Intro to Social Media, Social Media Tools, Social Media Campaign
ALO: Social media
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Transcript of ALO: Social media
Social media Cross-functionality of social media tools
Platforms: Facebook, Twitter and YouTube
Integrate marketing channels in custom
tabs: brochure, email and YouTube
What patrons want in social media:
behind the scenes and personality
Platform Facebook
What patrons want in social media:
behind the scenes and personality
Messaging for engagement;
solicit responses
Messaging for engagement
… and follow up and follow through
Social media as customer service:
respond personally and rapidly …
Consistent branding
Integrate marketing channels
Platform YouTube
YouTube in email campaign
YouTube on ALO website
Messaging for engagement
Social media as customer service:
respond personally and rapidly
Consistent branding
Platform Twitter
Questions? Connect with me
twitter.com/mcmvanbree facebook.com/dutchperspective [email protected] mcmvanbree.com