alsO FrOM tHe PuBlisHers OF MODERN LUXURY INTERIORS...
Transcript of alsO FrOM tHe PuBlisHers OF MODERN LUXURY INTERIORS...
alsO FrOM tHe PuBlisHers OF MODERN LUXURY INTERIORS SOUTH FLORIDA:miami magaZine | modern lUxUry brideS SoUth florida & the caribbean
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ModerN luxurY iNteriorS South floridA is South florida’s premier upscale home and design publication. design-savvy homeowners and industry insiders alike look to ModerN luxurY iNteriorS for trend forecasts,
chic shopping tips and revealing peeks behind the doors of the most prestigious addresses in the area. as part of the award-winning modern lUxUry network of regional publications, ModerN luxurY iNteriorS
is able to deliver cutting-edge content that consistently engages the cultured reader. and thanks to a renowned team with its pulse on the market, interactive multi-platform brand extensions and unrivaled events,
ModerN luxurY iNteriorS excels in capturing the urbane, metropolitan lifestyle, making it a valuable partner for companies wishing to reach South florida’s most infl uential consumers.
in US international PaSSenger traffic
t h e m a r k e t
SOUTH FLORIDA IS A LeADIng mARkeT FOR
AFFLUence In THe US AnD
InTeRnATIOnALLy
FInAncIAL gATewAy to latin america & the caribbean with more than 27 major national and international
corPorationS with their headqUarterS in miami
HOme TO SOme OF THe mOST SIgnIFIcAnT luxury culinary & cultural events In THe UnITeD STATeS AnD AROUnD THe gLObe
miami Boat Show
SoUrceS: Se fl regional mlS; june 2013 miami dda – Population & demographic Profile; Source September 2013 metro monitor - brookings;
2012 UbS study, ranked by Spending Power; hoovers, june 2013; wealth report 2012; 2012 greater miami convention & Visitors bureau
bolStered by faVorable exchange rateS and ValUe for the money, the miami area iS emerging aS a trUe global city. miami rankS 6th in the moSt important GloBal CitieS. South American respondents voted it second most important after NY.
SoUth florida iS ranked 9th aS a
GloBal hot Spot for qUality of
life and iS one of only 7 marketS in the world to
exPerience doUble digit real eState
growth thiS year.
SoUth florida leadS the national
real eState recoVery, 2nd in the nation,
with the aVerage SaleS Price UP 20%
in miami-dade, 21% in broward
comPared to thiS time laSt year.
t h e m a G a z i n e
modern luxury interiors
south florida DeLIveRS THe
LUxURy LOcAL & vISITOR mARkeT & DeSIgn TRADe LIke nO OTHeR
lUxUry lifeStyle, afflUent inflUencerS, the beSt neighborhoodS.
we reach our print audience with an unmatched blend of direct residential mail, industry direct mail, controlled commercial, newsstand and event distribution from
Palm beach to miami and including naples & fort myers. this happens selectively in only the top neighborhoods and retail zones, and delivers an unparalleled audience of consumers,
design trade, developers and real estate professionals.
we host and support some of the leading home & design consumer
and trade events throughout South florida
we are the magazine of choice for the finest luxury brands and the influencers in our community
and the design community.
we have a higher number of aPP downloadS and more interaction with our apps than any
other local luxury lifestyle magazine. our extensive email database and a thriving social
network of active facebook fans and twitter and inStagram followers further enhance our
digital engagement with readers.
[DIgITAL savvy] C o n t e n t t h at e n G a G e S a f f l u e n t, e d u C at e d C o n S u m e r S
SoUrceS: iPSoS mendelsohn 2012 affluent adults hhi $100k+; 2011 gfk mri MiAMi magazine reader Profile Study
$372,800 aVerage hoUSehold income
hold col l ege degreeS : 70%hold PoSt-grad degreeS: 26%
haVe ViSited or contacted
an adVertiSer74%
w h o i S r e a d i n G m o d e r n l u x u ry
i n t e r i o r s s o u t h f l o r i d a ?
