aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS...

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ALSO FROM THE PUBLISHERS OF MODERN LUXURY INTERIORS CHICAGO: CS | NS MAGAZINE | FRONT DESK CHICAGO | MEN’S BOOK CHICAGO MODERN LUXURY BRIDES CHICAGO SOCIAL | CHARITY & SOCIAL DATEBOOK 200 W HUBBARD ST 8TH FLOOR CHICAGO, IL 60654 312.274.2525 MODERN LUXURY INTERIORS CHICAGO is Chicagoland’s premier upscale home and design publication. Design-savvy homeowners and industry insiders alike look to MODERN LUXURY INTERIORS CHICAGO for trend forecasts, chic shopping tips and revealing peeks behind the doors of the most prestigious addresses in the city and suburbs. As part of the award-winning MODERN LUXURY network of regional publications, MODERN LUXURY INTERIORS CHICAGO is able to deliver cutting-edge content that consistently engages the cultured reader. And thanks to a renowned team with its pulse on the market, interactive multi-platform brand extensions and unrivaled events, MODERN LUXURY INTERIORS CHICAGO excels in capturing the urbane, metropolitan lifestyle, making it a valuable partner for companies wishing to reach Chicago’s most influential consumers.

Transcript of aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS...

Page 1: aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS CHICAGOmedia.modernluxury.com/mediakits/csinteriorsmediakit.pdf · designs for dignity (d4d) spirit of design Modern luxury interiorS

aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS CHICAGO:cs | ns mAgAZine | front desk chicAgo | men’s Book chicAgo

modern Luxury Brides chicAgo sociAL | chArity & sociAL dAteBook

2 0 0 W h u B B A r d s t 8 t h f L o o r c h i c A g o , i L 6 0 6 5 4 3 1 2 . 2 7 4 . 2 5 2 5

Modern luxury interiorS ChiCAgo is chicagoland’s premier upscale home and design publication. design-savvy homeowners and industry insiders alike look to Modern luxury interiorS ChiCAgo for trend forecasts, chic shopping tips and revealing peeks behind the doors of the most prestigious addresses in the city

and suburbs. As part of the award-winning modern Luxury network of regional publications, Modern luxury interiorS ChiCAgo is able to deliver cutting-edge content that consistently engages the cultured reader. And thanks

to a renowned team with its pulse on the market, interactive multi-platform brand extensions and unrivaled events, Modern luxury interiorS ChiCAgo excels in capturing the urbane, metropolitan lifestyle, making it a valuable

partner for companies wishing to reach chicago’s most infl uential consumers.

Page 2: aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS CHICAGOmedia.modernluxury.com/mediakits/csinteriorsmediakit.pdf · designs for dignity (d4d) spirit of design Modern luxury interiorS

t h e m a g a z i n e

modern luxury interiors

chicago delivers the luxury local

design & exclusive industry

insights like no other

Luxury LifestyLe, AffLuent infLuencers, the Best neighBorhoods.

We reach our print audience with an unmatched blend of direct residential mail, industry direct mail, controlled commercial, newsstand and event distribution from

chicago to all of the affluent chicagoland suburbs. this happens selectively in only the top neighborhoods and retail zones, and delivers an unparalleled audience of consumers,

design trade, developers and real estate professionals.

We host and support some of the leading home & design consumer

and trade events throughout chicagoland

We are the magazine of choice for the finest luxury brands, the influencers in our city and the

design community.

We have a higher number of App doWnLoAds and more interaction with

our apps than any other local luxury design magazine. our extensive emAiL database, a thriving social network of active fAceBook, tWitter and instAgrAm followers further

enhances our digital engagement with readers.

[digital savvy] C o n t e n t t h at e n g a g e s a f f l u e n t, e d u C at e d C o n s u m e r s

sources: ipsos mendelsohn 2012 Affluent Adults hhi $100k+; 2011 gfk mri CS reader profile study

$330,500 AverAge househoLd income

hoLd coL L ege degrees : 82%hoLd post-grAd degrees: 37%

hAve visited or contActed

An Advertiser86%

Page 3: aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS CHICAGOmedia.modernluxury.com/mediakits/csinteriorsmediakit.pdf · designs for dignity (d4d) spirit of design Modern luxury interiorS

w h o i s r e a d i n g m o d e r n l u x u ry

i n t e r i o r s c h i c a g o ?

