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A
Project Report of SIP
On
“Shopping Experience of Customer-
reference to Pune City.”
Submitted in partial fulfillment of
Bachelor of Business Administration toPune University, PUNE
Submitted By
Akanksha SinghBBA
Specialiation! "ar#etin$
Under t%e supervision of
r.A!hilasha SharmaSubmitted &%rou$%!'
Bala"i College of Arts# Commerce and Science
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EC$A%A&'()
I A#an#s%a Sin$% %ere by declare t%at project Entitled (Shopping Experience of
Customer-%eference to Pune City” is t%e outcome of my researc% )or#*
No part of t%is researc% %as been submitted earlier to any institution or University for t%
a)ard of any ot%er +e$ree+iploma*
&%e sources of material, data used in t%is study %ave been ac#nolo)le$ed*
+ate! ' A#an#s%a Sin$%
-Student.
Place! ' Pune
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AC*)(+$E,EE)&
I )is% to e/press my $ratitude to "r*Rajnis% #aus%al for providin$ all t%
facilities re0uired completin$ t%e project and providin$ me an opportunity carry out m
Interns%ip project as a partial fulfillment for t%e B*B*A*de$ree*
I initially t%an# my researc% $uide +r*Ab%ilas%a s%arma project %ead for %er untirin
devotion, noble $uidance, valuable su$$estions and above all continuous encoura$emen
)%ic% %as played an important role in t%e completion of t%is researc%*
Place!'Pune A#an#s%a sin$%
-Student.
+ate! '
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CE%&''CA&E
I %ereby certified t%at t%is project )or# entitled (Shopping Experience
Customer-%eference to Pune City” submitted by A#an#s%a Sin$% to Pune university, Pun
for t%e a)ard of de$ree in (Bac%elor of Business Administration1 -BBA. in t%e faculty o
"ar#etin$, is ori$inal researc% )or# carried out under my sufficiently %i$% standard
)arrant its submission to t%e University for t%e a)ard of said de$ree*
No part of t%is researc% %as been submitted earlier to any institution or University for t%
a)ard of any ot%er +e$ree+iploma*
&%e assistance and t%e %elp rendered to t%e researc%ers durin$ t%e course of %is investi$atio
in t%e form of basic source materials and information %ave been duly ac#no)led$ed*
Principal +r*Ab%ilas%a S%arm
Pune
+ate!
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CONTENTS
No Chapter Page no.
1 Executive Summery
2 Company Profile
3 SWOT naly!i!
" Pro#uct profile
$ The Other %ar&et player!
' (e!earch metho#ology
) *ata naly!i!
+ Conclu!ion
, -iliography
1/0ue!tionnaire
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Chapter /
X CUTIV SUMMARYX CUTIV SUMMARY
E0EC1&'2E S1A%3
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&%e Indian consumer durables industry %as )itnessed a considerable c%an$e in t%e pacouple of years* 2%an$in$ lifestyle, %i$%er disposable income coupled )it% $reat
affordability and a sur$e in advertisin$ %as been instrumental in brin$in$ about a sea c%an$
in t%e consumer be%avior pattern*
&%is industry consists of durable $oods used for domestic purposes suc% as television
)as%in$ mac%ines, refri$erators, micro)ave ovens, mobile p%ones etc* &%e $ro)t% in t%
consumer durables sector %as been driven primarily by factors suc% as t%e boom in t%e re
estate 3 %ousin$ industry, %i$%er disposable income, emer$ence of t%e retail industry in bi$ )ay coupled )it% risin$ affluence levels of a considerable section of t%e population*
As per a survey conducted by 4I22I on t%e Indian consumer durables industry, a s%ift
consumer preferences to)ards %i$%er'end, tec%nolo$ically advanced branded products %
been 0uite discernable*
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(B4EC&'2ES ( &5E S&136
+ifferent 2ompaniesbrands are available in t%e consumer durable mar#et to customers li#
Sony, Samsun$, 56, P%ilips, Panasonic etc* Sony is t%e leadin$ brand name in t%e consum
durable mar#et*
&%e final decision of transaction is totally depend on t%e consumer, consumer may %av
different perception for %is satisfaction for particular brand and company %as to fulf
consumer7s re0uirement* 8ence t%e concerned project is underta#en!'
