Alicia Dunams www.BestellerinaWeekend.com

BestselleBestsellerr

In a Weekend

my name is Alicia Dunams bestselling author and coach

“I’ve created a 5 step process that shows business owners how to go from idea to author in 4 hours or less so that they can establish credibility, get more exposure, attract more clients, and make more money.”

Getting to Know Me... Over the last three years I've helped more than

40 business owners, just like you, go from idea to

author in record time.

By applying the strategies that I teach my

clients to get media coverage, attract business

opportunities, and grow their existing

businesses, on average, they experience as

much as a 23% increase within the first 6

months in completing their book.

BestsellerBestsellerIn a Weekend

This workshop is created to help busy business owners leverage their specified knowledge and demonstrated expertise by writing a book quickly.

You’re in the right place if… You’re tired of thinking about writing

(or finishing) a book and are ready to

actually do it You’re ready to package your

knowledge and profit from your

expertise You want to expand your business

offerings into multiple streams of

income

This Weekend You’ll Discover, How to

WRITE

PUBLISHMARKET

PROMOTE

MAKE MONEYYour book …using my

5-part signature process

Why Write a

Book?

WHY ARE YOU HERE?• Establish Credibility • Secure Paid Speaking• Attract More Clients/Grow Database• Gain Expert Status in your

industry/niche-• Generate Publicity/Exposure• Create Multiple Streams of Income • Create a product - “Back of the Room”• Scale your Business

How to package your knowledge

and profit from your

expertise…

Regular BUSINESS OWNERS…

The formula…Normal Business Owners + Writing

a Book=

•Industry Expert•Thought Leader•Business Expert•Celebrity•Social Influencer

Business Celebrities… orRegular Business Owners

who wrote a book

Who are you and WHY should I believe what you

say?

IntroductionsEXERCISE

Hello, my name is ___________________.I help _________________ be/do/have_________________ and ________________.

Let’s Write Your BioSAMPLES

Sample Bios

Marriage and Relationship therapist, Dr. Shane Perrault is a psychologist with over 17 years of experience in his field. He currently blogs for Psychology Today Magazine and BlackandMarriedwithKids.com, and appears as a marriage expert in "You Saved Me," the new film documentary about black marriages.  A highly sought after speaker, Dr. Shane spoke at the 2009 Congressional Black Caucus during Congresswoman Norton's Forum, "Single Women, Unmarried Men: What has Happened to Marriage in the Black Community." He has been featured on radio, TV and print media, including Essence Magazine, The Washington Times, The Washington Post, and Black Voices. To find out more, visit http://www.AfricanAmericanMarriageCounseling.com.

Sample Bios

Licensed acupuncturist, herbalist, and professor of Chinese medicine, Jasmine

Rose Oberste co-founded the non-profit project Chinese Herb Garden, which

promotes the sustainable use of Asian medicinal flora and is sponsored by

the Trust for Conservation Innovation. Her writings and photography of

medicinal herbs have appeared in HerbalGram, Qi Journal and the California

Journal of Oriental Medicine. Visit www.jasminerose.com for more information.

Sample Bios

Sample Bios

Licensed clinical psychologist and certified childhood trauma specialist, Dr.

Regalena ‘Reggie’ Melrose is the author of the ground-breaking books, You

Can Heal Your Child (Bush Street Press, 2009) and Why Students

Underachieve: What Parents and Educators Can Do about It (Rowman &

Littlefield, 2006). Reggie is an international speaker and California State

University professor. She maintains a successful private practice as a trauma

healing specialist for children, adolescents, and adults. For more information,

visit www.DrMelrose.com.

Sample Bios

60 Second Questions

EXERCISE

5 accomplishments you’ve reached in your business, industry, or area of expertise.

60 Second Questions

EXERCISE

What gives you the authority to write a book?

60 Second Questions

EXERCISE

How can your book add value to your specific industry or business?

