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All about ReEngagement

Alexander SHTACHENKO

Product owner @ GamePointAuthor @ Progamedev.net

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AgendaP L A N

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InsideDeep knowledges

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ROIHow to calculate the payback

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How to get startedSummary

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ReActivationHow does it work?

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ReEngagement / ReActivation / ReMarketing / ReTargeting

a marketing method to re-engage with existing app users across paid and owned channels to drive engagement.

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Paid Social Media

Facebook

Twitter

Paid Media

Programmatic DSP

Networks

CRM

Emailing

Push Notification

FB Messenger

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Retention

LTV

Volume

Strategy

I II III

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PRICES Reactivation it's cheap.

CREATIVESPersonalization and deep targeting.

Giftlinks.

TARGETINGKPI: LTV, ROI, Retention, Virality

ACTIVITIESYou know your player, he's very easy to attract.

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Who to address?Targeting

Active Payers>

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Active Non-Payers

Non-Active Payers

Non-Active Non-Payers

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User Acquisition

LTV

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User Acquisition

ReActivation

LTV

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LTV ReActivation

User Acquisition

ReActivation

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NetworksVolume, Price, Optimization

AudienceKPI based, Targeting

CreativesBehaviour, Segmentations

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ReportR E C O M M E N D A T I O N

The State of App Retargeting

by Appsflyer

https://www.appsflyer.com/state-of-app-retargeting-2020/

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Discuss?Alex Shtachenko

progamedev.net alexander.shtachenko @AlexShta