• &o analye t%e customer7s re0uirement*
• &o study t%e 2ompetitor7s service attitude of staff member to customers*
• &o find out t%e stren$t% and )ea#ness of competitors*
•
&o provide t%e better services 3 try to built t%e credibility in t%e consumer*
• &o #no) t%e opinion 3 su$$estions of customers*
')1S&%3 C$ASS''CA&'()
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&%e consumer durables industry can be broadly classified as consumer electronics an
consumer appliances* &%e consumer appliances cate$ory can be furt%er se$mented as )%i
$oods and bro)n $oods*
9it% a presence spannin$ :; countries, Sony %as not only touc%ed t%e lives of millions b
also %as made a difference in t%eir lifestyles* <isit Sony across t%e )orld and discover %o)
name, synonymous )it% tec%nolo$y, %as $iven a totally ne) dimension to entertainment*
&%rou$%out t%e )orld today, Sony stands for innovation, state of t%e art tec%nolo$y an
superior 0uality* 5eadin$ into its ne/t fifty years, Sony7s vision is to offer people e/citin
ne) products and ne) lifestyles and remains committed to t%e c%allen$e of creatin$ an
realiin$ t%ese dreams*
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Chapter 7
COMPANY PROFIL
C(PA)3 P%('$E
In a burnt'out department store in &o#yo in =>?;, just after 9orld 9ar II, "asaru Ibu#a an
A#io "orita, runnin$ a company t%en #no)n as &o#yo &sus%in @o$yo -&o#y
&elecommunications En$ineerin$., attempted to produce a simple electric rice coo#er* It d
not )or# too )ell, but it #ic#ed'off t%eir desire to produce products for everyday life*
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In =>, t%e company name )as c%an$ed to Sony 2orporation and since t%e
Sony %as become one of t%e most reco$nised brand names in t%e %istory of t%e moder
)orld* 4rom t%e outset, Ibu#a and "orita strove to develop e/citin$ products to fulfi
people dreams* 4rom its first transistor radio in =>, to t%e &rinitron, 9al#man, Betacam
8andycam, t%e 2ompact +isc and t%e floppy disc *Sony %as continually made t%in$s bette
smaller and more innovative t%an ever t%ou$%t possible*
Sony 2orporation no) spans a ran$e of industries includin$ audio visual electronic
information tec%nolo$y, broadcast, telecommunications, entertainment, satellite broadcastin
and even insurance and finance*
&%rou$%out t%e )orld today, Sony stands for innovation, state of t%e art tec%nolo$y an
superior 0uality* 5eadin$ into its ne/t fifty years, Sony7s vision is to offer people e/citin
ne) products and ne) lifestyles and remains committed to t%e c%allen$e of creatin$ an
realiin$ t%ese dreams*
Sony in 'ndia
Sony is not ne) to India* 9%et%er it )as t%e television, or t%e )al#man, a Sony al)ays
remained a must in t%e )is% list of any Indian, returnin$ %ome from abroad &%is love for t%
brand culminated in a ne) relations%ip )%en inspired by a reform friendly Indian business
environment, Sony 2orporation decided to set up a =CCD subsidiary called Sony India on
=;t% anuary =>>*
C(PA)3 'SS'()
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Sony India focused to)ards ma#in$ a difference in t%e lifestyles in t%e Indian mar#et and
open up ne) vistas of entertainment in t%e country*
Sony India remains committed to)ards offerin$ ne) a$e tec%nolo$y and di$ital concepts
)%ile )or#in$ %and in %and )it% t%e Indian industry to produce and sell e/cellence* &%eirconsistent commitment to)ards service %as brou$%t t%e company 0uite closer to t%e Indian
customer*
Chapter8
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PRODUCT PROFILE
P%(1C& P%('$E
Basic Consumer ura!les6
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Flaunt your Cyber-shot"a#e %eads turn )it% t%e smart Sony 2yber's%ot* 9it% c%ic colours to c%oose from, t%is
trendy camera lets you capture your special moments in style*
Experience the Real Entertainment
4eel true picture, pure sound 3 smoot% action )it% Sony BRA<IA 52+ &<*
Dress up with VAIO CS <AIO 2S is an e/traordinary blend of ele$ance, fun and
