Alan Bradley in Russia - bukowskiagency.com · campaign (SMM marketing) 3. Adv. Campaign on the...
Transcript of Alan Bradley in Russia - bukowskiagency.com · campaign (SMM marketing) 3. Adv. Campaign on the...
Alan Bradley in Russia
AST 2013: DISTRIBUTION MAP
Moscow: 38% Saint-Petersburg: 8% Russian regions: 44% CIS countries (Belarus, Ukraine, Kazakhstan): 10%
AST 2013: DISTRIBUTION CHANNELS
Book chains and central book shops
Internet sellers Non-specialized retail and supermarkets
Brief information
Flavia de Luce series in Russia: • 5 bestsellers published in Russia
• Special edition: two books in one
• 95 thousand copies sold since 2010
1. The Sweetness at the Bottom of the Pie
2. The Weed That Strings the Hangman’s Bag
3. A Red Herring Without Mustard
4. I Am Half Sick of Shadows
5. Speaking From Among the Bones
New book release The Dead In Their Vaulted Arches
May-June, 2014
Internet-PR:
May:
New landing. Flavia in Russia:
• Internet fan-site
• Internet bookshop
March/Aprill Competition in Social networks: «Best Russian translation of the new book title» First prize: •name of the author among translators of «The Dead In Their Vaulted Arches» •All books of Flavia series • Greeting card with the autograph of Alan Bradley.
Backlist promotion:
May:
Reissue
Flavia de Luce series in new design:
• Same girl figures
• New colors of book covers
• Minimalistic design
Communication platform
Advertisement Trade-marketing
Internet PR
Marketing-mix for 2014
1. Adv pages in teenage magazines
2. Adv banners in the internet magazines
1. Special project with the biggest internet seller Ozon.ru :
- presale, - advertising banners 2. Social media
campaign (SMM marketing)
3. Adv. Campaign on the websites of Russian booksellers labirint.ru, read.ru
1. Project reviews 2. Interview with the
author
1. Project presentation to AST trading partners
2. Priority placement in book stores
3. Banners in book-shops windows
4. POSM for bookstores: posters, shelftalkers, wobblers