AL Services Corporate Brouchure

SOCIAL MEDIA & CONTENT SERVICES

JUST STORY

We see a story

And all that we see iseverywhere

s e r v i c e sLFrom Branding, the journey, to ‘Bonding’, the destination

TM

From Branding (the Journey) to Bonding (the destination)

FROM THE CHIEF INSPIRATIONAL STORYTELLER’S DESK

Though stories have always been used by ad agencies to build brands of products and companies,

most of us have never realized it. Now storytelling is being used by masses to build personal and

business brands on social and other online media. Welcome to the world of storytelling.

WHY STORYTELLINGBusiness is all about building relationships and by staying back in the memory, stories help in con-

necting people and strengthening relationships. Storytelling is the middle path and balances the

self-interest with the audience/social interest.

Storytelling is no less than the "Brahmastra" in terms of its power to inspire action, connect emo-

tionally and build reputation.

WHY DIGITAL STORYTELLING?Storytelling is about connecting with people and helping people to see, what you see. The good

news is that "Digital and Social Media" have democratized storytelling. Now you don’t need to be

a Milkha Singh (to have a film made on you) or you don’t need to be a Mahatma Gandhi or Barack

Obama (for someone to write your biography). Thanks to digital and social media, everyone can

share their story with the world at nominal costs.

In simple words, digital storytelling is telling your story on digital platforms in words, pictures,

sounds or a mix of any of these.

From Branding (the Journey) to Bonding (the destination) s e r v i c e sL TM

WHY INSPIRATIONAL STORYTELLING?Fundamentally what inspires us is success, passion, victory against odds, helping an underdog

and other positive personality traits which are not common in our society. I always tell my

audience, “When you share inspiring success stories, you get a great brand as a gift from the

Universe.” You must have genuine intent to inspire your audience and the reputation follows like

a shadow.

A FINAL WORDOur team fell in love with storytelling as we realized the immense power of stories to inspire

people, energize action, connect emotionally, build reputation and entertain us at the same time.

Happy Narrating

DR AMIT NAGPALChief Inspirational Storyteller


"You inspire someone,

Someone inspires you.

You bring out the best in someone,

Someone brings out the best in you.

What else is life for?"

FROM BRANDING TO BONDING-THE ALS STORY

THE BEGINNINGSALS began as a social media marketing firm in 2011. The focus area was online branding and story-

telling was our preferred tool for branding, be it personal branding or business branding.

Yet we never knew our stories would make people laugh and cry. And one fine day we began to

realize the immense power of stories to inspire people, energize action, connect emotionally,

build reputation and entertain us at the same time. In simple words, we never knew that we will

fall in love with storytelling.

Stories are full of depth and meaning. Story delivers information, connects people on an emo-

tional level and builds community. We love storytelling because storytelling integrates:

• Self interest with others interest

• Education with entertainment

• Emotions with logic

• Electronic, print and other mass media (Transmedia storytelling)

• Young generation with the old (Transgenerational)

• Online with offline brand

• Social media with mass media

• Personal with business brand

And most important of all, stories humanize our mechanical world.



FROM BRANDING TO BONDINGUnconsciously we had begun to develop deeper connection with our customers through our

stories. We realized that due to social media, too many people had started building their brands

but were actually irritating their audience rather than building reputation. So you must be won-

dering what actually builds our brand? Here are the answers we have discovered:

• What rather builds a brand is mindful content, passionate engagement and soulful

collaboration.

• What builds a brand is perception enhancement over a period of time, sharing our

achievements as inspiring stories.

• What builds a brand is our actions and consolidating our successes at one place.

THE JOURNEY CONTINUES And we decided to do the hand-holding of our clients from ‘Branding’ (the journey) to ‘Bonding’

(the destination).

And we have been bonding with our clients and helping them bond with their clients happily

thereafter.

s e r v i c e sL TM

Every life has a story.

Every story must bebrought to life...

OUR SERVICES

ALS offers learning and content services in all areas of brand storytelling including training, con-

sulting, coaching, content marketing and related services. We also offer content develop-

ment/ghost writing of books and e-books.

We inspire our customers to share their success stories with the world and also provide content

creation and promotion services.

STORYTELLING PACKAGESWelcome to the world of digital and transmedia storytelling. Make huge savings on money, by

going for our package deals. We offer several digital storytelling packages, in which we create a

story for multiple platforms including blog story, PPT story, visual story, video story and so on. We

can also create a customize package to match your exact needs.

Communicate the same message across multiple platforms and build your credibility by consis-

tent branding.

SOCIAL MEDIA BRANDING(Content Creation + Social Media Management)

Give it. Shut it. Forget it. Outsource your social media branding needs to us and leave it to us to

nurture and build your brand. We will create content and your social media profiles and post

exciting content with consistent frequency and timings.

We create content in the story format or with story touch and also manage your social media sites

including LinkedIn, Twitter, Facebook, Google +, Blog and Pinterest.



CASE STUDY STORYTELLINGWe can help you create case study stories of your clients. The case study is the best way to

demonstrate your expertise and explain your business process in B2B markets. Visuals and info-

graphics can also be added to the case study to increase its appeal.

The customer testimonials are incorporated in the case study itself, making it all the more

powerful tool.

ANIMATED VIDEO STORYTELLINGVideos are the most powerful branding tool because of their audio visual impact. SMEs can also

make simple and basic videos to convey their message.

