ALLEN’S TOP 5 FOR CHAPTER 16!

“Aaalllllriighhtttt"

Public Relations in Entertainment, Sports, and Tourism

This presentation will include how to promote a personality, an essential

technique to promoting entertainment events, entertainment

firms, sports publicity, and travel promotion!

Image source: http://www.slate.com/blogs/browbeat/2014/03/14/alright_alright_alright_is_not_all_right_how_to_spell_matthew_mcconaughey.html

LETS GET STARTED!

Promoting A Personality

6 Step Process

This basically deals with generating publicity for a high profile individual who is seeking publicity. These type of campaigns should be planned and thought out thoroughly

before action, just like any other PR project in a different industry.

6. Make a pitch to news editors or program directors through telephone calls or emails (these are the most effective) to have interviews scheduled for TV programs or print media. Also include a news angle in your pitch for the interviewer.

1. Interview your celebrity (client) and find out about what they do and learn interesting facts from them. Include these as a news angle for your pitch.2. Make at least a 4 page biography of your client. Place the news angles high in the biography so a producer can find them easily.3. Assemble everything you think the producer will need (photos, videos, background items) into a media kit designed for extensive distribution.4. Figure out what you are trying to publicize. It could be the client or the clients product.5. Determine which audiences will be the most beneficial when reached.

Promoting A PersonalityInterviews in magazines tend to be the most impactful for those

reading a story. Photos and Videos also help with publicity and should always be included in a media kit. Our text also indicates that one of the best ways to gain awareness is for the client to frequently appear

in public places like grand openings, large scale conferences, and charity events. Like every kind of public relation program, you must

measure the success of your attempt at publicity. Photos, twitter mentions, news stories; they are all great ways to determine this.

Image source: http://www.people.com/people/article/0,,20804467,00.html

Here’s Robert Downey Jr. being awesome and inviting a bunch of random kids to watch an iron man marathon for his 49th birthday.

The “Drip-Drip-Drip” Technique for Promoting an Entertainment Event

Primary Goal: To sell Tickets!

The “Drip-Drip-Drip” technique focuses on a steady output of information. Here’s how it works. A PR specialist is assigned to the event, then they produce a series of stories for the publics and the press, and, when media people come to the set of the event, the specialist acts as a host to them. Additionally, TV networks send

information about the event to media critics, popular bloggers, and major cable networks. Overall, it is a continuous release of

information to media and the publics leading up to the actual event.

Popular tactic: Get a celebrity to unveil his or her

star on the Walk of Fame before the big event.

DANGER: over promoting a celebrity can cause audience

expectation to sky rocket, thus making the performance a

disappointment.

Entertainment Firms: What do they consist of?

Movie production PR specialists use market

research, demographics, and psychographics to define their

target audiences

The center of publicity work for theatre is located in New York

City and the center for publicity work for movies is located in Los

Angeles.

For Los Angeles firms, they usually have two kinds of staff; “planters” and “bookers”. Planters give media

stories about their client, and bookers contact talk shows and public places for their client to

appear on or at.

They also have two types of stories they release. One for

general release, the others for a single media outlet.

Entertainment Firms: What are their tactics?

These firms will provide movie tickets (for the movie they are promoting) to radio stations to give away during on air contests. This creates a win win situation for both parties. The station

gains viewers and the firm provides publicity for the movie because the host mentions the movie

multiple times for an extended period.

There are also entertainment firms that are skilled in product placement. They trade “visible placement” in a movie or show for free usage of the product. A

good example that comes to mind is the placement of Hyundai cars in the

Walking Dead series.

Another successful tactic has been providing fast food restaurants with toys related to their clients product. A good example would be the most

recent Mario Kart 8 toys in McDonalds Happy Meals.

Image sources: http://madnewsuk.com/2013/03/28/uk-radio-news-jls-star-marvin-humes-to-host-weekly-friday-night-show-on-capital-fm/, http://www.consumerreports.org/cro/news/2013/11/a-production-hyundai-tucson-for-the-zombie-apocalypse/index.htm, http://www.nintendo.com/whatsnew/detail/X67YNzYvT_NyM_rniYVM4DmQcPBJygc7.

