Amalia Frohna and Sydney Jordan, Development Internsblogs, social media posts, and generic mailings....
Transcript of Amalia Frohna and Sydney Jordan, Development Internsblogs, social media posts, and generic mailings....
Stewardship CalendarAmalia Frohna and Sydney Jordan,
Development Interns
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Objective:Develop a stewardship plan to encourage increased donor involvement and support for LIFT’s mission 2
Our Process
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Research Questions
• How often should we engage with donors?• What sorts of communication channels should we use?• How do we account for costs and limit unsubscribing?
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Stewarding Guidelines1
1. Be donor-centric2. Be humble3. Be authentic
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1Chronicle of Philanthropy webinar: “Creating Year-End Campaigns That Deliver Results”
Our Strategy
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Be Donor-Centric
• Giving donors the information they want to receive– Emphasizing our mission
– Reporting our impact
– Highlighting our members
• Using multiple channels
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Be Humble
• Expressing that we are grateful for donors’ support
• Reminding donors that we rely on their support
• Publicly acknowledging the importance of their support
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Be Authentic
• Responding to current events
• Making each contact unique
• Maintaining separation between cultivation and asks
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Our Plan
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Master Calendar
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Highlights
• Monthly newsletter• Bi-monthly member profile• Donor Anniversaries• Video
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Sample
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March Details
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Blogs
Social Media
Summary• Cultivation
– Maintained 3-1 ratio
• Asks– EOY Campaign and 20th Anniversary
• Contact– 1-3 direct communications per month
• 21 total throughout the year
– 7 indirect communications per month• 86 total throughout the year
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Task Assignment
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Who Does What?
Produce content: blogs, social media posts, and
generic mailings
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National Dev/CommsStaff
Communications Intern
Development Intern
Development Staff
Programs Staff
Compile and publish newsletter
Contribute member stories, video, pictures, and data
NewsletterTemplate Example-March
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Moving Forward
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Annual Survey on Donor Correspondence
• Asking about donor satisfaction with:– Frequency of communication– Types of communication– Content of communication
• Increase participation on social media• *New donor survey
– Understand our donor demographics– Ensure accurate contact information
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Evidence-Based: Analyze the survey data to inform future strategy
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Next Steps
Questions?
Research Sources• https://www.campaignmonitor.com/blog/email-marketing/2015/09/the-surprising-data-about-how-often-to-send-promotional-emails/
• https://www.campaignmonitor.com/blog/email-marketing/2016/01/70-email-marketing-stats-you-need-to-know/
• https://blog.fundly.com/create-nonprofit-stewardship-program/#communication
• http://www.thenetworkforgood.org/t5/Get-Started-with-DonateNow/Create-a-Donor-Stewardship-Plan/td-p/11521
• http://www.thestorytellingnonprofit.com/blog/21-ideas-to-refresh-your-donor-stewardship/
• http://www.supportingadvancement.com/potpourri/stewardship/marino_stewardship_plan.pdf
• https://garecht.com/5-rules-successful-donor-communications-program/
• http://www.ignitedfundraising.com/keep-track-of-donor-communications-with-this-awesome-tool/
• https://www.marketingoutfield.com/nonprofit-fundraising-strategy-to-increase-donations-without-increasing-overhead/
• https://www.customerinsightgroup.com/loyaltyblog/nonprofit/donorstewardship
• http://www.nptechforgood.com/2017/11/22/25-must-know-global-trends-in-giving/
• https://www.linkedin.com/pulse/20140515154931-96757-how-many-touches-make-a-sale/
• https://www.jstor.org/stable/116933?seq=1#page_scan_tab_contents
• https://www.dipjar.com/blog/the-recognition-effect
• https://wiredimpact.com/blog/benefits-of-nonprofit-email-newsletters/
• Chronicle of Philanthropy webinar: “Creating Year-End Campaigns That Deliver Results”
• Creative & Inspiring Fundraising Strategies from Nonprofit Trailblazers. Salesforce, 2018. Accessed 12 July 2018. Salesforce E-Book:
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