Akamai presentation sydney

Video TV and beyond iStrategy Sydney 2013

David Habben

Chief Media Strategist ndash APJ

Wednesday April 17th 2013

copy2013 AKAMAI | FASTER FORWARDTM

The worldrsquos largest on-demand distributed computing platform

delivers all forms of web content and applications

The Akamai Intelligent Platform

Typical daily traffic More than 10 trillion requests

served

Delivering over 10 terabitssecond

15-30 of all daily web traffic


120000+

Servers

2000+ Locations

80+ Countries

1000+ Networks

700+ Cities


Akamai Now

Gomez Real User Monitoring


Agenda

Who cares how fast the internet is

The web what we really have

What is the problem

How much do we need

But what about mobile

So how to make money

Some final thoughts


Who cares how fast the internet is - Web





Who cares how fast the internet is - Video

0

10

20

30

40

50

60

70

80

90

100

Smooth Play Resolution Video Size Start Time

2009

2010

of US Video Users Calling Respective Factor lsquoImportantrsquo or lsquoVery Importantrdquo

Source IDC Feb 2010




Agenda



What is the problem

How much do we need



Some final thoughts


What do we really have

Davidrsquos home internet

wwwspeedtestnet

Monday April 15th 2013 114pm



Sydney 2696s

Melbourne 2501s

Size 303MB

Transfer Rate 111Kbps

httpwwwistrategyconferencecomeventssydney-13

April 15 2013 137pm

Sydney 26s

Melbourne 37s

Size 67K


wwwfaceookcom

April 15 2013 137pm


Agenda



What is the problem

How much do we need



Some final thoughts


Why is it so slow

copy2013 AKAMAI | FASTER FORWARDTM POWERING A BETTER

INTERNET

Economics

Web Content

Web Users

$

Internet Infrastructure

50X 10000Tbps

50X

20X 20X

6X

500Tbps

6X

Bottleneck

$ $

$ $ $

$ $ $

$ $ $

First Mile

Tier 1 ISPs

Local ISPs

Last Mile

Middle Mile

Growth


The effect


What does Akamai deliver


Final Thoughts

According to Calix a global provider of broadband communications access systems and

software for the fourth quarter of 2011 service providers that delivered broadband

services exclusively over fiber saw their subscriber endpoints

generate over 267 times as much downstream traffic as their copper- based

peers and fiber access subscribers generated over 18times more upstream traffic than copper-

based subscribers

[Source httpwwwcalixcomcompassflow_analyzercalix_us_rural_broadband_report_downloadhtml]