%i$% performance )it% its irrestible colour ran$e and mystic features*
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Chapter 9
TH OTH R MARK T
PLAY RS
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C(PE&'&(%:S P%('$E
&%e @orean company Samsun$ %as $ro)n to become one t%e )orld7s leadin$ electron
companies, specialiin$ in di$ital appliances and media, semiconductors, memory an
system inte$ration* &oday Samsun$7s innovative 3 top 0uality products 3 processes a)orld reco$nied*
&%e di$ital a$e %as brou$%t revolutionary c%an$e F and opportunity F to $lobal business, an
Samsun$ %as responded )it% advanced tec%nolo$y, competitive products, and constant
innovation*
Samsun$, see every c%allen$e as an opportunity and believe t%at it is perfectly positioned a
one of t%e )orldGs reco$nied leaders in t%e di$ital tec%nolo$y industry*
Its commitment to bein$ t%e )orldGs best %as )on t%e No*= $lobal mar#et s%are for =:
products, includin$ semiconductors, &4&'52+s, monitors and 2+"A mobile p%ones*
5oo#in$ for)ard, and ma#in$ %istoric advances in researc% and development of its overall
semiconductor line, includin$ flas% memory and non'memory, custom semiconductors,
+RA" and SRA", as )ell as producin$ best'in'class 52+s, mobile p%ones, di$ital
appliances, and more*
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&%e %istory of 56 Electronics %as al)ays been surrounded by t%e companyGs desire to crea
a %appier, better life*
56 Electronics )as establis%ed in => and %as since led t%e )ay into t%e advanced di$it
era t%an#s to t%e tec%nolo$ical e/pertise ac0uired by manufacturin$ many %ome applianc
suc% as radios and &<s*
56 Electronics %as unveiled many ne) products, applied ne) tec%nolo$ies in t%e form
mobile devices and di$ital &<s in t%e H=st century and continues to reinforce its status as
$lobal*
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P%(1C& P%('$E
P%(1C& P%('$E
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REFRIGERAOR
* Side by Side Refrigerator* Frost Free Refrigerator* Direct Cool Refrigerator
!AS"I#G $AC"I#E
* Dish Washer * Steam Washer Dryer* Washer Dryer* Front Load Washing Machine* Top Load Washing Machine* Semi Automatic Washing Machine
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$ICRO!AVE OVE#
* Solar Dom Microwae* Conection Microwae* !rill Microwae
* Solo Microwae
E%EVISIO#
* 52+ &<* Plasma &<* Ultra Slim &<* 4lat &<
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5ome theatre
CO$&'ER &ROD'CS
* "oteboo# $C* Des#top $C* Monitor* %ptical Storage Deices* $ro&ector
(B'$E P5()E
* 'M())* Coo#ie* Secret* 'C**)* Dynamite* All Rounder
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E%EVISIO#
. LCD T+
. $lasma T+
. ,ltra Slim T+
. Flat T+
Home theatre
CO$&'ER &ROD'CS
. "oteboo# $C
. Des#top $C
. Monitor
. %ptical Storage Deices
. $ro&ector
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$O(I%E &"O#E
. 'M())
. Coo#ie
. Secret
. 'C**)
. +iewty
. Dynamite
. All Rounder
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C5AP&E% ;
R S ARCH
M THODOLOGY
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%ESEA%C5 E&5(($(,3
E')'&'() ( %ESEA%C56-
Researc% is defined as t%e creation of ne) #no)led$e andor t%e use of e/istin$ #no)led$
in a ne) and creative )ay so as to $enerate ne) concepts, met%odolo$ies an
understandin$s* &%is could include synt%esis and analysis of previous researc% to t%e e/ten
t%at it leads to ne) and creative outcomes*
A broad definition of research is given by Martyn Shuttle worth - "In the broadesense of the word, the definition of research includes any gathering of datinformation and facts for the advancement of knowledge.Another definition of research is given by Creswell who states - "esearch is !rocess of ste!s used to collect and analye information to increase o
understanding of a to!ic or issue". It consists of three ste!s# $ose a %uestion, colledata to answer the %uestion, and !resent an answer to the %uestion.
