) Fine-use4)Sohn deerc-usa etc.

They are also exporting there products to movethem 20 countries in Europe & middle east countries

for heavy & medium commeraal vehicles as well ascompressors.

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PERSONNEL DEPARTMENT

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SR.NO PARTICULATR PAGE

NO.1 INTRODUCTION 44

2 ORGANIZATION CHART 45

3 RECERUITMENT & SELECTION 46

4 TRAINING & DEVELOMENT 48

5 WAGES & SALARY 49

6 PERSONNEL RECORDS 50

7 BENEFIT & SERVICES 52

8 TRADE UNION 53

INTRODUCTION

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Human resource department is recentlydeveloped and mainly effected because the industryis working from the co-ordinates of workers. Humanresource is concerned with helping the employees to

develop their skills and capabilities to the maximumpossible extent so that they may derive great

satisfactions from their job. It includes variousactivities like recruitments, selection, inductions,wage determinations promotion, employees trainingetc

Organizaation Chart

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In a large organization there are separatepersonnel department for the achievement of goals,personnel department is one of the most important

parts in organization, and personnel manager alsohas high status in the organization.

An Amul industry follows the following chart

Board of directors

M.D

Personnel department

Personnel manager

Administrative officer

Assistant

Worker

RECERUITMENT & SELECTION

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Recruitment:

Recruitment ordinarily means obtaining fromsupplies but in the context of personnel managementit is an activity & discovering job seeks for the

present & future needs of the organization

In the words of fillip po recruitment is theprocess of searching for prospective employees and

stimulating them to apply for jobs in theorganization

At amul industries, if any vacancy is found

especially at the lower level ion worker themappoiment is sometimes done on recommendationsor reference from any influenced individual for anyoffice clerk or laboue.

For recruitment of skilled workers of personnel

at the middle lavel, level, first the past record of theapplications are referred that may by solved beforefor future references and if any application is foundsuitable he or she may be called for an interview.

]

Selection

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Workers are essential active & sensitive factor ofproduction therefore almost care should be taken intheir selection any carelessness at the time selectionmay endanger the future prospects of the antapnce

selection of employees is the process of picking up tomost appetents & suitable candidates.

According to pale goder selection is the processin which candidates for employment are divided intotwo categories, those who are to be offered

employment and those who are not.

If any such records not there with the amulindustry personnel department, then advertisementsare given describing the job and kind thequalification required for the job applications are

invited and then prospective person are called forinterview and after the interview the best candidate

is selected & put on the job

TRAINING & DEVELOPMENT

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The employee must have the theoretical &practical knowledge & the work; he is required toperform the theoretical knowledge can by gained ineducational instiuations but for the practical

knowledge training acquaint the employees. With thereal situations of the work and helps him in the

faultless compartment of the works.

According to jucius. The team training is usedhear to indicate only process by which two aptitude

skill & obilties of employees to perform specific job,one increased.

Training need = job requirements present job skillsof employees.

Training can be broadly classified into two:

1) On the job training methods

2) Off the job training methods

Amul industries used both methods to certainextends hare trainings is provided looking at the

following things

1) Training to new employees

2) Cleaning to old employees

3)General training

PROMOTION & TRANSFER

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A promotion is the upward advancement of an

employees in a unit some another job that demandsbetter solder, wages, better status more,responsibility, more hours of work & better workingconditions. Here amul industries a Clark is promoted

to the poil of assistant and then the may be givenpost of marketing manager.

The unit unstated promotion in combination ofmanager seniority & merit basic whichever is suitablewith respect to job. The employees of amul

industries are transferred with the organization unit.

Transfer is not negatives team & is necessarywhen the production changes & there is need forworker etc.

WAGES & SALARY

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At amul industries wages are according to the

labor laws & salons are paid looking at 3 things

1)Fresh candidate2)Experend holder

3)Education plus explains holder

It is main duty of the firm to pay reasonableamount to the worker for there services. The wagesof labor depend upon the number; of units producedby them the minimum wages paid to worker is 30

(per day)

In case of engineer the salary paid dependsupon the expenence and the number of years hebeen worker in the unit the salary range for theengineer is in between is 2000 p.m to 5000 p.m.

Every year there is an increases in the salary.

The following chart will make it clearer.1) Works are (wages) minimum rs. 30 per day

2) Office & clerical staff (salary) minimum rs.1000 to 5000 or more

3) Engineer (salary) minimum rs. 2000 to 5000or more

PERSONNEL RECORDS

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Amul industries maintains the following personnel

records

1) Dally personnel records: this register is

maintained to note daily presences and absenceof employees to find of worker days of a worker

and calculate his wages.

2) Register of employees: a record is alsomaintained for the personal details of the

employees like his name, address, age, sex, etc.

