Amadeus Flex Pricer is a very comprehensive faring solution. It covers all an airline’s needs, providing a full calendar with up-sell panels, offering the cheapest available fare for each flight, supporting all types of domestic and international fares. Amadeus Flex Pricer provides airlines the capability to display a significant calendar in the most flexible way, with up to a 15x15 matrix or 225 fare cells in the Itinerary mode. It also includes an up-sell interface, which proves to be very efficient to increase yield.

Fare Rationalisation into Fare Families

To succeed online, traditional airlines need to go through a fare

simplification process in order to remain competitive. Some airlines

often end up with thousands of different fares which cannot be sold

online, as the relative value of one fare with respect to another is

often too hard to communicate to the customer.

The Fare Family concept allows a full rationalisation of fares into

a group of fares that can be sold online. It works by grouping

fares with similar sets of conditions (cancelable or changeable

reservation, refundable fare or not, child, youth, etc). The fare then

becomes a marketable product which can more easily be sold.

These Fare Families can also be differentiated with respect to the

geographical market they are sold within. This differentiated set

of Fare Families per geographic region are called Commercial Fare

Families.

Faring

Sales & e-Commerce

Amadeus e-Merchandise enabled us to change the way we sell products online. Thanks to the Amadeus Fare Family concept, we were able to simplify our fare structures and sell our fare products online. We have also stopped to heavily rely on special offers, as Amadeus Flex Pricer enabled us to attract customers while increasing our yield.

Lucien Klein Vice President Network Management and Sales, Luxair

Amadeus e-Merchandise

www.qantas.com - An intuitive fare comparison grid allows travellers to make their most informed decision.

Business benefi ts

> Increase conversion, occupancy rates, and foster up-sell.The comprehensiveness of Amadeus Flex Pricer allows airlines to maximise occupancy

rates, enhance conversion levels and more particularly foster up-sell – all while improving

customer satisfaction online. Being comprehensive, it allows airlines to show the breadth

of their inventory, which could represent a signifi cant competitive advantage. Finally,

the design of Amadeus Flex Pricer allows end-users to experience a full display with all

options. Some sites sequentially display information on 4 pages. Firstly online travellers

have to choose a departure date, then they have to select a return date, then they pick a

departure fl ight and fi nally click on a return fl ight. With Amadeus Flex Pricer however you

can display all the options that online travellers need on a single page.

www.qantas.com - Highlighting upsell and conversion opportunities.

> Best experience. By being able to use Amadeus Flex Pricer to quickly spot the best fare at a single glance,

consumers immediately experience something that they don’t get on competitor

websites: simplicity and clarity.

They feel empowered, without being overwhelmed with the data they need to make

their best decision. If they respond to a campaign, they can appreciate seeing the

advertised fares, but also may select the most convenient product based on additional

attributes such as conditions, times, or dates. In the same way consumers may enter a

retail store because they heard about a sale, but will often end up also buying non-sale

items.

www.aircanada.com - Highlighting broad choice and best price opportunities.

Janu

ary 2006

Product features:

> Up to 15x15 calendar matrix - 225 fare cells in the itinerary mode.

> Extended date range calendar display up to +/- 15 days in one-way combinable mode.

> Ability to display up to six Fare Families with customised fare conditions.

> An “up-sell” panel that operates in real time.

> Management of special offers.

> Additional high-level faring segmentation per market with commercial Fare Family setting.

> Airline specific branding of Fare Families per market (e.g. Super Saver, Comfort).

> Support of domestic or international fare routes.

> Multiple passengers and passenger types (adult, child, youth, senior, infant).

> Multi-carrier (up to 3 per route, including code share, alliances, subsidiaries and interlining).

> Multiple segment itineraries (up to 6) and Open Jaw.

e-Travel EMEA & LATAM, e-Commerce division of Amadeus Nice, France Tel: +33 (0)4 92 94 31 28 email: etsalesglobal@amadeus.com e-Travel North America, e-Commerce division of Amadeus Boston, Massachusetts Tel: +1 800 343 5228 email: etsalesus@amadeus.com e-Travel Asia, e-Commerce division of Amadeus Bangkok, Thailand Tel: +66 2 305 8157 email: etsalesglobal@amadeus.com www.amadeus.com

Travel Technology Travel Technology

Adopted by the following customers: Air Canada, Air France, bmi, Croatia Airlines,

Finnair, Iberia, Icelandair, Luxair, Lufthansa, Qantas, Varig and Wideroe.