Amul Facts
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Transcript of Amul Facts
The Taste of India
Evolution of the companyFormed in 1946 by Dr. Verghese Kurien It has found in Gujarat.Brand name taken from Sanskrit word “Amoolya”
means PreciousFull name “Anand milk Producers Union ltd.”Managed by GCMMF (Gujarat Cooperative Milk
Marketing Federation)Amul has spurred the White Revolution of India, which
has made India the largest producer of milk and milk products in the world.
Key people:MD - R.S SodhiCFO – Rakesh Shukla
Vision And MissionVision
“Amul’s Vision is to provide more satisfaction to the farmers, their customers, employees and distributers.”
Mission“We the motivated and dedicated workforce
at Amul are committed to produce wholesome and safe foods of excellent quality to remain market leader through development of quality management system, state of art technology, innovation and eco-friendly operations to achieve delightment of customers and milk producers.”
Location of AmulAmul headquarters is located at Gujarat in a district called Anand.
The Amul ModelThe Amul Model of dairy development is a three-tiered structure with the dairy cooperative societies at the village level federated under a milk union at the district level and a federation of member unions at the state level.
The Amul Model Cont.
Breadspreads Amul Butter, Amul Lite, Delicious Table Margarine
Cheese Range
Amul Pasteurized Processed Cheddar Cheese, Amul Processed Cheese Spread, Amul Pizza (Mozarella) Cheese,Amul Emmental Cheese,
Amul Gouda Cheese, Amul Malai Paneer (cottage cheese), Utterly Delicious Pizza
Fresh MilkAmul Gold Full Cream Milk 6% fat, Amul Shakti Standardised Milk 4.5% Fat, Amul
Taaza Toned Milk 3% fat,Amul Slim & Trim, Amul Cow Milk
UHT Milk Range
Amul Gold 4.5% fat Milk, Amul Shakti 3% fat Milk, Amul Taaza 1.5% fat Milk, Amul Lite
Slim-n-Trim Milk, Amul Fresh Cream
Milk PowdersAmul Full Cream Milk Powder, Amulya Dairy
Whitener, Sagar Skimmed Milk Powder, Amulspray Infant Milk Food, Sagar Tea and
Coffee Whitener
Milk DrinkAmul Kool Flavoured Milk, Amul Kool Cafe,
Amul Kool Koko,Amul Kool Millk Shaake, Amul Kool Chocolate Milk,Nutramul Energy Drink
Range of Products
Health Drink Stamina Instant Energy DrinkBrown
Beverage Nutramul Malted Milk Food
Curd Products
Amul Masti Dahi (fresh curd), Amul Masti Spiced Butter Milk,Amul Lassee,
Amul Flaavyo YoghurtPure Ghee Amul Pure Ghee, Sagar Pure GheeSweetened Condensed
MilkAmul Mithaimate
Mithaee Range (Ethnic Sweets)
Amul Shrikhand, Amul Mithaee Gulabjamuns, Amul Basundi,Avsar
Ladoos
Ice-cream Sundae Range, probiotic,,sugarfree and probiotic
Chocolate & Confectioner
y
Amul Milk Chocolate, Amul Fruit & Nut Chocolate, Amul Chocozoo, Amul
Bindass, Amul Fundoo
Range of Products cont.
Financial performanceSales Turnover Rs (million) US $ (in million)
2002-03 27457 5752003-04 28941 6162004-05 29225 6722005-06 37736 8502006-07 42778 10502007-08 52554 13252008-09 67113 15042009-10 80053 17002010-11 97742 21722011-12 116680 25002012-13 137350 2540
Growth of 17.72 per cent to reach Rs.13735.15 crores ( Rs.137.35 billion).
Operational PerformanceMembers
17 District Cooperative Milk Producers' Unions (16 Members & 1 Nominal
Members)No. of Producer Members 3.18 MillionNo. of Village Societies 16,914
Total Milk handling capacity per day 16.8 Million litres per day
Milk Collection (Total - 2012-13) 4.66 billion litres
Milk collection (Daily Average 2012-13) 12.7 million litres
Cattlefeed manufacturing Capacity 5890 Mts. per day
Sales Turnover -(2012-13) Rs. 13735 Crores (US $ 2.54 Billion)
SWOT ANALYSISTechnical manpowerDemandMargins
Problem in distributionPerishabilityCompetition
Flexibility in marketExport potential
Milk vendorsCompetition
Amul - BCG Matrix
Amul Ice- Cream
Amul chocolate
Amul butter
Amul chocolate drink
Low
Amul cheese
High
Business growth rate
LowHigh
Relative Market Share
ICE
CREA
M
CHOCO
LATE
S
LIQUID FRESHMILK
BUTTER
PIZZA
COMPETITION
Market ShareAmul owns 85 percent share in butter
market 75 percent in cheese share market. Amul is the market leader in Cheese, with
65-66% share. It also has 88% market share in butter, 63% share in infant milk and 45% market
share in dairy whitener. Amul also enjoys a 26% share in the
packaged milk market.
AwardsGCMMF wins the SAP Award for
Customer Excellence (SAPACE) 2013 under the category of "Best Run Award in Finance"
ET-Corporate Citizen Award of the Year 2010-11 to GCMMF
Green Globe AwardDr. V. Kurien honoured with Life Time
Achievement Award by CNN-IBN
Achievements of GCMMF9.4 million liters of milk procured per dayINR150 million (US$2.3 million) disbursed in cash daily.Gcmmf is the largest cooperative business of small
producers with an annual turnover of inr53 billion (us$810 million)
The government of India has honored Amul with the "best of all categories Rajiv Gandhi national quality award".
Largest milk handling capacity in AsiaLargest cold chain network48 sales offices, 5000 wholesale distributors, 7 lakh retail
outletsExport to 37 countries worth INR150 crore (US$23 million)
Thank You…