Amsterdam MICExperience 2014 - Smart use of Social Media during Events
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Transcript of Amsterdam MICExperience 2014 - Smart use of Social Media during Events
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Spread the Word How to Leverage the Use of Social Media During Events
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Photos, Feedback and Findings
Twitter: @GHeijkoop Facebook: /HCIBS
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story
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3.500
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Lessons #Haren 1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
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Lessons #Haren 1. Power of networks
2. User generated content
3. Access to mass media
4. Community takes action
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Where do you stand?
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“I am doing pretty well on Social Media”
Agree Disagree
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“I am doing pretty well on Social Media”
Agree Disagree
1. Why are you standing where you are standing?
2. What would you need to move further to the right?
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a strategic choice
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Brand Exposure
A Social Strategy …
Customer Service
Stakeholder Community
Professional Development
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how
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what
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how
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“Me and …?”
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wait …
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What are we doing?
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Checklist for your next event
1.Facilitate: Icon, Backdrop & Action
2.Stimulate: Hostess, Hash-tag, Offline Reminder
3.Reward: Contest, VIP-treatment
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What is your Mickey Mouse and your ‘castle’?
#exercise
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Before we go …
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receive slides & e-book “The Ultimate Social Media Roadmap”
[email protected] twitter: @gheijkoop #MICExperience
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Gerrit Heijkoop How Can I Be Social (HCIBS)
Twitter: @HCIBS or @GHeijkoop
Facebook: /HCIBS
E-mail: [email protected]
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Spread the Word How to Leverage the Use of Social Media During Events