Aki AKITANI Deputy Secretary General
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Aki AKITANI Deputy Secretary General
Review of Current Economic Trends in Breeding & Racing
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Contents
• Review of Current Economic Trends
• How the industry is coping with severe business environment
• How to utilize new communication methods
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50000
60000
70000
80000
90000
100000
110000
120000
130000
2004 2005 2006 2007 2008 2009
Number of Foals (2004-2009)
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Europe ( in Euro) 2008 2009 09/08(%)Acclamation 30,000 20,000 66.7%Anabaa 27,000 30,000 111.1%Authorized 28,500 25,000 87.7%Azamour 25,000 15,000 60.0%Barathea 25,000 15,000 60.0%Cape Cross 50,000 35,000 70.0%Dalakhani 40,000 50,000 125.0%Dansili 85,700 74,300 86.7%Dubawi 40,000 17,100 42.8%Dylan Thomas 50,000 35,000 70.0%Excellent Art 25,000 17,500 70.0%Holy Roman
Emperor 35,000 25,000 71.4%
Hurricane Run 30,000 20,000 66.7%Invincible Spirit 75,000 50,000 66.7%Lawman 25,000 20,000 80.0%Manduro 40,000 22,900 57.3%Oasis Dream 34,300 34,300 100.0%Oratorio 25,000 17,500 70.0%Peintre Celebre 25,000 20,000 80.0%Pivotal 97,100 74,300 76.5%Rock Of Gibraltar 35,000 27,500 78.6%Selkirk 40,000 28,600 71.5%Teofilo 40,000 25,000 62.5%Average 40,330 30,391 75.4%
*convert Sterling Pounds into Euro
North America (in $US) 2008 2009 09/08(%)
A P Indy 300,000 250,000 83.3%Awesome Again 150,000 125,000 83.3%Bernardini 100,000 75,000 75.0%Distorted Humor 300,000 150,000 50.0%Dynaformer 150,000 150,000 100.0%El Prado 75,000 75,000 100.0%Elusive Quality 75,000 75,000 100.0%Empire Maker 100,000 75,000 75.0%Forestry 100,000 40,000 40.0%Ghostzapper 150,000 125,000 83.3%Giant's Causeway 125,000 125,000 100.0%Gone West 85,000 85,000 100.0%Johannesburg 65,000 35,000 53.8%Kingmambo 250,000 250,000 100.0%Mineshaft 75,000 30,000 40.0%More Then Ready 60,000 45,000 75.0%Mr Greeley 125,000 75,000 60.0%Pulpit 80,000 80,000 100.0%Rahy 60,000 50,000 83.3%Smart Strike 150,000 125,000 83.3%Street Cry 100,000 150,000 150.0%Street Sense 75,000 60,000 80.0%Unbridled's Song 150,000 112,500 75.0%Average 126,087 102,717 81.5%
Europe 75.4%
North America 81.5%
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Sales figures at major auctions (2005-2009)
40%
60%
80%
100%
120%
140%
160%
2006 2007 2008 2009 year
percentage
Australia (Magic Million)Yearling select J une
France (Arqana)Yearling sales August
Ireland (Goffs)Annual Aggregate
J apan (Select Sale)Foals + Yearlings
New Zealand (Bloodstock)yearling sales
South Africa (National)yearling sales
UK (Tattersalls)Annual Aggregate
US (Keeneland)Annual Aggregate
France
S AfricaNZ
UK
J apan
USAustralia
Ireland
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World Total Betting Turnover (2009)
200885.2 Billion Euros
200984.2 Billion Euros
(1.2% decline)
Japan 5.5%US 9.8%France 0.4%Australia 12.8%Hong Kong 9.8%Korea 9.2%
Ireland 15.8%
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World Economic Outlook 2010 (IMF)
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Sales Figures at Major Auctions (2005-2010)
40.0%
60.0%
80.0%
100.0%
120.0%
140.0%
160.0%
180.0%
200.0%
2006 2007 2008 2009 2010
Australia (Magic Million)Yearling select J une
France (Arqana)Yearling sales August
Ireland (Goffs)Annual Aggregate
J apan (Select Sale)Foals + Yearlings
New Zealand (Bloodstock)yearling sales
South Africa (National)yearling sales
UK (Tattersalls)Annual Aggregate
US (Keeneland)Annual Aggregate
Australia
New ZealandSouth Africa
UKJ apan
France
US
Ireland
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World WageringFirst Half of 2010
France (PMU) + 0.6 %Hong Kong (*Jan-Jul) +14.1 %Italy (AAMS) - 13.3 %Japan (JRA) - 5.0 %Korea + 6.7 %Singapore - 7.0 %Sweden (ATG) + 3.1 %
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Coping with Economic Downturn
Cutting Cost&
Increase IncomeRecipe for Disaster
Dwelling on the past success&
Doing Nothing
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Rebate Scheme(Hong Kong Jockey Club)
Losing bet exceed HK$10.000
Rebate: 10% of losing bet
Target: core customers
Pareto Principle (80-20 rules)
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Lower Take-Out Rate(PMU)
Take-out rate of Win & Place bet (April 2007)18.5% 15%
Monthly total betting increase Jun 18.9%Jul 22.1%Aug 10.7%Sep 15.5%Oct 11.9%
Nov 11.2% (Nov: Win & Place +29.2%)
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Deep Impact
Number of Attendance2005 Apr Satsuki Sho (GI) 85.146 (+ 6.2%) May Japan Derby(GI) 140.143 (+14.8%) Oct Kikuka Sho (GI) 136.701 (+82.0%) Dec Arima Kinen (GI) 162.409 (+29.6%)
2006 Apr Emperor’s Cup (GI) 93.944 (+ 6.2%) Jun Takarazuka Kinen(GI) 80.382 (+21.9%) Nov Japan Cup (GI) 120.182 (+25.7%) Dec Arima Kinen (GI) 117.251 (-27.8%)
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Coping with Economic Downturn
Cutting Cost&
Increase IncomeIncrease IncomeInnovation (think out of the Box)
Taking necessary risks&
Back to Basics
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Racing For Change (BHA)
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How to target the new customers on internet (by Mr. John Della Volpe)
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How to social-network
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Essence of Social Network
‘Social networks can never be a cure-it-all.
Social media networks, Apple iPhone
and other trends are useful
when we have the right products to sell’
(Singapore Turf Club)
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Twitter I followed
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New definition of ‘Crisis’Crisis (by Oxford Dictionary)
‘A time of intense difficulty or danger’
危 機Ki Ki
危 crisis or danger 機 opportunity
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Aki AKITANI Deputy Secretary General
Review of Current Economic Trends in Breeding & Racing