American Restroom Association Overview · Implement PR campaign for media coverage Create...

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www.americanrestroom.org

Transcript of American Restroom Association Overview · Implement PR campaign for media coverage Create...

Page 1: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

www.americanrestroom.org

Page 2: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Mission

The American Restroom Association

advocates for the availability of clean,

safe and well-designed public

restrooms.

Page 3: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Goals

Promote code change

Communicate with and develop relationships with related organizations

Document Americans’ perceptions of public restrooms

Implement PR campaign for media coverage

Create interactive public restroom site on the Web

Page 4: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

About Us

501 (c) (3) Non-profit subsidiary of fiscal

sponsor

Maryland Corporation

Grassroots organization – not a trade

organization

Page 5: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

History

August 2004 – Founded

November 2004

Presented at World Toilet Forum Beijing

Media coverage on ABC Nightly News

with Peter Jennings

NPR “All Things Considered” broadcast

May 2005 – Code change revisions proposed

Page 6: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

History

May 2005 – Presented at World Toilet

Expo & Forum in Shanghai

June 2005 – Board of directors

established

July 2005 – Wall Street Journal article

September – Presented at World Toilet

Summit in Belfast

Page 7: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Major Media Coverage

ABC News with

Peter Jennings

November 2004

BeijingPBS

All Things Considered

November 2004 Beijing

The Wall Street Journal

July 2005

Page 8: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Unique Monthly Visits to our Website

0

500

1000

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2000

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3500

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4500

5000

Nov-04 Dec-04 Jan-05 Feb-05 Mar-05 Apr-05 May-05 Jun-05 Jul-05

Page 9: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Board of Directors

Thomas Achatz, PE – Engineer

Kathryn H. Anthony, PhD – Architecture professor, researcher, author

Robert Brubaker – Electrical engineer, restroom advocate

Mary Coakley, Restroom advocate

Roger Conradt – CPA

Betty Fisher, PhD – Clinical psychologist

Cheryl B Gartley – President, Simon Foundation

Tom Keating, PhD – Educator, school restroom advocate

David King – Business executive

Steven Soifer, PhD – Social work professor, paruresis advocate

Page 10: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Board of Directors

Thomas Achatz, PE – Engineer

Kathryn H. Anthony, PhD – Architecture professor, researcher, author

Robert Brubaker – Electrical engineer, restroom advocate

Mary Coakley, Restroom advocate

Roger Conradt – CPA

Betty Fisher, PhD – Clinical psychologist

Cheryl B Gartley – President, Simon Foundation

Tom Keating, PhD – Educator, school restroom advocate

David King – Business executive

Steven Soifer, PhD – Social work professor, paruresis advocate

Page 11: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Bob Brubaker

Advocate for availability of public restrooms

Created the Public Restroom Initiative

Opens of public restrooms in the Washington DC Metro subway system

Articles in major publications including LA Times, Chicago Times, Wall Street Journal

Regional television coverage

Advocate for restroom code changes

www.metroped.org

Page 12: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Tom Keating, PhD

Founder of Project CLEAN to improve restrooms in public schools

Author of Project CLEAN: Safe, Sanitary school Restrooms

Facilitated legislative, policy, and code of conduct standards for public school restrooms

Project CLEAN visits schools, reviews conditions, coordinates solutions, and develops restroom improvement plans

Presented at World Toilet Summit, Belfast 2005

www.project-clean.com

Page 13: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Steven Soifer, PhD

Founder and staff director, International Paruresis Association

Founder and executive director, Shy Bladder Institute

Advocate for paruresis (“shy bladder”) sufferers

Appeared on national radio and regional television programs; quoted as expert in hundreds of print publications

Achieved victories against discrimination toward paruresis suffers

www.shybladder.org

Page 14: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Cheryle Gartley

Founder and president of The Simon Foundation for Continence

Co-author of Managing Incontinence: A Guide to Living with Loss of Bladder Control

Television: ABC’s 20/20, People are Talking (San Francisco), Kelly and Company (Detroit), Good Morning Australia (Sydney), and network news in Japan, Canada, and Germany

Member of the International Continence Society, the Association of Continence Advisors (UK), and the Bladder Health Council of the American Foundation of Urologic Disease.

Page 15: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Kathryn M. Anthony, PhD

Professor, Design Program Faculty, School of Architecture, Department of Landscape Architecture, and Gender and Women’s Studies Program, University of Illinois at Urbana-Champaign

Author of Designing for Diversity: Gender, Race, and Ethnicity

Awarded 2005 Achievement Award, Environmental Design Research Association

Awarded the 2003 Institute Honors for Collaborative Achievement by the American Institute of Architects

Author, “Putting Potties in Perspective”, Licensed Architect 2004

Speaker on “Gender and Family issues in Restroom Design” World Toilet Forum, Shangai

Page 16: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Goals

Page 17: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Goals

Promote code change

Communicate with and develop relationships with related organizations

Document Americans’ perceptions of public restrooms

Implement PR campaign for media coverage

Create interactive public restroom site on the Web

Page 18: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Promote Code Change

Restroom access Enforce existing codes

• CVS drug stores

• Walgreens/Salvation Army

Proposing language about signage

Restroom availability Proposing code requiring outdoor public venues to

provide restroom facilities

Restroom privacy Support codes requiring urinal partitions

Page 19: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Communicate with and develop relationships with related organizations

Clinical associations Incontinence

Continence

Gastrointestinal (Crohn’s & Colitis)

Geriatric

Community organizations

Industry organizations

Schools and universities

Restroom equipment manufacturers & distributors

Page 20: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

American Restroom Association

and Related Organizations

Public Restroom Users

American Restroom

Association

Media

Code Organizations

(UPC, IPC)

Health Advocacy Groups

Restroom Supply

Companies

Schools and Universities

Page 21: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Document Americans’ perceptions of public restrooms

Conduct consumer survey to quantify and

analyze consumers’ attitudes toward

restroom design, cleanliness and availability

Incorporate consumer interests and

concerns into targeted American Restroom

Association campaigns

Use data to promote change

Page 22: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Implement PR campaign for media

coverage

Build awareness of public restroom issues

Code change victories

Restroom improvement and availability

stories

Consumer rights (e.g. availability)

Restroom awards

Page 23: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Project Opportunities

Web site enhancements $10,000

Consumer survey 50,000

Interactive restroom Web site 50,000

Board support 5,000

Retail store accessibility survey 50,000

Restroom Checklist 500

Public Relations campaign TBD

General operating expenses TBD

Page 24: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

Timeline of Key Accomplishments

2004 2005 2006

Founded Board Seated

Significant

Events

Media

Organization

Wall Street Journal

NPR

ABC News

16,559 Web Hits/day

WTS-Beijing

WTS-Belfast

CVS Action

WTE&F-Shanghaii

Page 25: American Restroom Association Overview · Implement PR campaign for media coverage Create interactive public restroom site on the Web. ... • CVS drug stores ... Public Relations

www.americanrestroom.org