Agenda



What is the problem

How much do we need



Some final thoughts


httpwwwnsakamaicomhdnetworkdemoflashdefaulthtml

April 15 2013 313pm


4K bit rates gt 25Mbps

Video rental model breaks down

Needs higher compression and new ideas

8K 2020


Agenda



What is the problem

How much do we need



Some final thoughts


Connected Devices


Voice vs Data usage on mobile


and how do we use it

Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD


Living Room of the Future

Run Demo


The connected device

Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts


The Akamai network today


The next 3 years


Lets do some math


Gives 2020 demand


The worldrsquos largest on-demand distributed computing platform

delivers all forms of web content and applications


Typical daily traffic More than 10 trillion requests

served

Delivering over 10 terabitssecond

15-30 of all daily web traffic


120000+

Servers

2000+ Locations

80+ Countries

1000+ Networks

700+ Cities


Akamai Now



Agenda



What is the problem

How much do we need



Some final thoughts








0

10

20

30

40

50

60

70

80

90

100


2009

2010


Source IDC Feb 2010




Agenda



What is the problem

How much do we need



Some final thoughts




wwwspeedtestnet




Sydney 2696s

Melbourne 2501s

Size 303MB



April 15 2013 137pm

Sydney 26s

Melbourne 37s

Size 67K


wwwfaceookcom

April 15 2013 137pm


Agenda



What is the problem

How much do we need



Some final thoughts


Why is it so slow


INTERNET

Economics

Web Content

Web Users

$


50X 10000Tbps

50X

20X 20X

6X

500Tbps

6X

Bottleneck

$ $

$ $ $

$ $ $

$ $ $

First Mile

Tier 1 ISPs

Local ISPs

Last Mile

Middle Mile

Growth


The effect




Final Thoughts






based subscribers



Agenda



What is the problem

How much do we need



Some final thoughts



April 15 2013 313pm





8K 2020


Agenda



What is the problem

How much do we need



Some final thoughts


Connected Devices





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand


Akamai Now



Agenda



What is the problem

How much do we need



Some final thoughts








0

10

20

30

40

50

60

70

80

90

100


2009

2010


Source IDC Feb 2010




Agenda



What is the problem

How much do we need



Some final thoughts




wwwspeedtestnet




Sydney 2696s

Melbourne 2501s

Size 303MB



April 15 2013 137pm

Sydney 26s

Melbourne 37s

Size 67K


wwwfaceookcom

April 15 2013 137pm


Agenda



What is the problem

How much do we need



Some final thoughts


Why is it so slow


INTERNET

Economics

Web Content

Web Users

$


50X 10000Tbps

50X

20X 20X

6X

500Tbps

6X

Bottleneck

$ $

$ $ $

$ $ $

$ $ $

First Mile

Tier 1 ISPs

Local ISPs

Last Mile

Middle Mile

Growth


The effect




Final Thoughts






based subscribers



Agenda



What is the problem

How much do we need



Some final thoughts



April 15 2013 313pm





8K 2020


Agenda



What is the problem

How much do we need



Some final thoughts


Connected Devices





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand


Agenda



What is the problem

How much do we need



Some final thoughts








0

10

20

30

40

50

60

70

80

90

100


2009

2010


Source IDC Feb 2010




Agenda



What is the problem

How much do we need



Some final thoughts




wwwspeedtestnet




Sydney 2696s

Melbourne 2501s

Size 303MB



April 15 2013 137pm

Sydney 26s

Melbourne 37s

Size 67K


wwwfaceookcom

April 15 2013 137pm


Agenda



What is the problem

How much do we need



Some final thoughts


Why is it so slow


INTERNET

Economics

Web Content

Web Users

$


50X 10000Tbps

50X

20X 20X

6X

500Tbps

6X

Bottleneck

$ $

$ $ $

$ $ $

$ $ $

First Mile

Tier 1 ISPs

Local ISPs

Last Mile

Middle Mile

Growth


The effect




Final Thoughts






based subscribers



Agenda



What is the problem

How much do we need



Some final thoughts



April 15 2013 313pm





8K 2020


Agenda



What is the problem

How much do we need



Some final thoughts


Connected Devices





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand








0

10

20

30

40

50

60

70

80

90

100


2009

2010


Source IDC Feb 2010




Agenda



What is the problem

How much do we need



Some final thoughts




wwwspeedtestnet




Sydney 2696s

Melbourne 2501s

Size 303MB



April 15 2013 137pm

Sydney 26s

Melbourne 37s

Size 67K


wwwfaceookcom

April 15 2013 137pm


Agenda



What is the problem

How much do we need



Some final thoughts


Why is it so slow


INTERNET

Economics

Web Content

Web Users

$


50X 10000Tbps

50X

20X 20X

6X

500Tbps

6X

Bottleneck

$ $

$ $ $

$ $ $

$ $ $

First Mile

Tier 1 ISPs

Local ISPs

Last Mile

Middle Mile

Growth


The effect




Final Thoughts






based subscribers



Agenda



What is the problem

How much do we need



Some final thoughts



April 15 2013 313pm





8K 2020


Agenda



What is the problem

How much do we need



Some final thoughts


Connected Devices





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand




Agenda



What is the problem

How much do we need



Some final thoughts




wwwspeedtestnet




Sydney 2696s

Melbourne 2501s

Size 303MB



April 15 2013 137pm

Sydney 26s

Melbourne 37s

Size 67K


wwwfaceookcom

April 15 2013 137pm


Agenda



What is the problem

How much do we need



Some final thoughts


Why is it so slow


INTERNET

Economics

Web Content

Web Users

$


50X 10000Tbps

50X

20X 20X

6X

500Tbps

6X

Bottleneck

$ $

$ $ $

$ $ $

$ $ $

First Mile

Tier 1 ISPs

Local ISPs

Last Mile

Middle Mile

Growth


The effect




Final Thoughts






based subscribers



Agenda



What is the problem

How much do we need



Some final thoughts



April 15 2013 313pm





8K 2020


Agenda



What is the problem

