Alison Gow – Engaging through innovation
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Transcript of Alison Gow – Engaging through innovation
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Engaging through innovation
Digital Innovations Team, TMR
Trinity Mirror plc
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Live and interactive
● Live video - Hangouts on Air ● Live streaming ● Live webcams ● Interactive panoramas: like this and this ● Interactive images like this ● Interactive/animated maps
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Telling stories in new ways, on new platforms
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Immersive storytelling
Longform ≠ ALL THE WORDS 02
Increasing engagement and dwell time
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Conversations with postboxes
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Ask a postbox for the latest news...
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Wearables and tangibles
Opportunities for storytelling in unexpected places
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● Google Glass: Giving a the audience a journalist POV
● Interactive print: Paper printed with conductive ink to layer multimedia content on print
● Liver Bird ‘Internet of Things’ - connecting an object to live data to tell stories
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Sport engagement
● Breaking news and transfer blogs, especially for the Championship ● News games, data tools, immersive storytelling
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Visual storytelling
Interactive 360 video, Augmented Reality, Gigapixel pictures
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Trends and explorations for the next 6 months
• Shallow AND Immersive reads: Serving content to meet audience behaviour/device use • Interactivity: Images, virtual reality, data visualisation • Live and ‘as live’ content • Silent video: Text over images/animation - recognition of the damage autoplay does • Computer science in newsrooms - we will need to understand what changes are in the algorithms
and the implications/data exchange: No longer enough to accept ‘the algorithm has changed’ • Personalised/intimate journalism/commercial: Continued rise of messenger apps and peer-
recommended newsSkills
• Social media - Social search, Verification, Conversation and familiarity with tone • Multimedia• Data• SEO/search• Coding - enough to wrangle widgets or articulate a requirement
Commercial/editorial intersection • Native, Video, Social media• Push• Bundling (linked to Native)
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THANK YOU
Questions?
Alison GowDigital Innovation Editor TMR
@alisongow