“I turn business owners into bestselling authors using my 5 step proven process.”

Bestseller In A Weekend 5 Part Signature ProcessWRITE - 5 Steps to Go From Idea to Author in 4 Hours or Less

PUBLISH - Explore the 5 Paths to Printing and Publishing Your Book

MARKET - 4 Surefire Ways to Sell Your Book Plus, One That Will Make You a Bonifide Bestseller

PROMOTE - 5 Ways to Leverage your book Build your Brand

MAKE MONEY - 10 Ways to Make Money with your Book

5 Steps to Go From Idea to Author in 4 Hours or

Less

1.What is your book topic?

• Identify the topic of your book

• Define what your book is about

• What concept do you want to communicate?

• What message do you want to share?

Bestseller Outline

60 Second Questions

EXERCISE

Based on your expertise, 5 biggest

accomplishments, and the value you would add

to your industry, what will the topic of your book

be?

60 Second Questions

EXERCISE

If you were in front of an audience of 100 of your ideal clients, what one idea would you present?

60 Second Questions

EXERCISE

Identify your ideal clients. Who will read your book?

60 Second Questions

EXERCISE

What’s ONE concept do you want to communicate? What ONE message do you want to share?

3. Define 4 – 8 core concepts to support your book topic

60 Second Questions

EXERCISE

What are your core values, beliefs, or arguments that you want to share regarding this topic? Give four – eight concepts.

60 Second Questions

EXERCISE

What 4 concepts will your book teach?

Prepare your top 20 QUESTIONS

60 Minute Questions

EXERCISE

Come up with 20 QUESTIONS for EACH CORE CONCEPT. (80 Questions+)

4. Answer, Expand and Clarify your Questions

You will be interviewed about the 20 questions you createdWhen answering these questions, please:

• Cite case studies• Provide examples• Share success stories• Make sound arguments

5. Transcribe

• Turn your words into writing

• Your audio interview will be transcribed into working document • You have 120 minutes to complete your audio

2 hours of Audio = 20,000 words

= 100 page 5.5 x 8.5 book

Bestseller in a Weekend

6. Instructions to upload

MP3

 Download YouSendIt or Box.net. UPLOAD and SAVE MP3 to laptop.

Name the MP3 with the following naming convention LASTNAME_BIAW_4911

Email MP3 file to "Lenna K. Millar" lennakay@xtra.co.nz and CC

Alicia@aliciadunams.com at via Box.net or YouSendIt. (there may be a

nominal sending charge depending on file size)

Email MP3 by 4:30pm PST on 6/4/2011. *

Social Media Exercise

List one “aha” moment or thing you learned today.

#BSIAW, @AliciaDunams: Twitter

Alicia DunamsAlicia Dunams – Getting You

Published

Homework Assignment

Brainstorm 3-5 Working Book Titles

Alicia Dunams | www.BestsellerinAWeekend.com

BestselleBestsellerr

In a Weekend

Alicia Dunams | www.BestsellerinAWeekend.com

BestselleBestsellerr

In a WeekendDay 2

Day 1 Recap• Developed your business elevator pitch

• Crafted your “back of the book bio” to boost your credibility instantly

• Defined your Bestseller Outline, AKA. TOC

• Wrote your book using my prooven 5-step signature process

①Book Topic

②Core Concepts

③“20 Questions”

④Interview and Answer

⑤Transcribe = 20K, 100 page book

How to Create a High-Impact Book

Cover 1.Your photograph on the front or back cover.2.An endorsement on the front or back cover. 3.The features and benefits from your book. What takeaways will your readers receive from your book?4.Your Website.5.Your name must always be on the front and back cover of your book.6.The back cover of your book should include a short bio of the author.7. The ISBN/Barcode should be included on the back cover. 8.If you’re promoting a free offer, and you should be, someone should be able to see that offer immediately. 9.Last, but definitely not least, your book cover should include your book’s title and subtitle.