OBJECTIVE OF RESEARCH:-&here are various ob'ectives of research, they are follows#- &o gain familiarity with a !henomenon or to achieve new insights into it.- &o show accurately the characteristics of a !articular individual, situation.- &o determine the fre%uency with which something occurs or associated.
- &o test a hy!othesis of a casual relationshi! between variables.
RESEARCH PROCESS:-
-=. +efinin$ t%e problem and t%e researc% Objective! &%e researc% objective states )%
information is needed to solve t%e t%e problem* &%e objective of t%e researc% )as derives t%
comparison bet)een <R5 3ot%er retailers*
-H.+evelopin$ t%e Researc% Plan! Once t%e problem is identified, t%e ne/t step is to prepa
a plan for $ettin$ t%e information needed for t%e researc%* &%e present study adopted t%
e/ploratory approac% )%erein t%ere )as a need to $at%er lar$e amount of information befo
ma#in$ a conclusion*
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-:. 2ollection and sources of data! "ar#et researc% re0uires t)o #inds of data, i*e*, Primar
+ata and Secondary data* +ata $at%erin$ involved t%e uses of bot% primary and seconda
data t%ou$% t%ere )as in e/tensive uses of primary data*
9ell structured 0uestionnaire )as prepared for customers* &%ere )ere personal intervie
surveys mostly by cold callin$ -door to door. surveys* &%e 0uestioners contained bot% ope
ended and close' ended 0uestions* 8ere, open' ended 0uestions )ere more useful as it )a
and e/ploratory researc% t%at )as conducted )%erein t%e main objective )as to $et an
inside into %o) people t%in# rat%er t%an measurin$ %o) many people t%in# in a particul
)ay* Secondary data )as collected from various journals, boo#s and )ebsites*
-?. Analye t%e collected information! t%is involved convertin$ ro) data into usef
information* It involved tabulation of data and usin$ statically measures on t%em f
developin$ fre0uency distribution and calculatin$ t%e avera$e and dispersions*
-. Report researc% findin$s! t%is p%ase mar#eted t%e culmination of mar#etin$ researceffort* &%is report )it% t%e researc% findin$ is a formal )ritten document* &%e researc
findin$ and personal e/perience use to propose t%e recommendations to develop t%e servic
of <R5*
B. +ata 2ollection "et%ods!
All data sources available to t%e researc%er can be classified as eit%er
$rimary
Secondary
Primary data can be collected t%rou$%
Survey
()!erimentation
*bservation
+ocus grou! interview and
$ro'ect techni%ue
Secondary data can be collected t%rou$%!
Com!any literature,
Annual e!ort,
Sales e!ort,
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ournals,
egal documents and
overnment aettes.
%ESEA%C5 E&5(($(,3 A(P&E (% S&13
R" adopted for t%e study )as convenient samplin$* Researc% desi$n refers to plan,
structure and strate$y on )%ic% t%e researc%er %as to )or#* In ot%er )ords )e can say t%at a
researc% desi$n is a blue print of a researc%* It lays do)n t%e met%ods and procedures for
collation of re0uisite information and its measurement and analysis )it% a vie) to arrivin$
certain meanin$ful conclusions at t%e end of proposed study*
ata Collection
&%e project consisted of analysis of performance of t%e several consumer durable brands* I
t%is particular project fundamental researc% )as also carried out )%ic% attempted to e/plo
#no)led$e t%rou$% met%ods li#e personal interaction )it% t%e customers* &%e re0uire
information for t%e project )as $at%ered t%rou$% t%e follo)in$ )ays!'
