Amplifi Pitch Deck - Smart Workout Playlists for Wearables

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“Your Workout Playlist Just Got Smarter”

Amplifi optimizes your workout playlist based on the music you

perform best to.

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The Market People use their smartphones during exercise.

• 51% of respondents are using their phones during exercise, with 91% listening to music, and 75% using a fitness app.

The market for health/fitness tracking is growing.• According Gartner, the market for this space will

exceed $5billion by 2016.◦ Source: Market Trends: Enter the Wearable Electronics Market with Products for the Quantified Self

https://www.gartner.com/doc/25377◦ Source: Half of Consumers Use Smartphones While Working Out, Mashable 5/4/12

https://www.gartner.com/doc/2537715





Addressable Market Using research data from the US Census, Mashable and Gallup: There are 241 million people in the US ages 15-69 years old. Of those:

120 million exercise 3 or more times/week 61.5 million exercise with a smart phone 56 million listen to music during exercise 46 million use a fitness app during exercise 100 million fitness wearables to ship in 2014 - 2015 Total Addressable Market: 50m users at $2/month = $1.2b

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Sources: http://www.gallup.com/poll/153251/no-major-change-americans-exercise-habits-2011.aspxhttp://mobihealthnews.com/29532/abi-90m-wearable-devices-to-ship-in-2014/

http://www.gallup.com/poll/153251/no-major-change-americans-exercise-habits-2011.aspx




http://mobihealthnews.com/29532/abi-90m-wearable-devices-to-ship-in-2014/

http://mobihealthnews.com/29532/abi-90m-wearable-devices-to-ship-in-2014/


The Problem Music can be a huge motivator, but is often a major distraction.

◦Spending an inordinate amount of time putting together a playlist for your workout◦Songs that you don’t like or are not appropriate for your intensity level sap energy and distract.◦Songs that you love get played out and lose their motivating impact.

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The Solution Amplifi is like your own personal workout DJ, cueing the perfect song at the perfect moment:• Optimizes your workout playlist based on the music you

perform best to• Records performance/biometric data from wearable fitness

devices• Analyzes performance data next to music metadata to build

music recommendations• Identifies ideal music combinations to reach fitness goals • Enhances the workout experience thru gaming aspects and

social integration.


Our Team

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Grant Hill, Founder & Lead Strategist: Fitness industry entrepreneur (built, ran and sold fitness company), music producer with major label credits, CrossFitter and professional biohacker.

Tom Ketcham, CTO: World-class technologist, serial entrepreneur and innovator with 20+ patents. Tom has been staking claim in entrepreneurial endeavors for more than 20 years.

Tyler Gray, VP Marketing / Development: Founder of Gray Street Solutions, a digital agency specializing in digital communications/marketing and mobile app development.


Meet Grant Music Producer appearing on:

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Meet Grant (contd) Fitness Guru: 10 years experience in the fitness field. Successfully started, built and sold a fitness company. Has deep rooted connections in the fitness industry reaching: influential trainers, studio owners, fitness bloggers and customers

Media Connections: Grant is a subject matter expert and has established media connections on both the local and national level as a top trainer and fitness instructor.

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Our Goal

Deliver apps and products that provide insights into human decision making and motivation by synchronizing music to behavioral outcomes through wearables and smart devices.


Our Process Amplifi bridges the gap between you and your music through behavioral algorithms and wearable feedback to create a better fitness experience.


Our Science The effect of music on exercise is well-known.

• New York TimesPhys Ed: Does Music Make You Exercise Harder?• Liverpool University

Effects of music tempo upon submaximal cycling performance.• University of New Mexico

The Effects of Music on Exercise• University of Wisconsin, La Crosse

Effects of Music on Exercise Intensity• Google: “the effect of music on exercise”

Over 39.5 million references


Our Competition No feature-by-feature competition exists, but there are related products.• Wearable fitness devices like Apple Watch,

Jawbone Up and Fitbit provide basic information about activity, but no music intelligence.• Fitness radio apps like FitRadio and

TempoRun provide tempo based playlists and themed stations but do not understand how the user responds to the music or take other musical characteristics into account.


Our Revenues There are a number of revenue opportunities.

• Consumer app sales and subscriptions at $2/month based on comparable services (FitRadio)• Advertisements in free trial versions• Affiliate Channels: branded playlists for fitness

professionals, gyms, musicians, and product companies• Promotional fees for music, including both the

traditional recording industry, and open source environments like SoundCloud.


Our Finances With an initial investment of $900k, we expect to reach cash flow breakeven within 24 months, and $6M in EBITDA by the end of the third year. (See Financials Doc)

For projection purposes, costs and revenue growth were capped at a fixed value in the third year.


Next Steps

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Amplifi v1.0 for Android will be completed by October 1. We’re rolling!!

We need YOUR HELP to develop for iOS, obtain patents build out the team and

bring Amplifi to market on a mass scale.


Your OpportunityWe are raising $900,000 in exchange for 19%

equity (common stock), valuing the company at $5m.

Reaching this number will make us cash-flow positive and profitable in year 2.

We hope you will join us in this effort.Grant Hill, Founder

[email protected] / 703-899-4869

http://www.amplifi.biz

http://www.amplifi.biz


See Also: 1. Financial Projections 2. Screen shots from our prototype

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Amplifi Pitch Deck - Smart Workout Playlists for Wearables

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