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Alibaba (2) 1
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Transcript of Alibaba (2) 1
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COMPETING INCHINA AND ITS BEYOND
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Alibaba group was founded by Jack Ma in 1999. Launched chinas first commercial website.
Mission:- To help small & medium enterprises.
Started with 2 websites www.alibaba.com &
www.china.alibaba.com
Focused on various business models:- B2B, B2C, C2C.
Alibaba went for IPO in October 2007.
Alibaba ranked 8th in world for e-commerce services in 2008.
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Raised money from Venture Capitalist. Platform for trade B2B.
2 Lac member at the end of year.
Attracted other companies into e-commerce.
Stood hard in dotcom bubble.
OBJECTIVES:-
Gather work force.
Build customer Base
Establish Brand name
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Leadership.
Free service.
Simplicity of website
Infancy.Limited focus area
Emerging e-commerce.
Increasing broadband usage
New entrants.
Limited usage of credit cards.
Trust factors.
Consumer psyche.
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1999 to dotcom bubble
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Raised money from venture capitalist.
Goldman Sachs, Fidelity investments, Investor AB, Templeton Dragon Fundinc. and Transpac industrial holdings limited- raised US $5 million.
Platform for the trade- B2B.
2 lac members signed up with alibaba.com till the end of the year.
Attracted other companies into e-commerce as the growth prospects seemedto be vey high.
Stood hard in dotcom bubble.
Sustain for 102 years.
Gather work force.
Build customer base through aggressive promotion and efficient services.
Establish brand name.
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Customization.
Segmentation and targeting.
Delivering highest value to the customers.
Free services.
Alibaba China was launched in 1999 was a website in chinese language
serving domestic B2B trade in china. Alibaba international was an english website which connected Chinese
SMEs.
It had around 2.5 million users present in around 200 countries in 2007.
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Service design.
Buyers and sellers- focused on SMEs. Suppliers were allowed to list their products and buyers could post their
request on the board.
The buyers also had the facility to chat online with the supplier if he was
online.
Venture capitalist. Softbank corporation- US$ 20 million and at that time softbank was the
largest investor in internet business.
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Autocratic leadership.
Corporate culture.
Appointment of Goldman Sachs chairman- Peter Sutherland.
Appointment of Softbank CEO- Masayoshi Son.
They were made the members ofalibabas board of advisors.
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David wei- CEO of Alibaba.com. An influential leader.
Was foreseeing.
Forecasted the growth in internet business.
We cannot create beautiful
power points,but we know
how to listen to our customers.
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2000 to 2003
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Dotcom Crash
Advertising Revenue
Bankruptcy
Mergers
Early 2001 Alibaba offered Alibabies
Late 2001 created a Community China Suppliers
Set a Trustpass Membership.
Withstand Dotcom Burst Consolidate Firms Position
Image Building
Retain Employees
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Back to China- Concentrated on China
Back to Central(i.e. Shanghai)
& Back to Coast- Concentrated on coastal areas, the richest region in China. Offered customized online marketing place for its members called Alibabies.
Taobao was launched in May 2003 in competition to eBay EachNet and becameChinas most popular C2C trading site.
Introduced Alipay which was an escrow-based payment solution which was allowedcustomer to safely and quickely send and receive money online.
Allowed buyers to call sellers before buying a product.
Selling of Advertising Space
Selling statistics & reports on various sellers.
Charging of Membership.US$ 3000 per year which gradually increased to US$ 8000
per year.
Retention of Employees in tough Times
Appointment of GEs CEO
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Conservative Motivating
Down to Earth.
Lets make one Dollar Profit for the whole year. We Spend US$ 5 Million,
We shouldmake at least one back.
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2003 to 2007
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Entry into C2C and B2C
Winning over eBay
Yahoo! china Acquisition
Expansion within China
Global Presence
Better Revenue Model
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Convincing SMEs about the safety of online transactions with Alibabassystem by emphasizing on Alibabas partnership with a leading bank in
China.
Alibaba formulated three strategies to deal with dotcom crash : Back to
China Back to Central Back to Coast
Taobao was launched to compete with eBay.
Launched AliPayan online payment system.
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Part of HKSE composite Index
Ali-ADvance Bidding Site
Use of 3G Networks
Advisory Services
Marketing Solutions
Organizational Development
New Competitors
Youa Baidus C 2 C website
Kaixin001 Social Networking Site
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Free Membership : They were offered basic services free of cost.
Trust Pass membership : It was a paid service where the member had to
pay US$299 and would be verified by a third Party credit reporting agency.
Gold Supplier: This was primarily for export oriented suppliers . The
suppliers were classified into 27 industries which enabled the buyers to
locate the companies easily.
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Vision for the future as per Jack Ma-My vision is to build e-commerceecosystem that allows consumers and businesses to do all aspects ofbusiness online.
Development of New Browser
Added Features
Built-in Yahoo! China Search Engine
Local Language
Light, Hence Faster
Revenue Model Pop-Up Ad Blocks
Aggressive Promotion
Targeting College and Young Working Class
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Baidustrong domestic player
Free services provided by Baidu and Google
Conversion of free model to paid model
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Diversification
Financial StructureUnderstanding of Local
Markets
Brand ambiguity
Yahoo! ChinaUnder Positioning
Dilution of Management
IPO
Untapped Market
Segment
Google and Baidu
New Entrants
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THANK YOU
PRESENTED BY:ADITYA SETH
ABHISHEK ANAND
ANKIT AGGRAWAL
ADITI CHAUDHARY