Primary ata6-
&%e information provided by t%e customer 3 staff members*
&%rou$% t%e personal interaction )it% t%e %elp of 0uestionnaire*
Secondary ata6-
9ebsites of consumer durable brands* 5i#e Sony, Samsun$, 56 etc*
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$''&A&()S ( &5E S&13
=. &ime constraint serves as t%e main limitation for t%e study* As t%e projestudy is vast nature and customer %as less time to $ive ans)er*
H. 5an$ua$e barrier is also a bi$ limitation for customer as )ell as intervie)er
:. Study is area specific*
/01 is using its own trans!ortation system from 2ead office level 3ne
4elhi0, so the mall was unable to !rovide data regarding the distribution of th
com!any.
50As only selected +MC $roducts are !urchased at local level so there ar
limited distributors.
607o !articular de!artment at the mall level to !rovide !ro!er informatio
regarding distribution.
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804ata collection is limited due to close-ended %uestionnaire.
90 As 2ead office is situated at $une, so information is collected from loc
distributors only.
Chapter <
DATA ANALYSIS
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Based on the data collected from the different respondents the collected data =as
analy>ed and =as expressed !y means of graphical interpretation.
Shop =ise 'nter?ie= of Customer
No* 5ocation +uration Ac%ievement
-No* of intervie).
C= P%oeni/ mar#et city
mall
C===:to
=;===:
:H
CH 2roma
-Aund%.
====: to
H?===:
;C
C: 56
s%o)room-#ore$aon
par#.
H===: to
C====:
?
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C? Samsun$
s%o)room-#alyani
na$ar.
C==H=: to
C:=H=:
HC
&he sur?ey =as conducted =ithin the city of pune =here the city geography =as
defined through the gi?en graph*
0
10
20
30
40
50
60
PHOENIX MALL(SONY) 32 not alloted not alloted not alloted
CROMA(AUNDH) 60 60 4 not alloted
L! "#o$%oo&(') 4 not alloted not alloted 20
Sa&"n* ('al+an,na*a%) 20
0-..to.6-.. .-..to24-.. 2/-..to30-.. 0.-.2to03-.2
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1SP:S ( &5%EE A4(% B%A)S
Name ofcompany
ocation i!e oo# oo# oo#
Service attitu#e Excellent verage Poor
Pricing i!e -e!t Poor oo#
Profe!!ionali!m Excellent oo# verage0uality i!e Excellent oo# Excellent
Pro#uctavailaility -e!t -e!t -e!t
4nformation!upport -e!t verage Poor
5nole#ge of a!taff -e!t verage oo#
Staff availaility oo# oo# oo#
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C(PA%A&'2E S&13 ( &5E @ B%A)S
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A&A ')&%EPE&A&'() ( &5%EE
A4(% B%A)S
/
1//
2//
3//
"//
$//
'//
)//
+//
Sony Sam!ung
-ran# e6uity.
5nole#ge of !taff
4nfo. Supporti!e
Pro#uct avaliility
Profe!!ionali!m
0uality i!e
Price i!e
ocation i!e
Service attitu#e
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)ame of
Company
S()3 $, Samsung
Service Attitude 6ood E/cellent A<ERA6E E2E55EN&
Pricin$ 9ise BES&
E2E55EN&
BES& 6OO+
5ocation 9ise EE2E55EN& E2E55EN& POOR
Professionalism BES& 6OO+ 6OO+
Juality 9ise 6OO+ 6OO+ E2E55EN&
Product
availability
A<ERA6E A<ERA6E BES&
Information BE5O9
A<ERA6E
BES& POOR
Support
@no)led$e of aStaff
6OO+ E2E55EN&
BE5O9
A<ERA6E
ata 'nterpretation
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+ata )as tabulated manually and )as also analyed manually* E/cel )as used to ma#
$rap%s %ad pie c%arts*
"ain tec%ni0ue used )ere!
