AHQ Brand Book

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THE COMPANYTHE CEOTHE BUSINESS UNITSTHE BRANDS CATHERINE MALANDRINO CHRISTIAN LACROIX HAYDEN-HARNETT DRESSAGE COLLECTION VERSACE 19.69 U.S. POLO ASSN. GO!SAC PETSAC PRIVATE LABELTHE FACTSTHE PRESSTHE PROCESS

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AHQ - Accessory Headquarters 3

Accessory Headquarters (AHQ) is a privately-held company specializing in the design, development, manufacturing and marketing of premier brand and private label handbags and accessories. AHQ provides exceptional handbags and accessories across all distribution channels from the most elite department stores and boutiques, to mid-tier and mass retailers.

With CFDA in-house design and merchandising talent, sourcing, and production capabilities, AHQ is a

leading industry resource with a brand portfolio including Christian Lacroix, Catherine Malandrino, Versace 19.69, Dressage, U.S. Polo Assn., PetSac and Go!Sac.

Led by industry veteran Abe Chehebar, the company is headquartered in Midtown Manhattan with offices and state-of-the-art showrooms that highlight the individual aesthetic and DNA of each brand.

THE COMPANY

4 AHQ - Accessory Headquarters

Abe Chehebar has been at the forefront of major accessory ventures for over thirty years. His passion for handbags started early; in his youth Abe spent summers interning at his father’s handbag and accessories shop. With his keen understanding of consumer tastes and needs, Abe founded Accessory Network Group in 1984, where he served as Chairman and CEO for 27 years. ANG set itself apart as being one of the pioneer companies to introduce branded handbags into the mass and mid tier markets; quickly becoming an industry leader in manufacture, design, and marketing of premier brand name and private label handbags, luggage, small leather goods, accessories and cold weather apparel. ANG’s portfolio included licenses for brands such as Calvin Klein, Tahari, Karl Lagerfeld, Bebe, and Nicole Miller, and owned brands such as Kooba, Ghurka, Yak Pak, and Lesportsac. In 2010, ANG solds its assets to Mystic Apparel.

Today, Abe is Founder and CEO of AHQ- Accessory Headquarters. The company was created in 2011 with a concentration on the designer handbag business. Premier brands within the AHQ portfolio include Catherine Malandrino, Christian Lacroix, Hayden Harnett, Versace 19.69, and Go! Sac. In addition, the company specializes in private label accessories for major retailers. In a short time, AHQ has become a top performing resource in the handbag category.

THE CEO: ABE CHEHEBAR

5AHQ - Accessory Headquarters

THE BUSINESS UNITS

AHQ provides womens handbags marked by exceptional quality and innovative design. Brands include Catherine Malandrino, Christian Lacroix, Dressage, Go!Sac, U.S. Polo Assn., and Versace 19.69.

Womens

AHQ offers fashion-forward yet practical designs to the men’s market. Brands include Christian Lacroix, Versace 19.69, U.S. Polo Assn., and Dressage.

Mens

Kids want fashion accessories too! AHQ uses its fashion intelligence within the kids market. Brands include PetSac, Go!Sac, and U.S. Polo Assn.

Kids

AHQ works with leading tanneries to provide high-quality leather goods for the discerning consumer. Brands include Dressage, Catherine Malandrino, and Christian Lacroix.

Casa Pelle

AHQ keeps consumers organized with wallets, organizers, tablet cases and more. Brands include Christian Lacroix, Versace 19.69, U.S. Polo Assn., and Dressage.

Leather Goods

Explore the divisions that make up AHQ...

Footwear AHQ is currently expanding into the footwear market with the formation of Footwear Headquarters (FHQ). This division will focus on bringing contemporary shoe designs with high-level craftsmanship to market.


THE BRANDS

CATHERINE MALANDRINO

www.catherinemalandrino.com



Catherine Malandrino revealed her first namesake collection in New York in 1998. She was an instantaneous success; editors and retailers immediately recognized her talent, profiling her in Vogue and presenting her collection in the windows of Bergdorf Goodman and Neiman Marcus. That same year, the first Catherine Malandrino boutique was born in the heart of Soho. Today there are eleven free standing stores and five shop-in-shops worldwide.