3) Wages register: separate wages register is alsomaintained so that production efficiency of eachworker can be known.

4) Salary register: this register is maintained tonote the salanes paid to the employees & vinous

other benefits & provident fund, analyzable tohim.

BENEFIT & SERVICES

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Amul industries given many type of services tothere employees they provide provident fund,insurance, medical help to there worker as well asthere family, they also provide entertainments to

their worker, wages & bonus on the festivalseducation helps to worker children.

Welfare measures

1)Uniform2)Industnal shoes3)Safety equipment

4) Company icons

5) Welfare funds

TRADE UNION

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Trade union or labor union is a continuous &voluntary or association of the salary earnests orwages earnests in amul industries there are only 400worker so that then debit reasonable demand of

workers one dully considered & fulfilled by themanagement to amul industries thus, industries

relations in the unit are very intimate & warm.

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SR.NO PARTICULATR PAGE

NO.

1 INTRODUCTION 56

2 ORGANIZATION STRUCTURE 57

3 FINANCIAL PLANNING 58

4 CAPITAL STRUCTURE 59

5 TAX & DUTION 60

INTRODUCTION

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Today Finance is considered as the life

blood of the business without finance no businessactivity is possible. So for and organization it is musthave a large amount of finance and for this it shouldhave finance department

In each and every company there are manyimportant and necessary departments. Each andevery successful company or the failure company orthe failure company does not depends on any

materials and machines but they are depends on theskill of the personnel employed in organization.

Management of the people is the one of the mainfunction of the personnel department. There arealso the main functions except the management

Personnel management is peoples managementat work. Thus management of people is a very

important and challenging job for organization. Thefunctions which are described as above are usuallyperformed by the personnel manager.

Organization Structure

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The organizational structure of amul industries is

as follows

Finance department

Finance manager

Administrative officers

Chief Account

Accountant

Clerical staff

Financial Planning

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Financial planning is an intercultural process,which decides in advance the capitalization & capitalstructure of the enterprise. It covers followingactivities.

1) estimating the firms finial requirement

2) determining the sources from which the fundsare to be collected

3) determine the use of funds

The requirement is based upon the sales ofbusiness & its future development is of to

considered with requirement of finance financialrequirement will cover the requirement of fixedassets, working capital, expansion of intently as thepayment of dined & interest to invertors.

The planning problems are the most crucial point

for financial manager at the for executives in amulindustries under the interaction of board of directorplans for financial requirements are prepared thefirm adopts long term as well as term plans as per

the financial requirement. It has also borrowedcapital in from of loans, deposits, which consist of

long from debt

Capital Structure

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Capitalization means total according value of the

capital regularly employed in the business. For allpractical purpose of computing estimating &producing the present value of the firm.

Total percentage again total liabilityCapital 47.62%

Reserves 02.56%Owned capital 50.16%Loans 49.82%

Total capital = owned capital + borrowed capital

= 50.18 % + 49.82%

= 100%

Tax & duties

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Amul industries pay fax regularly they pay 8%

tax from their net profit.

Other information

Financial year of amul industries is ending on 31march every year.

Handling procedure a cumbersome or fine

consuming at amul inducting the accounting isdong through computers double entry system is used

for company & operators appointed & a separatedepartment is there for computer.

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Suggestions

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It is suggestion of amul industries to go for

move exports amul industries does not carts andexport. Programmers all the export is done from the

Adico company the unit should export its productsto other countries by it self. It should make all its to

promote export through govt. quotas which isprovided by the govt. for this tube of industries.

Amul industries should contrive with theresearch & the developmement activities & they togive more economical products at competitive price

& facilities. The unit should develop a separateresearch department.

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Conclusion

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In India the new govt. policy of idealization,

privatization and globalization has generated andgrowth prospectus of automobile industry. TodayIndia has entered into global market in export toauto parts. Amul industries is one of the leading

companies producing different types of auto parts ofplus a dominant role in the India industrial economy.

The from of the company organization is themost suitable to amul industries in producing autoparts, as it requires good technology capital & skill.

The company is deally located & all requirement areearly fulfilled.

The financial position of the company is very isvery strong.

It has shown remarkable progress in a very

shots period & contains the same.

In the end, I convert my best wished to amulindustries to carry out their future, carry out their

future plans successfully & progress more & more.

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Future Planning

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Amul industries is planning to expand their

business and also planning to expand their exports into different countries.

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BIBLOGRAPHY

Web site: - www.amulind.com

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http://www.amulind.com/http://www.amulind.com/


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Modern business of management

Marketing management

Finance management

Amul Indstries Pvt Ltd-bba-mba Project Report

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Transcript of Amul Indstries Pvt Ltd-bba-mba Project Report