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AL RUSKIN S CASE

BY- ABHISHEK SONI ANKIT DALAL ATUL KUMAR MISHRAHARSHIT BHATIASAURABH KUMAR

VINEET GIJRE

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Background of the cas eThe case is from the point of view of Al Ruskin, who¶s

nature appears to be highly emotional and sensitive.

A graduate from HBS, Al Ruskin is working as an analyst inmarket research division in Amalgamated Industries.

He prepares reports which are used for strategic decisionsby the higher management.

Ruskin is discontented about the setup of the organization.

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P roblem with the supervisors.

According to Ruskin, the senior management does not recognizeshis effort and hardwork.

Every job is handled as a crisis. Too much fault findings into thework done.

The subordinates just try to impress their seniors and don¶t lookinto the actual matter or work.

Ruskin doesn¶t feel tied to the organisation.

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Struc tur e of the Dep ar tme n t

(a) Organization included:

ViceP

residentManager - Market Research Divisionwhich had 30 people

Two Assistant Managers Four Section Heads

One Clerical group

(b) Ruskin works in one of the sections as an analyst.

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Dyna m ics of Amalga m ate d Indus t rie s

Lack of innovation and creativity.

There is duplication of effort, right from top to bottom of the organisation.

Lack of effective communication and no delegation.

Unhealthy competition and egoistic needs of manager.

No trust or participation among work groups.

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A Beh avioura l Pe rspe ct ive

The organization uses an engineering approach in the sense that ittreats its employees only as a resource.

P oor performance

Taking into consideration the ³HUMAN´ aspect .

Growth from within.

Lack of Motivation

Job Challenge

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Alte rna t ive 1He could adapt to the working style of the organisation.

Accept the reality of the organisation.

Assume the organisational values and culture.

Accept the slow-moving mediocrity of a large bureaucracy.

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Alte rna t ive 2He should leave the organisation and look for other opportunities.

The growth in the organisation is very much restricted for Al Ruskin. Nochallenging opportunities as per his expectations and needs.

Ruskin does not have the tolerance or temperament for this type of organisation.

He is lost and isolated in a bureaucracy, where the speed of movement is

slow.No rewards and recognition for the work done.

He is fortunate in that with a Business School degree he has an ease of job mobility.

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THANK YO