What is Amamto

Amamto is an intelligent system for searching and processing data from the

Internet around the globe in any language. Thanks to self-learning algorithms the

users get only relevant and valuable information. Advanced statistic, analytic and

semantic tools deliver thorough understanding of the monitored issues.

How Amamto works

After setting the keyword (or a group of keywords) the system starts searching the

Internet and save the webpages.

Sophisticated algorithms automatically filter out low information value web pages

(our basic filters remove about 75% results).

Subsequently, our unique filter removes or – on the contrary – prioritizes the

mentions with a respect to user focus.

INTRODUCTION

Media

Internet

Social networks

RSS

Facebook Twitter

Most monitoring tools track only pre-selected data sources, i.e. social networks or

media. Amamto watches all the information sources on the Internet: social

networks, media, information servers, company pages, personal blogs and

discussions.

WHAT AMAMTO WATCHES

THE USES OF AMAMTO

Brand monitoring

Most common use is monitoring mentions about own and competitive brands. The

consumers have always shared their user experience with products and services

(either good or bad). In recent years, more and more mentions migrate from offline

environment to the Internet.

The absence of the customer activity tracking and quick reaction to threats may

lead to image devaluation, and eventually to drop in sales.

The positive mentions may be used for strengthening the key attributes and for

WOM (word-of-mouth) marketing.

THE USES OF AMAMTO

Measuring of advertising campaign effectiveness

Monitoring the impact of advertising campaign on the Internet, e.g. by tracking the

increase of positive mentions or by measuring the size of occupied online media

space versus competition.

Identification of new advertising space

New relevant places on the Internet may be found by analysis of the sources of

particular mentions.

Mapping consumer behavior

Amamto may by used for screening the attitude to a brand, occasions or for

identification of new opportunities.

THE USES OF AMAMTO

Community mapping

Regular or ad hoc analysis may help to explore various target groups – e.g. mums

on mothers´ leave or car drivers of a particular make. Monitoring may be used for

identification of consumer needs or for studying the consumer language which will

make advertising more relevant for a particular target group .

Opinion leaders identification

Opinion leaders may be identified through the analysis of mentions within a

community and how these relate to each other. This usually includes monitoring of

experts, journalists, politicians, artists and other personalities. Quite often opinion

leaders are among discussion forum´s members.

REFERENCES

European commission in the Czech republic

Monitoring includes screening of selected media and journalists with the focus on

themes concerning European union. The PR department of EC subscribed to a

weekly report with all relevant mentions marked positive, negative or neutral.

Amamto reduces the number of articles to go through from about a hundred to ten

or twenty most important.

Bongrain Czech

Monitoring includes total of 26 brands from group Bongrain and competition (e.g.

Madeta or Bel Fromageries). Except for the regular monitoring, several ad hoc

projects have been conducted – e.g. presence of dangerous ingredients in the food

imported from Poland or the impact of brand ambassadors campaign on the

Internet.

REFERENCES

LG CZ/SK

Amamto has been used for a couple of projects for LG Electronics. First project

monitored and evaluated the impact of the supporting campaign for a new, dTest

winning, washing machine model. The main task was to monitor advertising texts,

banners and PR articles. The project also included tracking of ambassador activity

that should have spread a good name of a brand and first positive customer

experiences.

Second project monitored micro bloggers´ reviews of a couple of mobile phone

models and the impact of these reviews on the Internet, including the reactions of

potential customers and interactions of micro bloggers.

APP SCREENSHOTS

List of mentions about the monitored theme or brand

APP SCREENSHOTS

Customizable graphs

APP SCREENSHOTS

Fully customizable regular and ad hoc reports

APP SCREENSHOTS

Diagrams for understanding the contexts of themes

CONTACT INFORMATION

amamto.com Schneedorfer Technologies Koubkova 10 120 00 Praha 2 IČ: 62387103 DIČ: CZ7410080073 Research Director: Ondřej Jirkovský mobile: +420 602 367 733 e-mail: ondrej@amamto.com