How much do we need



Some final thoughts


Connected Devices





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand




wwwspeedtestnet




Sydney 2696s

Melbourne 2501s

Size 303MB



April 15 2013 137pm

Sydney 26s

Melbourne 37s

Size 67K


wwwfaceookcom

April 15 2013 137pm


Agenda



What is the problem

How much do we need



Some final thoughts


Why is it so slow


INTERNET

Economics

Web Content

Web Users

$


50X 10000Tbps

50X

20X 20X

6X

500Tbps

6X

Bottleneck

$ $

$ $ $

$ $ $

$ $ $

First Mile

Tier 1 ISPs

Local ISPs

Last Mile

Middle Mile

Growth


The effect




Final Thoughts






based subscribers



Agenda



What is the problem

How much do we need



Some final thoughts



April 15 2013 313pm





8K 2020


Agenda



What is the problem

How much do we need



Some final thoughts


Connected Devices





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand



Sydney 2696s

Melbourne 2501s

Size 303MB



April 15 2013 137pm

Sydney 26s

Melbourne 37s

Size 67K


wwwfaceookcom

April 15 2013 137pm


Agenda



What is the problem

How much do we need



Some final thoughts


Why is it so slow


INTERNET

Economics

Web Content

Web Users

$


50X 10000Tbps

50X

20X 20X

6X

500Tbps

6X

Bottleneck

$ $

$ $ $

$ $ $

$ $ $

First Mile

Tier 1 ISPs

Local ISPs

Last Mile

Middle Mile

Growth


The effect




Final Thoughts






based subscribers



Agenda



What is the problem

How much do we need



Some final thoughts



April 15 2013 313pm





8K 2020


Agenda



What is the problem

How much do we need



Some final thoughts


Connected Devices





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand


Agenda



What is the problem

How much do we need



Some final thoughts


Why is it so slow


INTERNET

Economics

Web Content

Web Users

$


50X 10000Tbps

50X

20X 20X

6X

500Tbps

6X

Bottleneck

$ $

$ $ $

$ $ $

$ $ $

First Mile

Tier 1 ISPs

Local ISPs

Last Mile

Middle Mile

Growth


The effect




Final Thoughts






based subscribers



Agenda



What is the problem

How much do we need



Some final thoughts



April 15 2013 313pm





8K 2020


Agenda



What is the problem

How much do we need



Some final thoughts


Connected Devices





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand


Why is it so slow


INTERNET

Economics

Web Content

Web Users

$


50X 10000Tbps

50X

20X 20X

6X

500Tbps

6X

Bottleneck

$ $

$ $ $

$ $ $

$ $ $

First Mile

Tier 1 ISPs

Local ISPs

Last Mile

Middle Mile

Growth


The effect




Final Thoughts






based subscribers



Agenda



What is the problem

How much do we need



Some final thoughts



April 15 2013 313pm





8K 2020


Agenda



What is the problem

How much do we need



Some final thoughts


Connected Devices





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand


INTERNET

Economics

Web Content

Web Users

$


50X 10000Tbps

50X

20X 20X

6X

500Tbps

6X

Bottleneck

$ $

$ $ $

$ $ $

$ $ $

First Mile

Tier 1 ISPs

Local ISPs

Last Mile

Middle Mile

Growth


The effect




Final Thoughts






based subscribers



Agenda



What is the problem

How much do we need



Some final thoughts



April 15 2013 313pm





8K 2020


Agenda



What is the problem

How much do we need



Some final thoughts


Connected Devices





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand


The effect




Final Thoughts






based subscribers



Agenda



What is the problem

How much do we need



Some final thoughts



April 15 2013 313pm





8K 2020


Agenda



What is the problem

How much do we need



Some final thoughts


Connected Devices





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand




Final Thoughts






based subscribers



Agenda



What is the problem

How much do we need



Some final thoughts



April 15 2013 313pm





8K 2020


Agenda



What is the problem

How much do we need



Some final thoughts


Connected Devices





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand


Agenda



What is the problem

How much do we need



Some final thoughts



April 15 2013 313pm





8K 2020


Agenda



What is the problem

How much do we need



Some final thoughts


Connected Devices





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand



April 15 2013 313pm





8K 2020


Agenda



What is the problem

How much do we need



Some final thoughts


Connected Devices





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand





8K 2020


Agenda



What is the problem

How much do we need



Some final thoughts


Connected Devices





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand


Agenda



What is the problem

How much do we need



Some final thoughts


Connected Devices





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand


Connected Devices





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand





Akamai

state of the

internet Q1

2012


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand


Agenda



What is the problem

How much do we need



Some final thoughts


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand


SVOD

AVOD

TVOD



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand



Run Demo



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand



Real time bidding

Advertising

The Remote

Social TV


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand


Ultra Violet


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand


Agenda



What is the problem

How much do we need



Some final thoughts




The next 3 years


Lets do some math


Gives 2020 demand




The next 3 years


Lets do some math


Gives 2020 demand


Lets do some math


Gives 2020 demand


Gives 2020 demand

Akamai presentation sydney

Technology

Transcript of Akamai presentation sydney