AmpliFi Social WiFi presentation
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Transcript of AmpliFi Social WiFi presentation
Wi-Fi Analytics / Targeted Marketing /Social Network Engagement
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: Turn Wi-Fi into the Ultimate Marketing Machine
Do my customers really want Free Wi-Fi?
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It’s been proven time and time again, people will spend more time and more money in a venue that offers reliable, free Wi-Fi.
Does Wi-Fi Impact Consumer Choices?
64%of consumers make a restaurant choice based on availability of Wi-Fi services. (Accenture)
79% of businesses say that Wi-Fi helps keep customers happy while they wait (Comcast)
65% of businesses report that Wi-Fi has encouraged repeat visits (Comcast)
55% of businesses say that Wi-Fi has brought in new customers (Comcast)
Your customers
Want free Wi-Fi
Are making decisions based on its availability
Are willing to give you their info in exchange for Free Wi-Fi
You
Want Customers
Want Their Contact Info
Want to Market to Proven Buyers
How does AmpliFi work?
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AmpliFi can be installed in minutes!
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Internet DSL Modem (PLDT, Globe,
BayanDSL, Sky
Wi-Fi Router* running AmpliFi software
*We are compatible with a wide range of
Wi-Fi routers.
Customer Devices
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The user log in processThe splash screen can be completely customized with your branding.
Log-in utilizing Social Media accounts and stop burdening Operations with password generation/distribution.
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Accept TermsChoose How to Connect
(Facebook, Twitter, Instagram, Form, etc.)
Approve Wall Post (optional for customer/
merchant)
Currently enjoying free wi-fi thanks to AmpliFi!
“Like” or Follow (feature forces the
customer to like or follow; optional feature for
merchant)
Access the Internet!
In return, your business gets…
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Automatically collected data and the power to identify and target your customers!
Profile your Customers Actionable Insights
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Engage Your Customers!
! Right from Your Marketing Engine, you have a full range of powerful retargeting opportunities.
! Send triggered coupons, targeted email offers, and engage with them through social media.
! Notify your most interested customers about relevant special events, specific offers, or reward them for their loyalty.
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Visit-triggered coupon Birthday coupon Loyalty coupon Inform customers
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Welcome rewardA free drink or discount the first
time a user accesses the WiFi
Loyalty rewardA free drink or discount for a
frequent visitor
Lapsed incentiveA free drink or discount for
customers that have not visited for a
while
Track campaignsThe effectiveness of your offers and
incentives can be tracked in the portal
Build an engagement strategyIdentify and segment your customers
Reward & incentivizeSend offers to your customers via automated emailsto encourage spend or repeat visits
Social engagement • Promote your business via users’ social media
• First time sign-in ask for a ‘Like’ or ‘Follow’• Users post a message every time
Manage your social platforms • You can manage all of your social
networks and do posts directly from within the Purple Portal
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So why is social Wi-Fi important in growing my business?
Your Facebook Friends are:
80% more likely to visit you than non-fans
11% more likely to become a loyal customer
85% more likely to recommend your brand
Likely to spend 43% more than non-fans
Instantly increase customer loyalty while capturing social data for
intelligent marketing and retargeting.15
Why Are Social Connections Important?
39% of adult users have between 1 and 100 friends23% have 101-250 friends20% have 251-500 friends15% have more than 500 friends250 friends is the average for all Facebook users!PEW RESEARCH CENTER Internet Project Survey Aug. – Sept. 2013
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Putting a Value on FriendshipFacebook users differ greatly when it comes to the number of friends in their networks:
Capture valuable customer data:
! Real name! Personal email address! Gender! Age! Visiting Habits & more!
AmpliFi Automatically Builds Your List Fast
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New and returning visitors will be automatically added to your email marketing database.
Customers willingly give you their information.
No More Asking (or begging, pleading, bribing, etc.)!
Other means to request for data have been met with a lot of resistance. With AmpliFi, we recognize that Wi-Fi is the only real incentive for your customers. Watch as they readily provide you with personal data in exchange for access to the Internet.
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And The Best Part?
Let’s Do The Math!How many customers come into your business on an average day?
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Multiply by 30 to determine how many customers you have in an average month.
Multiply by 250 average friends to determine the social reach of your customers.
If just __% of your customers connected to your Free WiFi by social media, how many people would you reach?
Get What You Deserve from Your Internet Connection
Free Wi-Fi often fails because your Internet Service Provider will not provide the tools to optimize your connection. AmpliFi will:
● Automatically remove inactive(idle) users that slow down your Internet connection. ● Manage bandwidth per user to provide a consistent experience for every customer. ● Monitor downtime and provide your ISP with real data. ● Create your own private Wi-Fi network for in-store staff use. ● Manage and monitor multiple sites in one go. ● Make changes real-time.
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MAIN FEATURES / BENEFITSAdd value to your existing Wi-Fi infrastructure
Hassle-free Login for your Customers / Staff (no more passwords!)
Customer Social Network Data & Promotion
Targeted Email Marketing
Bandwidth Management
SUMMARY OF BENEFITS
Hassle-Free Log-in for Customers & Operations.
Customer Data gathered without resistance.
Engage Users - Retarget, Reward, & Incentivize.
Go Viral - Reach your customers’ network of friends.
Optimize Your Internet Connection for better customer experience.
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Dashboard Analytics
Overview
Visitor Reports
Visitor Reports
Network Reports
Customer Profiles
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Marketing Tools
Splash Page
Email Marketing
Email Marketing (eShots) Visit-based
Email Marketing (eShots) Top Customers
Email Marketing (eShots) Birthday
FB Post
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1. Just Say Yes!
2. Prepare marketing materials for the splash page
3. Site visit and installation (Just give us 10 mins!)
4. Put up Posters, Stickers, and Table Tents to get people to log in.
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Can be managed in as little as 1 hour per month! Includes verifying your campaigns, adding new event
reminders, and managing your contacts.
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We can complete a lot of the process with you now, in just minutes!
Ready to get started?
Getting Started is Simple!
Thank your for your time! [email protected]