appealing to the Most active luxury consuMer

the basiCsmALe/femALe ..................................................................35%/65%AverAge Age .............................................................................40coLLege grAd ........................................................................82% home ownershipoWn their primAry residence .............................................82% oWn A secondAry residence or investment property ............................................................28%oWn A vAcAtion/Weekend home or timeshAre .........................................................................22%

spending habitshAd remodeLing done in pAst yeAr ..................................37% purchAsed home eLectronics in pAst yeAr ......................66%purchAsed home décor/AppLiAnces in pAst yeAr ...........66%

affluenCeAvg. househoLd income ............................................$330,500Avg. net Worth .........................................................$1,900,900Avg. home vALue ....................................................... .$1,268,300

taking aCtionAS A reSult of reAding modern Luxury interiorsvisited or contActed An Advertiser .................................86% visited An Advertiser’s WeBsite ...........................................46%reseArched LocAL reAL estAte .............................................20%

source: 2011 gfk mri CS reader profile study, Audience $150k. AAm Audited.

$27,200AverAge modern Luxury reAders spent on home

remodeLing

91%of reAders used Modern luxury

interiorS ChCiAgo As A source for

home design ideAs.

Page 4: aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS CHICAGOmedia.modernluxury.com/mediakits/csinteriorsmediakit.pdf · designs for dignity (d4d) spirit of design Modern luxury interiorS

d i s t r i b u t i o n

targeting the Most affluent

consuMers and leading

industry professionals in chicago

source: 2011 gfk mri CS reader profile study, Audience $150k. AAm Audit Applied.

45%Controlled CommerCial

direct drops at the merchandise mart, major real estate brokerages, model home/sales centers, design showrooms, galleries and select upscale hotels

are among the premier public locations displaying copies, adding significant breadth to our audience.

30%targeted residential & industry mail

these copies are direct mailed to select lists culled from top design firms, high-end real estate developers, architectural firms and design-conscious

consumers. every member of Asid, AiA and iidA receives copies of the magazine, offering industry exposure unmatched by any

other shelter publication in the city.

15%trade shows, events & promotions

our magazines will always be at the most exclusive home design and industry partnership events.

10%seleCt newsstand & airports

With targeted precision, our magazines are out to get the most exposure from airports, Barnes & nobles, and boutique

newsstand placement throughout the city.

★ digital distribution

tablet devices and smartphones are reinventing how our readers consume content, and Modern luxury interiorS ChiCAgo is keeping up with

the digital pace. 100,000-plus digital edition downloads and counting doubles our total print distribution and makes Modern luxury interiorS ChiCAgo modern Luxury’s most downloaded digital title nationwide.

o u r m o d e l

Modern luxury interiorS ChiCAgo’s unique target mail blend allows unparalleled distribution to both consumers and the design

industry. issues are mailed to consumers looking to remodel, redesign or purchase homes, as well as to trade professionals, including all

members of Asid, AiA, and iidA.

50,000circuLAtion

180,000reAdership

Page 5: aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS CHICAGOmedia.modernluxury.com/mediakits/csinteriorsmediakit.pdf · designs for dignity (d4d) spirit of design Modern luxury interiorS

e d i t o r i a l

in-the-knoW ultiMate access

to a luxury lifestyle

p r o d u C t i o n s C h e d u l e

spring 2014 | Art, AntiQues & Architecture! aD CLOsE: MaR 1 | MaTERIaLs DUE: MaR 1 | ON saLE: aPR 15

summer 2014 | second homes & outdoor Living aD CLOsE: JUN 1 | MaTERIaLs DUE: JUN 1 | ON saLE: JUL 15

fall 2014 | kitchen & BAth aD CLOsE: sEP 1 | MaTERIaLs DUE: sEP 1 | ON saLE: OCT 15

winter 2015 | Best of designaD CLOsE: DEC 1 | MaTERIaLs DUE: DEC 1 | ON saLE: JaN 15, 2015

e d i t o r i a l p l at f o r m

Modern luxury interiorS ChiCAgo is chicago’s only luxury home design magazine focused on the local market. With every article, our discriminating editorial team leads our readers through the best of what the city has to offer. our award-winning content presents compelling local coverage of the fi nest in all things home—and design—related.