"odal value )as used to analye t%e 0uestions, )%ic% %as H or more c%oices as t%e
ans)ers* Simple avera$e )ere used to $et ans)er to 0uestions
• ;CD of males are interested in respondin$ about sony and only ?CD of females
are interested in sony*
• &%e sony brand KD of people prefer after t%at Samsun$, 56 and ot%ers are ta#e
place*
• "ost of t%e people buy sony product from s%o)room and after t%at from
electronic retail or malls*
• 52+5E+ are t%e major sale product of sony*
• Sony mobiles are mostly preferd by a$e $roup of H=':C more t%an :KD of t%is a$
use sony mobiles*
• Sony products are very easily available in t%e mar#et*
• "ainly post $raduates 0ualified people a)are about product t%an $raduates and
8i$%er secondary students *
• :CD business class people prefer sony products*
&%e follo)in$ are some t%e data!
• Gender wise classification of resondents
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Gender
-=.4emale ?CD
-H."ale ;CD
• Classification of a!e wise awareness of Tec"nolo!#
A!e wise awareness of Tec"nolo!#
-=. =';C '=;D
-H. ;=3 above' D
-:.H=':C ':KD
-?.?='C 'H=D
-.:='?C 'H=D
• Classification of respondent:s of ualification
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$ of resondant%s &'alification
3:0:;< =elow ->?
-H.=CLH 'D
-:.6raduate' HD
-?.Post 6raduate ';D
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M Classification of respondent:s on the !asis of occupation
$ of resondent%s on t"e (asis of occ'ation
-=.A$riculture '=CD
-H.5abour ';D
-:.Business' :CD
-?.Private ob' H;D
-.6ovt*ob' HD
M Classification of respondent:s on the !asis of income le?el
$ of resondent%s on t"e (asis of inco)e
-=.C,CCC3 above 'HCD
-H.Belo) =,CCC 'KD
-:.=,CCC'HC,CCC'=CD
-?.=,CCC' =D
-.:C,CCC'C,CCC 'HD
-;.HC,CCC':C,CCC ':CD
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• *')(er of resondent+s act'al 'ser of rod'ct or not
D ES NO
>CD
CD
KCD
;CD
CD
?CD
:CD
HCD
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=CD
• *')(er of resondent+s w"o 'se different of rod'ct of Son#
D of different use of Sony Product
-=.8andicam' =:D
-H.PSHPS: 'D
-:.52+5E+' H=D
-?.5aptop '=D
-.8ome &%eater' =:D
-;.+vd Player 'D
-K.2amera' =>D
• ,ode of Pa#)ent
-=."ater 2ard =D
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-H. 2redit' =D
-:.2%e0ue' D
-?.2as% 'K>D
• Classification of n')(er of c'sto)er )ain! satisfied
$ of )ain! of c'sto)er Satisfied
-=.Juality'?D
-H.2ustomer Service' D
-:.Brand'?D
• *')(er of c"oice c"an!e d'e to increase .'alit#
$ of resondent%sC"an!e c"oise d'e to /ecrease rice
-=.es ':D
-H.No' ;D
• *')(er of c"oice c"an!e d'e to red'ction Price
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$ of resondent%s C"an!e c"oice d'e to /ecrease rice
3:0 @es- 5?