AppeALIng TO THe mOST AcTIve LUxURy cOnSUmeR
the BaSiCSmale/female ..................................................................45%/55%aVerage age .............................................................................39college grad ........................................................................70% home ownerShipown their Primary reSidence .............................................86% own a Secondary reSidence or inVeStment ProPerty ............................................................39%own a Vacation/weekend home or timeShare .........................................................................22%
SpendinG haBitShad remodeling done in PaSt year ..................................48% PUrchaSed home décor/aPPlianceS in PaStyear ............56%
affluenCeaVg. hoUSehold income ............................................$372,800aVg. net worth .........................................................$2,910,200aVg. home ValUe ....................................................... .$2,028,300aVg. inVeStment Portfolio ......................................$1,429,700
takinG aCtionAS A reSult of reAdiNg modern lUxUry interiorSViSited or contacted an adVertiSer .................................74% ViSited an adVertiSer’S webSite ...........................................33%reSearched local real eState .............................................11%
SoUrce: 2011 gfk mri MiAMi magazine reader Profile Study, audience $150k. aam audited.
85%of modern lUxUry readerS Prefer to bUy lUxUry brandS
62%of readerS will USe
a local modern lUxUry PUblication aS a SoUrce for
home deSign ideaS.
r e S u lt S
wHAT OUR ADveRTISeRS ARe SAyIng
AbOUT modern luxury interiors south florida
i think the article [in the
winter iSSUe of ModerN
luxurY iNteriorS South
floridA] iS excellent. the
PhotoS are beaUtifUlly
PreSented. and the text
iS oUtStanding. [editor-
in-chief] drew limSky
iS Very PercePtiVe and
an extremely talented
writer. i’d like to
PUrchaSe a doZen coPieS
when it comeS oUt.
rOBert alDerMan
the industry insights section looks great and the ModerN luxurY iNteriorS South floridA magazine is beautiful!
Kasey Hayes | Piret JOHansOn stuDiO
we just wanted to thank you again for a fantastic evening celebrating the launch of ModerN luxurY iNteriorS South
floridA. congratulations! the magazine has just the right blend of “modern luxury”, eleganceand panache – an invigorating mix that is just what South florida needs! it has been a true pleasure working with the ModerN luxurY iNteriorS South floridA – and we look
forward to a long, prosperous relationship with your publication. welcome home!
Kira KrÜMMKira KrÜMM internatiOnal DesiGn
"design magazine editorial is frequently
overlooked. but yours was refreshing.
it told a story. you took a theme and
wove it into a scenario depicted by the photos. those
who read your copy will be well
rewarded."rOBert l. alDerMan,
attOrney at laW, sunny isles BeacH, Fl
d i S t r i B u t i o n
TARgeTIng THe mOST AFFLUenT
cOnSUmeRS AnD LeADIng
InDUSTRy pROFeSSIOnALS
In SOUTH FLORIDA AnD
InTeRnATIOnALLy
SoUrce: 2011 gfk mri MiAMi magazine reader Profile Study, audience $150k. aam audit applied.
42%tarGeted reSidential & induStry mail
these copies are direct mailed to select lists culled from high-end real estate professionals and developers, top design firms, architectural firms and professional industry members of aia, iida & aSid, as well as design-
conscious consumers and luxury home owners.
40%Controlled CommerCial
direct drops at the dcota, the miramar design center showrooms and throughout the miami design district, major real estate brokerages, model
home/sales centers, design showrooms, galleries and select upscale hotels are among the premier public locations displaying copies, adding
significant breadth to our audience.
10%trade ShowS, eventS & promotionS
our magazines will always be at the most exclusive home design and industry partnership events, as well as major annual events including: art basel miami beach, Sobe food & wine fest and dcota market days.
8%SeleCt newSStand & airportS
with targeted precision, our magazines are out to get the most exposure from domestic airports— including miami international & fort lauderdale—barnes & noble, and boutique newsstand placement throughout florida,
the Southeast United States and select areas of new york. distribution also includes international airports with direct inbound flights arriving to florida
from South america & mexico.
★ diGital diStriBution
tablet devices and smartphones are reinventing how our readers consume content. accordingly, ModerN luxurY iNteriorS South floridA is
available in app and digital formats.
o u r m o d e l
ModerN luxurY iNteriorS’ unique target mail blend allows unparalleled distribution to both consumers and the design
industry. issues are mailed to consumers looking to remodel, redesign or purchase homes, as
well as to trade professionals such as members of aSid, aia, and iida.