Simple videos can be made by mixing images and video clips, along with background music. Some

products like adventure tourism, where movement/action has to be shown as part of the story,

the video becomes necessary.

Let’s co-create an inspiring touching story.

MARKETING COLLATERALSWe can also help you create and design your brochures, newsletters, mailers, catalogues and so

on with a story touch. Creating top of the mind awareness is the main objective of marketing and

branding activities and nothing does it better than story.

s e r v i c e sL TM


ABOUT ME/ ABOUT US WEBSITE STORYStories are like an omnipotent medicine. They inspire action, connect emotionally and build repu-

tation. And as one of the leading voices of business storytelling says, “Storytelling reveals

meaning beyond self-congratulations.” In your personal or organizational story, we add energy

and inspiration.

Stories also provide inspiration through role models to people and organisations, which are facing

similar challenges though it can be in different industries, cultures and contexts. Stories touch

hearts and therefore naturally go viral very often.

Story has to be authentic though. What comes straight from the heart often touches the hearts.

So are you ready to co-create your story with us, and rule the hearts of your customers and audi-

ences?

s e r v i c e sL TM

LINKEDIN PROFILE/COMPANY PAGE STORYOne of the most boring tasks in the world is to read the Linkedin profiles of your connections (or

LinkedIn company pages). They are full of jargon and overloaded with information, lengthy rec-

ommendations & everything else that can bore you to death. Even the summary of many a profile

has the potential to give you a headache.

To ensure that your Linkedin profile tells a captivating story, the following points need to be kept

in mind:

• The Headline

• Profile Summary

• Show your Human side

• Add loads of Energy

• Add Playfulness, if possible

• Integrate the Story of your Organisation

• Be You

• The Emotional Connect of story

BLOG (TEXT) STORIESBe it customer testimonials/case studies, interesting anecdotes or company events, they all have

potential to be converted into interesting business stories. They may be used for a variety of

purposes by an organisation.


Even business stories can be made inspirational. For example, how you helped a client solve a dif-

ficult problem can be presented in a way that it is inspiring for other prospective clients. The

achievements of the client have to be interwoven in the story in such a way, that it becomes part

of the story’s natural flow.

Blogs also provide a good opportunity to integrate or embed pictures, presentation and video as

part of the story. Words have to be sculpted well so that the story is precise and still retains all the

crucial information. A great story retains the attention of the reader till the end and stays in the

mind for a long time to come.

We at ALS believe in putting ourselves in the client’s story and then co-crate a lasting story which

touches hearts and lives.

PPT / VISUAL STORYTELLINGA picture says a thousand words and few words are added to the picture, it tells a touching story.

Online media is moving more and more towards visual and audio-visual. Some products and

services like interiors, architecture services etc are visual by nature and need a visual medium in

any case.

We live in an age, where attention span has been subtracted (or reduced) from our lives, yet para-

doxically it is called ADD (Attention Deficit Disorder). A PowerPoint presentation is a powerful tool

in our times to be minimalist with words and yet leave a powerful impression. There has to be

Power in the Point (s) and nothing makes your message as powerful as story does.


PPT presentations in a story format, are also powerful tool for telling your individual or organiza-

tional success story. If a picture says a thousand words, a story surely touches a thousand hearts.

Background music can also be added to PPTs, to make them more appealing.

QUOTABLE QUOTESWriting Quotable Quotes for CEOs, CXOs and Entrepreneurs

You know you have arrived, when your signature becomes an autograph and your words become

quotable quotes. Mass media or social, we all love to hear quotable quotes and we tend to

remember them often.

The phrase itself says ‘quotable’ and we quote them in relevant speeches and discussions online

and offline. Human brain has a preference for interesting and catchy stuff and our memory has a

bias towards anything which we find interesting or worth remembering and using.

Let’s make you quotable, and make sure you look arrived.

E-BOOKS (WITH A STORY TOUCH)Everything (data or information) cannot be converted into story, yet everything can be given a

story touch to make a piece of information memorable.

An e-book is a powerful concept for sharing knowledge on a specialized subject and as a launch

pad for an upcoming author before you launch a hard copy book. The cost is low and the reach

can be immense with many sites available to upload free / paid e-books.


An e-book can be very helpful in brand building of individuals as well as organisations. You are

also free to include promotional material such as advertisements for your own products and

services. An e-book is also a powerful tool for thought leaders, change makers and innovators.

The idea can be presented in a story format and circulated to the target audience.

We at ALS give your e-book the story’s magical touch.

INFOGRAPHIC STORYTELLINGInfographics have become very popular online because of their power to present information in

a visual and appealing way. They help to visualize relationships and statistics simply and easily.

The flow or sequence is also easily represented, in case a process has to be shown. The informa-

tion is presented in a very structured manner and can also be used to describe the range of your

goods and services.

Infographics are not only catchy for the eye, but also fit into the visual human brain better. They

can also be added to press releases to attract media attention.

Creating great infographics requires a strong visual sense as well as intellectual capacity. And we

at ALS surely have it.

INDIVIDUAL SERVICESFor detailed information regarding our individual / one to one services like coaching, visit our

other website www.dramitnagpal.com



+91 9810 337 995 l www.alservices.in l [email protected]

MAY YOU GET MEGA SUCCESS VIA SOCIAL MEDIA AND MAY WE GET THE OPPORTUNITY TO HOLD YOUR

HAND ON THE WAY!

s e r v i c e sL TM

AL Services Corporate Brouchure

Documents

Transcript of AL Services Corporate Brouchure