Sports Publicity Basics

Sports public relations is very similar to just about every other kind of public relations. It has the same kind of elements but need to be skilled in areas such as community relations, player relations, and player promotion for example. Theses practitioners also use the same tools of PR from other

industries like media kits, statistics, and interviews. Disseminating this information is the only thing they must do. They also try to stir emotions by

creating enthusiasm, hometown pride, and excitement. If a team is winning, then the PR specialist's job is easy, if they are not winning, the job becomes more difficult and they have to find a way to ease a disgruntled

public. One of the biggest aspects of sports publicity is sponsorship management. This will be explained in the next slide.

Image sources: http://www.cbssports.com/nfl/eye-on-football/24616125/look-nfls-idea-for-lebron-james-johnny-manziel-cleveland-billboard, http://adage.com/article/news/subway-nabbed-michael-phelps-love-mcdonald-s/132788/.

Sports Publicity Basics

Sponsorship management is a very big part of sports publicity. Companies can benefit in sales if they sponsor large scale events such as the Olympic Games or the FIFA World Cup. That is because of the millions of people watching these events thus resulting in millions of

media impressions. Sometimes it depends on who has the most exposure time or space during the event. Sponsorships also are said

to help a company’s stock. There is no direct correlation but it is worth continuing research in this aspect.

Image sources: http://everyguyed.com/seasonal/cocacola-unveils-fifa-world-cup-2014-design/.

The Essentials of Travel Promotion3 Step Process for travel PR:

1. Make the public want to visit a certain location.2. Arranging for the clients to get to their desired location.

3. Make sure the visitors are happy during their stay.

Promoters create special trips to places to identify target audiences. An example could be promoting Italy by highlighting visiting ancient structures such as the Coliseum, discovering family roots, or extravagant beaches. They usually try to appeal to people between the ages of 40 and 60 because of the fact that this age group travels the most. Packaging is also a big part of appealing to target audiences in that they consist of prepaid housing, transportation, and some meals, making the experience easier for the customer.

Crisis management is very important in tourism promotion. Certain crises

can get very complex and lead a company to losing money and

business. For example the text talks about the wreck of the Costa

Concordia off of the island of Giglio. It states that within hours of the sinking, Burson-Marsteller helped disseminate information about how many people

made it out of the boat safely and conveyed that the captain did

everything he could to protect the passengers. They used this to satisfy

concerned publics. However, travel PR firms should make sure that their

practices are safe and provide equal service to everyone, thus making

everyone happy.

RECAP OF ALLEN’S TOP 5!

Image source: http://fox5sandiego.com/2014/05/07/cheers-to-my-first-celebrity-interview/

“Gett’rrr done!”

Information Source: Wilcox, D. L. (2013). Think public relations (2nd ed.). Boston: Pearson.

1. When promoting a celebrity, remember to arrange for them to appear in public places, arrange TV and radio interviews, and provide biographical information of the celebrity to the producer or editor of a media outlet.

2. The “Drip-Drip-Drip” technique for promoting an event consists of starting promotion of an event earlier enough for continuous amounts of information to be released to publics to create awareness.

3. Entertainment firms are everywhere but the biggest are in Los Angeles and New York. They use tactics such as product placement and free movie tickets to disseminate information for their client.

4. Sports publicity is extremely similar to other industries concerning PR, but they must be skilled in areas such community relations and player promotion to make a player or team look good. A key thing to remember is that if a player or team is playing well then a sports PR specialist’s job will be easy. If the player or team is not playing well, then the PR specialist must find a way to satisfy the complaints of the team’s public.

5. When working in travel promotion, remember the process of attracting publics, making arrangements for visitors, and making sure visitors are happy. Also try to appeal to audiences by highlighting aspects of a location that will make publics want to visit that place. Finally, you want to be highly skilled in crises management, in case situations like the Costa Concordia shipwreck happen.