Crowdfunding - Amsterdam business school - University of Amsterdam
AMSTERDAM
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Transcript of AMSTERDAM
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AMSTERDAM
Introduction to Automation Rules
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Presented by: AMSTERDAM
Points: 31,270Rank: 3Level: Platinum
Nadine Wyrobnik
Managed Services Team Leader
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AMSTERDAM
Introduction to Automation Rules
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AMSTERDAM
Tailor made optimization
on a grand scale!
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adCore started with the “optimization dashboard”.
In this dashboard there were 4 algorithms: A bouncer, two bid management options, and an ad testing algorithm.
AMSTERDAMadCore University
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Limitations
1. Limited to 4 algorithms.
2. You could only optimize based on CPA, or ROI values.
3. No opportunity to personalize optimization.
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We gave our geeks a directive: build us the ultimate optimization tool!
AMSTERDAMIf You Build It They Will Come
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Our geeks looked at Google Automation and other optimization tools. They saw those tools have limitations too:
1) Can only “alter” values
2) Crowd wisdom was missing.
3) Nothing was flexible enough.
AMSTERDAMThe Benchmark
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1. Decide on criteria to use for YOUR automation.
2. a) Add Search Terms from the query report
b) Change Match Types of KW.
c) Manage placements for the Display network.
3. Schedule when rules will run automatically.
4. And much more…
AMSTERDAMNew Automation Rules
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AMSTERDAM
The Automation Rule Engine in more detail.
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Meet the New Automation Rule Engine AMSTERDAM
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Setting Goals (MUST) AMSTERDAM
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What Rules Can You Create? AMSTERDAM
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Meet the adCore Crowd AMSTERDAM
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Adding Rules AMSTERDAM
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Adding Rules of Different Types AMSTERDAM
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Simultaneous Rules
Which Rules can be added
simultaneously?
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Semi Automatic/Automatic AMSTERDAM
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Manually Approve Rules. AMSTERDAM
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Bundles AMSTERDAM
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Magic Button AMSTERDAM
Everybody loves a little
magic!
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Public vs. Private
• Both Rules and Bundles have privacy settings.
– Public rules and bundles are available to ALL adCore users.– Private rules and bundles are available only to YOUR agency account.
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Customize Your Optimization. AMSTERDAM
• The new adCore Automation Rules are CUSTOMIZABLE.
• YOU teach the system to do what YOU WANT.
• Use the adCore “Crowd.”
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LIVE adCore Tour AMSTERDAM
Let’s go to adCore for a quick tour.
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AMSTERDAM
Basic Rule Writing
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Presented By: AMSTERDAM
Points: 14,285Rank: 10Level: Platinum
Naomi Hauser
Client Success Manager
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What is Rule Writing? AMSTERDAM
Rule writing touches the core of what you do as an SEM manager.
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Meet Mary AMSTERDAM
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Mary is a Busy Woman! AMSTERDAM
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Mary Doesn’t Know AMSTERDAM
What Mary doesn’t know is that most of her day-to-day SEM tasks can (and should!) be automated in
adCore!
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Example Rule 1 AMSTERDAM
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Example Rule 2 AMSTERDAM
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Example Rule 3 AMSTERDAM
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Creating a Brand New Rule AMSTERDAM
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R# Constants AMSTERDAM
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R# Variables AMSTERDAM
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R# Functions AMSTERDAM
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Multi Date Periods AMSTERDAM
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Fast. Simple. Easy.
• Writing rules is relatively easy and with some practice anyone can master!
• If you need help, we can help you build the rules you need (and show you how to do it for next time).
• Most important is to think about the rules that will help you automate your campaign optimization…
AMSTERDAM
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AMSTERDAM
Tailor made optimization
on a grand scale!