How to title your book

TITLE = NOUNSUBTITLE = VERB___________ TEACHES THE/HOW _____________

Three Cups of Tea:

TITLE = NOUNSUBTITLE = VERB

THREE CUPS OF TEA TEACHES ONE MAN’S MISSION TO PROMOTE PEACE –

ONE SCHOOL AT A TIME.

One Man’s Mission to Promote Peace . . . One School at a Time

Elevator Pitch >> Book Cover

Three Cups of Tea teaches One Man’s Mission to Promote Peace - One School at a Time.

What do you think of this title?

“ADHD: NOT ALL IT'S CRACKED DOWN TO BE”REPLACING ADHD MYTHS WITH PROVEN METHODS TO INCREASE YOUR EARNING POTENTIAL

Title = FocusSubtitle = Unlocking the Secret

Entrepreneurial Powers of ADHD

FOCUS TEACHES HOW TO UNLOCK THE 5 SECRET ENTREPRENEURIAL POWERS OF ADHD.

Your Book’s TitleExercise

TITLE____________ = NOUNSUBTITLE _________ = VERB

60 Second Questions

EXERCISE

The Book’s Elevator Pitch:

_________________

teaches the/how _________________

EXERCISE

My name is _________________I’m the bestselling author of __________________, whichteaches the/how ______________________.

How to Create Book Cover… fast and

cheap 1.Yourself. Design in MS-Word or

PowerPoint using stock images2.Outsource. Search for designers

on eLance, guru, fivver, 99Design3.Software. Use software like

BookCoverPro.com.

- Explore the 5 Paths to Publishing

1. Traditional.

2. Vanity. ie. Morgan James and Wiley. You pay to publish.

3. Independent. Bush Street Press.

4. Self-publishing. Lulu, iUniverse, Balboa, OR•Create your own publishing company

5. Alternative publishing. Don’t publish.

5 Paths to Publishing

How to get your book up Kindle

tonight

1. Go home and edit your book.

2. Create a cover using MS-

Word/PPT.

3. Watch this video:

How to Publish on Kindle

4. Upload on Kindle

- 4 Ways to Sell Your Book, Plus One That Will

Make You a Bonafide Bestseller

1. Friends & Family

2. Platform

3. Traditional marketing

4. Word of Mouth

5. Bestseller Status System (a.k.a Firestarter)

5 Bestseller Strategies

Friends and Family

The average self-published author sells 50 books

The larger your platform the more books you sell. Platform includes your celebrity, your community,

your audience

Platform

How Books Sell

Book Marketing Is a Wheel with Spokes

PR-TV, Radio, Magazine, Newspaper

Social Networking – Facebook, Twitter, etc.

Internet Marketing – Partnerships, Email, Blogging Ezine Articles

GrassRoots- Networking, Viral Marketing, Word of Mouth

Guerilla/Shocking Marketing tactics – You Tube

80% of books sell by word of

mouth marketing

Bestseller Status System, aka “Firestarter”Targeting 500K-1 million people in one day to

sell thousands of books

Brand AwarenessMarketing ToolPR/ExposureCredibility Enhancer/Thought LeaderOnline Presence/Social Media

10 Ways to Make Money with your Book

1. Professional Speaker - speakers bureau, Hired to speak.

2. Live Event and Workshop Facilitator turn book into live event or work

3. Coaching and Consulting

4. Continuing Education Units/Training – Certified

5. Information Marketing/Joint Venture - eBook and eCourse

6. Product Placements

7. Corporate Sponsorships/Private Label -

8. Foreign Rights

9. Bulk Sales

10. Paid Personality

BESTSELLER PROFIT PYRAMID

Time =1 to 1

Intensive =1 to few

Product = 1 to hundreds

Book = 1 to thousands

Group =1 to many

Alicia Dunams | www.AliciaDunams.com

BestselleBestsellerr

In a Weekend