Altas Honda.pptx

7/30/2019 Altas Honda.pptx

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Atlas Honda

Submitted by :

Saad Hameed

Muhammad Wynne


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IntroductionJoint Venture between Atlas group and Honda

Produces four different models

Has the highest Market Share

Annual production capacity of 750,000

High price and more quality


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Vision

To be a market leader in the motorcycle

industry as a global competitive centre ofproduction and exports


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Mission statementTo be a dynamic, profitable and growth

oriented company through market leadership,excellence in quality and service adding valueto the shares and maximizing exports. To giveattractive return to business associates, share-holders as per their expectations and marketvalue and employees according to their abilitiesand performance, and to be good corporatecitizen to fulfill its social responsibilities


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Quality policyHigh quality of product.

Take challenge of risk for particular decision.

Create new features or design of themotorcycles (innovation).

Involvement of more capital intensive rather

than labour.Any decision should not harm the

environment.


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HRM (workforce diversity)manage the workforce diversity we proper

planning, organizing, leading and controlling

Valuing people is the core foundation of atlasHonda for Success..

Part of a global company serving diversemarkets, we have respect for all individuals

inclusive of their race, color, religion, gender,sexual orientation, gender identity, age,national origin, disability and/or veteran status.


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Planning of AHLCustomers

Quality

Competitors

Technology

Shareholders

Employee

Cooperate citizens


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ChairmanAtlas Group

President

VicePresident

Gernalmanager

HR

GernalmanagerSupplyChain

Gernalmanager

Production

GernalmanagerMarketing

GernalmanagerFinance

Gernalmanager IT

Organizing


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General Manager

National SalesManager

Manager Sales

(Lahore Div)

AsstManager(Lahore

Main)

Asst.Manager(Lahoreoutside)

Asst.Manager(Sargodha

Div)

Asst.Manager(Sahiwal

Div)

Multan Div.

Asst. Manager

Faisalabad Div.

Asst. Manager

South Div.

Asst. Manager

Rawalpindi Div.

Asst. Manager

Central Div.

Asst. Manager

National PartsManager

Manager

National service

Manager

Manager

National Managerinstituitional Sales

Manager

National ManagerPower

Businessdevelopment andnew dealership

Incharge


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Leading Atlas Honda culture is quite strong in term

of relationship with one another

It is known as Atlas Family.

The culture is purely based upon religion.

Autocratic leadership (the chairman decision

which he believes the best way to lead)


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ControllingSale Control

Objective Control

Committee


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CommitteesAudit Committee

Business Ethic Committee

Management Committee

Risk Management Committee

Environment, Health, Safety and security

committee


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SWOT Analyses


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Strengths

Internationally recognizedFour models

Base categories

Capacity of 750,000 units per year

Strong Marketing Team447 Dealers

Financially strong

Quality

Brand loyalty

Annual Survey


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Weaknesses

Parts are imported

No difference between Honda andChinese bike

No new model has been launched


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OpportunityGovernment support

International growth

Increase in production

Barriers of entry

Increase in capacity of production


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ThreatsMany Competitors(67)

Entry of Chinese motorcycle

Law and order

Energy Deficit

Politic instability


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The different technology advancements

related HRMTK8 Personnel HRM is an easy-to-use software

for managing human resource

it help to keep all the employee data in oneplace, organized and available when you needit.


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Another software Atlas Honda company use isTALEO

TALEO integrates processes of recruiting andhiring with innovative technological tools.


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4 psProduct

Price

Promotion

Placement


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Product

CD 70

CD 100

CG 125

CG 125 Deluxe


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PriceCD 70 65900 Rs

CD 100 73900 Rs

CG 125 89900 Rs

CG 125 Deluxe 110,000Rs


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PromotionBillboards

signboards

banners

pamphlets

radio

tv ads

newspapers


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PlacementAssembled bikes are transported from the

Karachi and Sheikhupura plant:

447 motorcycle sales dealers90 warranty centres

1000 service dealers

4700 HondaLeasing dealers

Spare parts dealers


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Altas Honda.pptx

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