Alycia MorandoVisual Merchandising & Fashion Styling

My experience in Visual Merchandising has been mainly gained from my time at Gia Ventola and as a student at Lasell College. My roles as Visual Merchandiser, Personal Assistant, and Sales Associate meant my responsibilities were broad ranging from

window displays, to styling clients.

I have included examples of my work which highlight my abilities as a Visual Merchandiser throughout my experiences and

journey as a merchandising student.

Front table of the boutique showcasing Trash & Luxury and Wildfox apparel as well as Melissa shoes, and Kelsi Dagger handbag.

Front desk; The mannequin sits on top of the

desk, below her is a try set up

with jars of candy for customers to indulge. With the overall concept of candy, and color, and this very “girly” yet edgy boutique experience I

created a 6 tier wedding cake

made completely out of rolled up

Spanx.

Back left corner of the store; the clothing is positioned in the fixtures to give the customer the idea of a complete

wardrobe. Fresh orchids are used on the table with Robin’s denim folded.

Fashion Styling& Photography

My second year of college I took a styling course that I fell in love with, the next semester I took digital photography. I incorporated

Fashion Styling into all of my shoots.

Chanel inspired shoot

From Coco to Karl

Transformation through styling from Coco Chanel to Karl

Lagerfield

Interior Display & Design

Lasell College Runway Show 2013

Elements of DesignLINE

SHAPECOLOR

TEXTUREFORMVALUESPACE

Faded Value

Inspiration- Design inspiration; thick black lines, broken glass, shattered mirrior, triangles,

distorted shapes, and diagonal lines drawing the eye to a focal point.

Fashion Show Set Design