in-housefrom current obsessions and noteworthy books to local intel and personality profi les, in-house gives our readers insight into the latest home trends and the stylemakers behind them.

house party discover the boldface names behind the velvet ropes and inside the hottest galas. gain access to chicago’s best and most exclusive design-driven events in these star-studded pages.

interior monologue get the unique points of view of the most intriguing personalities on the local design scene—the power players in art, culture, décor and real estate. interior monologue profi les the people everyone is—or will be—talking about.

home & design features• intimate glimpses inside the city’s best homes• insights and forecasts from top interior decorators and realtors• field guides to the chicest home shops• the latest design trends, curated by local tastemakers and our editors• road maps to out-of-town design excursions• resource guides to the best showrooms and vendors• coverage of eco-friendly and sustainable trends from the design world

Page 6: aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS CHICAGOmedia.modernluxury.com/mediakits/csinteriorsmediakit.pdf · designs for dignity (d4d) spirit of design Modern luxury interiorS

full-serviCe Custom publishing

• custom print and digital ad design services

• custom print and digital advertorial layout design, photography and creation

• print and digital high impact unit concept and creation

• photography for special events

digital advertising

• online advertising on modernLuxury.com and through custom–designed microsites and videos

• digital editions with interactive links and enhanced advertising options

• email marketing via dedicated emails deployed to our curated consumer and trade list.

• mobile apps with customized in-app interactivity

• social media campaigns reaching our dedicated facebook fans and twitter followers, as well as instagram

events & promotion

• event creation—exclusively tailored events for highly targeted luxury consumers as well as the design trade

• signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances

among leading upscale brands

• event sponsorships that leverage our high-profi le local and national partnerships. Modern luxury interiorS offers advertisers

affi liations with complementary organizations and generates additional brand exposure to a broader, more involved audience.

m a r k e t i n g

a 360-degree platforM for

Branding iMpact

Page 7: aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS CHICAGOmedia.modernluxury.com/mediakits/csinteriorsmediakit.pdf · designs for dignity (d4d) spirit of design Modern luxury interiorS

k e y pa r t n e r s h i p s

Modern luxury interiorS ChiCAgo partners with the strongest design and architect organizations in the city, to

strengthen their specifi c vision and mission statements and

those related to our magazine. American institute of Architects

(AiA), American society of interior designers (Asid) and international interior design

Association (iidA) are just a few of our top interiors organizations

that we support throughout the year with onsite presence,

events, social media, post-event coverage, etc.

modern luxury interiors chicago issue release parties scheduled around the release of the winter, spring, summer and fall issues, Modern luxury interiorS ChiCAgo will celebrate by bringing together the top local designers, end users and industry leaders for an exclusive cocktail reception hosted at one of the magazine’s partnering showrooms and/or client homes. publisher Brooke hubbuch and our editor-in-chief diana Bitting will host the stylish affairs featuring delicious cocktails and hors d’oeuvres, luxe gift bags and a fi rst look at the new issue.

dreamhome at the merChandise mart Modern luxury interiorS ChiCAgo, the offi cial media sponsor, will celebrate the 10th Anniversary of the bi-annual dreamhome in the merchandise mart. the new dreamhome will feature six beautifully adorned rooms designed by top alumni designers and furnished exclusively by design center showrooms. the 2014 designers include Jeannie Balsam, Jessica Lagrange, kara mann, tom stringer, erik kolacz and susan fredman.

diffa/Jenn-air Chef’s table modern Luxury and luxury kitchen design company Jenn-Air team up for the most exclusive and intimate fi ne food and wine event of the year to benefi t diffA and celebrate CS’s annual July restaurant issue. the event takes place on the private vip rooftop of the Whirlpool showroom and features some of the most renowned chefs. With only 150-200 guests in attendance, the event is the summer’s most sought-after ticket, with 100% of the ticket proceeds benefi ting diffA chicago.

designs for dignity (d4d) spirit of design Modern luxury interiorS ChiCAgo is the exclusive print media sponsor of the 2014 spirit of design celebration, the largest annual fundraiser for d4d. the evening celebrates d4d’s design industry volunteers, who, by combining the power of pro bono design, construction talent and donated materials, breathe new life into existing non-profi t spaces giving them the platform from which they can better serve individuals in their focus mission.

expo ChiCago Modern luxury interiorS ChiCAgo is the exclusive local print media sponsor of expo chicago, the annual preeminent art fair and cultural destination in chicago. over 126 international galleries, representing 17 countries and 36 cities, set up shop at navy pier for a weekend complete with tours, discussions and exhibitions for chicago art enthusiasts and collectors.