-H. No ';D
• Classification accordin! to infl'ence sales erson c"oice
$ of infl'ence sales erson c"oice
-=. No' H;D
-H. es' K?D
• Classification n')(er of resondent+s co)arison wit" ot"er
(rand
$ of c'sto)er w"o co)ared wit" ot"er (rand *o
-=.NO'H;D
-H. es 'K?D
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• Classification of co)ared wit" ot"er (rand
CO,PARISO*
-=. Onida '=CD
-H.<ideocon '=CD
-:.Ot%er ':D
-?.56 ':CD
-. Panasonic' HHD
-;.Samsun$ 'HD
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Chapter @
SWOT ANALYSIS
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S+(& A)A$3S'S ( S()3 AS PE% ')&E%2'E+
STRENGTH :
Sony %as build up a $ood brand ima$e 3 customer loyalty by %is service 3 0uality*
Same price in all over in India is also a $reat attraction for customer*
Service )ise Sony is t%e best amon$ all %is competitors, s%ops ambience, environme
and location is very convenient*
&o provide better service Sony conducts t%e Service camp 3 &rainin$ and #eep i
employee update*
WEAKNESS:
As Sony is a costly brand and t%is %i$% price factor is not affordable to Indian customer*
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OPPORTUNITY:
Sony is leadin$ brand in consumer durable mar#et because of its better service and
0uality*
It %as a professionalism, $ood service attitude and #no)led$eable staff and employee*
Because of #een foresi$%tedness of future demand and customer perception, Sony can
beat all t%e competitors*
THREATS:
&%ere are some major brands li#e Samsun$, 56 )%ic% are providin$ t%e $ood 0uality
products at affordable price #eepin$ in vie) t%e Indian consumer and t%is factor is raisin$t%e competitors*
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Chapter
CONCLUSION
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C()C$1S'()
Accordin$ to researc% of :C days in Sony India ltd, it reveals t%at Sony is real as )e
as a $reat leader in electronic and consumer durable*
Sony is masters in Bravia 52+ &< 2yber s%ot camera, and vaio noteboo#s*
Sony %as credibility in t%ese products*
Sony as a brand is so popular in ric% class people t%ey t%in# it is not%in$ but a status
symbol*
Sony is facin$ tou$% competition )it% Samsun$ 3 56 because of reasonable price 3
0uality*
But )%en considered service attitude, one pricin$ policy, promotion policy, 0uality o
a product, professional appearance 3 #no)led$e of staff re$ardin$ product features
and function, Sony is far a%ead from Samsun$ 3 56*
Sony plays a vital role in consumer durable mar#et*
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Chapter
BIBLIOGRAPHY
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B'B$'(,%AP53
(E7E(ENCE -OO5S
=.&%e boo# “BUSINESS &8E SON 9A ” is )ritten by S8U S8IN 5U8.
H*&%e boo# “&8E SON <ISION” by NI2@ 5ONS in year =>>>*
:*&%e boo# (sony1is )ritten by O8N NA&8AN
?* &%e boo# (apanese distribution c%annel1is )ritten by &A@ES8I @I@U28I
* &%e boo# (Plun#ette media and entertainment industry1 is publis%ed on t%e year
* HCC;,HCC>3HC==*
;* &%e boo# “Revolutionaries at sony”is )ritten by REII ASA@URA*
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+EBS'&ES
:.www)wi*epe+ia)com
7Dwww),rl)or
@Dwww)in+iaretailin)com
8D www)rai)net.in
9D +++.P$1)*E&&%ESEAC5.C(.')
;D +++.S()3.C(.')
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Chapter./
QU STIONNAIR
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Name!* * Profession
A$e!
2ontact No! No!**
Address!* *
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Qip 2ode*
J=! 9%o most prefer Sony Product
a. "ale
b. 4emale
JH! 8o) many members in 4amily
a. :
b. :to
c. toK
d. Above K
J:! &ec%nical A)areness*
a. es
b. No
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J?! Income of customermont%
a. =,CCC
b. =,CCC'HC,CCC
c. HC,CCC':C,CCC
d. :C,CCC'C,CCC
e. TC,CCC !
J! Are you actual user of Sony Product
a. es
b. No
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J;! )%ic% Sony Product first time you use
a. 52+5E+
b. 8ome &%eater
c. 2amera
d. 8andicam
e. 5aptop
f. +<+ Player
$. PSPPSHPS:
JK! "ode of payment
a. 2as%
b. 2%e0ue
c. 2redit
d. "aster card
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J! 9%at is ma#in$ customer satisfied of Sony Product
a. Juality
b. 2ustomer Service
c. Brand
J>! Influence sales person or not
a. es
b. No
J=C! Are you compared Sony Brand )it% ot%er Brand !
a. es
b. No
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J==! ou are compared Sony Brand ! )it%**
a. 56
b. Samsun$
c. Panasonic
d. Onida
e. Ot%er
J=H AN SU66ES&IONS &O9AR+S SON PRO+U2&
**
**
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