50,000circUlation
185,000readerShiP
full-ServiCe CuStom puBliShinG
• custom print and digital ad design services
• custom print and digital advertorial layout design, photography and creation
• Print and digital high impact unit concept and creation
• Photography for special events
diGital advertiSinG
• online advertising on modernlUxUry.com and through custom–designed microsites and videos
• digital editions with interactive links and enhanced advertising options
• email marketing via dedicated emails deployed to our curated consumer and trade list.
• mobile apps with customized in-app interactivity
• Social media campaigns reaching our dedicated facebook fans and twitter followers, as well as instagram
eventS & promotion
• event creation—exclusively tailored events for highly targeted luxury consumers as well as the design trade
• Signature events presented throughout the year, designed to generate sales, build brand awareness and create strategic alliances
among leading upscale brands
• event sponsorships that leverage our high-profi le local and national partnerships. ModerN luxurY iNteriorS offers advertisers
affi liations with complementary organizations and generates additional brand exposure to a broader, more involved audience.
m a r k e t i n G
A 360-DegRee pLATFORm FOR
bRAnDIng ImpAcT
e d i t o r i a l
In-THe-knOw ULTImATe AcceSS
TO A LUxURy LIFeSTyLe
p r o d u C t i o n S C h e d u l e
SprinG 2014 aD clOse: Mar 1 | Materials Due: Mar 1 | On sale: aPr 15
Special Section: insider Profi les
Summer 2014 aD clOse: Jun 1 | Materials Due: Jun 1 | On sale: Jul 15
Special Section: luxury real estate
fall 2014 aD clOse: seP 1 | Materials Due: seP 1 | On sale: Oct 15
Special Section: Art Basel
winter 2015 aD clOse: Dec 1 | Materials Due: Dec 1 | On sale: Jan 15, 2015
Special Section: luxury real estate
e d i t o r i a l p l at f o r m
ModerN luxurY iNteriorS South floridA is South florida’s premier luxury home design magazine focused on the local market. with every article, our discriminating editorial team leads our readers through the best of what the city has to offer. our award-winning content presents compelling local coverage of the fi nest in all things home- and design-related.
in-houSefrom current obsessions and noteworthy books to local intel and personality profi les, in-house gives our readers insight into the latest home trends and the stylemakers behind them.
houSe party discover the boldface names behind the velvet ropes and inside the hottest galas. gain access to South florida’s best and most exclusive design-driven events in these star-studded pages.
interior monoloGue get the unique points of view of the most intriguing personalities on the local design scene—the power players in art, culture, décor and real estate. interior monologue profi les the people everyone is—or will be—talking about.
home & deSiGn featureS• intimate glimpses inside the best homes in South florida and beyond• insights and forecasts from top interior decorators and realtors• field guides to the chicest home shops• the latest design trends, curated by local tastemakers and our editors• road maps to out-of-town design excursions• resource guides to the best showrooms and vendors• coverage of eco-friendly and sustainable trends from the design world
a d v e r t i S e r S
modern luxury interiors
south florida’sDISTIngUISHeD
bRAnD pARTneRS
1 hotels & homes
adriana hoyos
aia miami
alan david design
alno miami
antonini modern living
antonio lupi - miami
armani casa
b. Pila design Studio
baltus collection
boconcept
borges + associates
business improvement district of coral gables
cadillac
chateau beach residences
chateau ocean
clima outdoors
coldwell banker (South florida)
cosentino north america
design district
dcota
decorator’s Plumbing
design miami
downtown doral
eggersmann
farrey’s
florense
inside out
internUm
j. milton & associates
jade Signature
luminaire
miromar design center
mod Shop
nest miami
ornare
Palm beach Show group
Paraiso bay (related)
Piret johanson interiors
Poltrona frau group miami
roche bobois miami
Saccaro
Samsung
Scan design
Shoma homes
Sklar furnishing
trend design build
trois j llc
Valerio art deco
t h e m o d e r n l u x u ry
n e t w o r k
nATIOnAL ReAcH,
cOmmUnITy expeRTISe
modern lUxUry is the preeminent luxury lifestyle publisher in the US with 45 titles spanning the top markets in america. whether it’s a revealing celebrity profile, a special feature on the chicest trends in design, cutting-edge fashion spreads or an in-depth review of city hot spots, modern lUxUry excels in capturing the urbane metropolitan lifestyle. modern lUxUry
benefits from the management services of cumulus media. as the nation’s second-largest broadcaster, cumulus media operates more than 500 radio stations in 120 US cities, reaching 200 million listeners each week.