Chefs night out modern Luxury will team up with a brand new kitchen showroom or venue to celebrate the fourth annual ‘chefs night out’ event. the event will celebrate chicago’s top chefs and restaurateurs, along with wines, beers and spirits all while showcasing the partnering venue space. guests will be treated to culinary treats prepared by top chicago chefs, who will be teamed up with iidA designers to prepare the perfect dish. modern Luxury will call on top editors and local food bloggers to pick their favorite dish and will provide a grand prize to the winning chef and designer team. the chef who takes home the prize will also be invited back the following year to serve as a judge for the annual event.

sofa Modern luxury interiorS ChiCAgo is the exclusive print media sponsor of the annual sculpture objects & functional Art fair in chicago. A gallery-presented, international art exposition dedicated to bringing together worlds of design, decorative and fi ne art. Works by emerging and established artists and designers are available for sale by premier galleries and dealers.

diffa’s dining by design Modern luxury interiorS ChiCAgo is the exclusive media sponsor of diffA’s dining By design 2014, the annual dining gala where chicago’s talented hot list of interior designers and chefs craft signature designs and delicious dishes amongst some of the most amazing tablescapes anyone will ever dine at this century!

design for dignity (d4d) spirit awards Modern luxury interiorS ChiCAgo is the exclusive print media sponsor of the third annual 2014 spirit Awards. the awards ceremony honors members of the design industry who have stood strong for its mission and work in the nonprofi t community. Additionally, service grant Awards will be announced for the upcoming year and those nonprofi t partners that provide transformative design services.

Page 8: aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS CHICAGOmedia.modernluxury.com/mediakits/csinteriorsmediakit.pdf · designs for dignity (d4d) spirit of design Modern luxury interiorS

a d v e r t i s e r s

modern luxury interiors

chicago’sdistinguished

Brand partners

fiandremaxalto

ernestomeda Jesse chicagocasa spazioroche Bobois

Luminaireflorense

manifestothe rug company

Jenn-Airroom & Board

Antoniolupicirca Lighting

exquisite surfacesge monogram

nuhauspoliformminotti

molteni & chydrologysnaidero

WpA chicagokitchenAid

iQ maticsvalcucine

Abttom stringer

maya romanoffcosentino

Lg construction & development

BrizoJessica Lagrange interiors LLc

cantaur interiorsgary Lee partners

the sliding door companycassina

Lalaique interiorsmcduffee design group

home elemento’Brien harris

kaufman segal designdeAurora

mobili möbelthe golden triangle

kWc Buckingham interiors + design

Atelier gary Leemiddlefork development

home carpet onesarah Whit interior design

the Legacy at millennium parkAssured corp

savane propertiessouth Loop Luxury

environsLincoln park 2550

design centerhickman design Associates

tufenkianparis ceramicsAnton ursini

chicago Luxury Bedsstalwart systems, LLcmavrek development

pm & Associatesgeneva sealcoyle & herr

BurdiAireloom

sofA

new metal crafts

emily sachs Wong

the tile gallery

diffA

chicago roof deck + garden

euro furniture

pyar & co.

Luxe home

@properties

pure kitchen catering

nest furniture

Asid

silver cloud galleries

california closets

foursided

entertaining company

samsung

B&B italia

holly hunt

Boffi

the fine Line

Page 9: aLsO FROM THE PUBLIsHERs OF MODERN LUXURY INTERIORS CHICAGOmedia.modernluxury.com/mediakits/csinteriorsmediakit.pdf · designs for dignity (d4d) spirit of design Modern luxury interiorS

t h e m o d e r n l u x u ry

n e t w o r k

national reach,

coMMunity expertise

modern Luxury is the preeminent luxury lifestyle publisher in the us with 45 titles spanning the top markets in America. Whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, modern Luxury excels in capturing the urbane metropolitan lifestyle. modern Luxury

benefits from the management services of cumulus media. As the nation’s second-largest broadcaster, cumulus media operates more than 500 radio stations in 120 us cities, reaching 200 million listeners each week.