All hands on deck; get ready for the age of hyper connectivity! By: Rob Mettler
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Transcript of All hands on deck; get ready for the age of hyper connectivity! By: Rob Mettler
© PA Knowledge Limited 20141
ALL HANDS ON DECKGet ready for the age of hyper-connectivity!
Rob Mettler, PA Director of Digital Business
@robmettler
8 May 2014
© PA Knowledge Limited 20142
© PA Knowledge Limited 20143
Cisco
We believe that todayonly 1% of what canbe connected in theworld is actuallyconnected
© PA Knowledge Limited 20144
Those hyper connected devices are entering the mainstream…
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© PA Knowledge Limited 20146
Claudie Haigneré physician, academic, first European female astronaut and now aFrench Minister suggested at the Paris 2012 World Digital Summit
…we don't go on theinternet anymore, weare in the internet
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We are entering the age of hyper-connectivity…
Connected generationConnected generation New business modelsNew business modelsConnectivityConnectivity
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Aviva drive – simply a new way to market car insurance or something bigger?
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Drive 200 miles, have your driving assessed, get a discount…
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Extending the proposition… could it be more than just marketing?
Customer service
Had an accident, use yourapp make a claim, track it
Customer acquisition
Drive well and we’ll give you20% off – you don't pay forothers’ bad driving
Customer retention
Retain my current customers,drive well get 20% off yourrenewal
Theft prevention
Don’t park there!
Attractions or discounts
It’s the weekend and raining, avisit to the cinema. Shopping, ifso here are some coupons
Accident prevention
Poor weather, or accidentblack spot alert the driver
The RHS all figments of Rob’s imagination
Don’t know the area
We can help, the sites theratings, the directions
© PA Knowledge Limited 201411
Glass – another new touch-point, ready for content and data (receive and send)
http://www.fastcoexist.com/3019384/futurist-forum/watch-this-video-imagining-a-future-of-surgeons-wearing-google-glass-in-the-o
http://www.businessinsider.com/google-glass-futuristic-use-cases-2013-5?op=1http://www.businessinsider.com/google-glass-will-totally-disrupt-these-tktk-industries-2013-3?op=1
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Micro connected sensors…
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Multiplying touch points
Constant innovation
More data
New competitors
More partners
Greater insight
All of which equals more of everything…
More opportunity
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But challenges lies ahead….
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41. We are able to keep up to date and informed on the latest technicalinnovations/trends
PA Digital Barometer Data based on (270 Respondants)
23%
20%
27%
22%
9%
0%
5%
10%
15%
20%
25%
30%
1 2 3 4 5
Disagree Slightly Disagree Neutral Slightly Agree Agree
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25. Awareness of Mobile
PA Digital Barometer Data based on (270 Respondants)
10%
14% 13%
29%
35%
0%
5%
10%
15%
20%
25%
30%
35%
40%
What is it? (1) 2 I have heard of it (3) 4 I know what it is and how it canhelp my business(5)
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26. Importance for future (Mobile)
PA Digital Barometer Data based on (270 Respondants)
9%
2%
9%
26%
53%
0%
10%
20%
30%
40%
50%
60%
It is not important (1) 2 Not sure (3) 4 Very Important for the future (5)
© PA Knowledge Limited 201418
27. Current use of Mobile
PA Digital Barometer Data based on (270 Respondants)
22%
26% 26%
17%
8%
0%
5%
10%
15%
20%
25%
30%
Not used (1) 2 Currently used by some areas ofthe business (3)
4 Currently used throughout thebusiness (5)
© PA Knowledge Limited 201419
28. Awareness of Embedded Devices
PA Digital Barometer Data based on (270 Respondants)
26%
20%
27%
14%
13%
0%
5%
10%
15%
20%
25%
30%
What is it? (1) 2 I have heard of it (3) 4 I know what it is and how it canhelp my business(5)
© PA Knowledge Limited 201420
29. Importance for future (Embedded Devices)
PA Digital Barometer Data based on (270 Respondants)
21%
9%
22%
27%
21%
0%
5%
10%
15%
20%
25%
30%
It is not important (1) 2 Not sure (3) 4 Very Important for the future (5)
© PA Knowledge Limited 201421
30. Current use of Embedded Devices
PA Digital Barometer Data based on (270 Respondants)
49%
25%
15%
8%
3%
0%
10%
20%
30%
40%
50%
60%
Not used (1) 2 Currently used by some areas ofthe business (3)
4 Currently used throughout thebusiness (5)
© PA Knowledge Limited 201422
If we are entering the age hyper connectivity, how do you survive and thrive?
PeoplePeople BusinessBusinessTechnologyTechnology
© PA Knowledge Limited 201423
Market changes and opportunitiesNew rivals, new markets and new forces
Market changes and opportunitiesNew rivals, new markets and new forces
Re-imagined customer propositions and experienceNew propositions, new experiences and new channel partners
Re-imagined customer propositions and experienceNew propositions, new experiences and new channel partners
outs
ide
New enablersNew processes and controls
New suppliers and partners
New people, structure and skills
New technology and information
New enablersNew processes and controls
New suppliers and partners
New people, structure and skills
New technology and information
Cultural changesNew mindsets
New strategies
New governance
New KPIs
Cultural changesNew mindsets
New strategies
New governance
New KPIs
All require re-configuration of organisation internally to succeed
insi
deSucceeding in the hyper-connected world demands change on the outside & inside
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So how will the age of hyper-connectivity impact your organisation?
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JUST IN CASE SLIDES
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What is digital? Engagement on the outside, culture and enablers on the inside
DigitalCulture
DigitalEngagement
DigitalEnablers
Culture: The way in which a companybehaves, how it is governed and led. How it
manages its strategic development andmeasures its digital success & performance.
Engagement: The experience and opportunitiesthat a company creates using technology to allowits customers, employees, stakeholders andsuppliers to engage and transact on and offline.
Enablers: To deliver the desired experienceand engagement, a company needs a revisedsuite of capabilities spanning people, process,structure & technology.
What is Digital?
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1. Create the case for change New opportunities, competitive threat or solution to regulation
2. Educate in the language of the business Create the evidence base (numbers & customer) – what’s the value, revenue & profit
3. Re-boot the leadership Create digital leadership at the top, is a CDO or a digital NED needed?
4. Look at it holistically across business Mindset, culture and governance bigger barriers than legacy systems
5. It’s a journey, break it down to achievable chunks Identify proof points (e.g. pilots) and focus on them, intercept annual planning
6. Create the A-Team to drive it Drawn across disciplines, with senior sponsorship, consider skunk works activity
7. Continuously refresh Ensure you’ve built in agility and stay on top of trends to ensure you keep on top of the perpetual pace of digital
Seven key things to help organisations reach Destination Digital