amazonValue Proposition - Mobile Platform

by - Abhishek Ramdas Dale

Getting most out of the user taps● Objective

○ Increase sales velocity○ Decrease number of taps on screen by ~33%○ Increase ‘Today’s Deals’ sales by ~15-20%

● Customers prefer to find the products accurately with lesser taps on the screen.

● Majority of the smartphone users refer to perform lesser thumb movement and lesser stretching to interact with an app.

● Therefore Amazon shall reconsider the position of menu bar on the top left corner which displays stack of options and declutter the app.

● Here is the sample mock up for landing page on the app.○ https://marvelapp.com/2f08351

Candy placement at checkout counter● Objective

○ Improving sales○ Discovering potent sales channels

● One of the most popular sales strategies is to place confectioners at the checkout counter.○ Injecting that experience in an app can be interpreted into:○ Placing products relevant to the ones users have bought or

added to the cart.○ Placing pantry items.

● This would boost the revenue and also allow Amazon to display their promotional products.

Using iMessage, Outlook as Platform● Objective

○ Improving sales of gift cards○ Discovering potent sales channels

● Using iMessage or Outlook as a platform will put customers’ convenience first and allow them to send gift cards to their loved ones in no time.

● User flow○ Customer opens iMessage.○ Customer types gift cards under Amazon add-in.○ Customer selects the gift card.○ Customer sends the gift card to their loved ones.

Decreasing load time and providing better UX

● Objective○ To provide smooth transition from app

load to app usage.○ Increase user engagement

● The average load time of Amazon iOs app is 3-4 seconds.

● As the app loads, a blank screen is displayed and thus the user does not get a glimpse of what might be presented.

● Preparing a skeletal screen for Amazon will keep user intrigued while they wait.

● E.g. Facebook App.

Keeping consistency across all the departments for mobile features● Objective

○ Keeping diverse but consistent results for user interaction.

● Amazon shall leverage the various ways user interacts with products in the app.

● Keeping that in perspective, it shall offer same experience to user across all the products.

Eg. On the right swipe on a product, one shows ‘Add To Cart’ and one shows ‘See Details’

Removing Dead Code

● Objective○ Improving code efficiency and decreasing the dependency on

default options for types of user taps● On hard press, Amazon app shows options to open the search in

mobile browser and few other options which are not useful to users.

● This creates unnecessary overhead to users and increases ap latency to reload.

● Amazon shall consider implementing ‘dead code removal’ or ‘technical enhancement’ sprints to discover similar issues/observations.

Little bit about me

● Completed Master of Science in Software Engineering.

● Around 4.5 years of experience in QA and improving QA processes.

● Passionate about unearthing user expectations and leverage that to improve user experience.

● Likes to help homeless people and sit with them to know their stories. (daleabhishek.wordpress.com)

● Contact Details○ dale.abhishek@gmail.com○ www.LinkedIn.com/in/daleabhi

shek