In the last fifteen years, Catherine Malandrino has become a recognizable symbol of femininity and strength. Her brand fuses her Parisian style, the romance of Provence, and the energy of New York; the Catherine Malandrino collection is embraced by women of style and ambition and is sold at retailers both large and small throughout the world.

AHQ has partnered with the Catherine Malandrino brand to introduce her signature aesthetic to the handbag market; offering both leather handbags and small leather goods under the Yellow Label, as well as a synthetic handbag collection under the Pink Label.

CHRISTIAN LACROIX

www.christian-lacroix.com



Originating in 1987, the couture House of Christian Lacroix exemplifies originality, color, and exuberance all at once. A unique blend of contemporary and baroque styling, Christian Lacroix’s instantly recognizable creations are internationally revered by fashion editors and celebrities alike.

Since its inception almost thirty years ago, the House of Christian Lacroix has expanded into an international lifestyle brand. AHQ is proud to be the exclusive licensee for the development, manufacturing, and distribution of mens and ladies accessories, including handbags, small leather goods, and travel accessories in North America.

AHQ has rolled out a multi-market approach in this brand, catering to both the luxe high-end leather market and bringing designer merchandise to the customer at a more opening price point. Christian Lacroix Paris is made of the finest of leathers and offers both mens and ladies handbags, while CXL by Christian Lacroix is an extensive collection of ladies handbags produced exclusively in man-made materials. These respective collections are sold across various distribution channels, including department, specialty, and e-commerce stores.

HAYDEN-HARNETT

www. haydenharnett.com



Co-founded in 2005 by Brooklyn-based designers Toni Hacker and Ben Harnett, Hayden-Harnett’s distinctive style couples inventive design with classic sensibility. Their handbags, travel items and accessories have developed a fan-base around the world. The cult-favorite collection is inspired by a passion for creativity, functionality and an intelligent bon vivant spirit.

Hayden-Harnett’s artisan collection of handbags and accessories is available online as well as department stores and specialty shops throughout the United States.

Refusing to compromise on neither style nor function, Hayden-Harnett’s handbags are the perfect option for those shoppers passionate about design and versatility. Whether it’s a convertible leather-trimmed nylon flight tote that can be worn at least four different ways, or an elegant amethyst whipsnake evening clutch complete with pockets for a cell phone, Hayden-Harnett continues to deliver quirky practicality without losing its rock-n-roll attitude.

DRESSAGE COLLECTION

www. dressagecollection.com



Inspired by the most prestigious and elegant of Equestrian pedigree, Dressage epitomizes the subtle yet masterful control of detail and execution creating the perfect balance of strength and beauty. Defined by grace, harmony and balance, it is an art form of control, diligence and stature best described as poetry in motion.

The heritage of The Dressage Collection embodies the finest combination of materials and textures expertly crafted with precision and passion. With meticulous attention to detail and artistry, each piece from The Dressage Collection embodies the iconic distinction and refined rhythm which has become the legend of American classic style and luxury.

Dedicated to the timeless tradition of spirit, and etched with eternal pride, it is with great honor that we present...The Dressage Collection.

VERSACE 19.69

www. v1969italia.com



Alessandro Versace founded the Versace 19.69 Italia brand in Milan in 2001. With his expertise and long familial history in design and fashion, V19.69 is conceptually defined by Italian elegance, style and quality.

The Versace 19.69 collection is a complete lifestyle brand internationally known for its combination of glamour and originality, designed for confident and stylish women who simultaneously gravitate to the sexy and sophisticated. The V19.69 man is both classic and striking, and the product complements his distinguished style with a fusion of clean lines, luxurious presentation, and functionality.

AHQ has partnered with V19.69 to launch handbags in the North American market in the Spring of 2015.

U.S. POLO ASSN

www. uspoloassn.com



AHQ’s most recent partnership is with the heritage brand, U.S. Polo Assn.US POLO ASSN is an internationally reknowned brand whose products are authentic and officially sanctioned by the United States Polo Association; the governing body for the sport of polo in the US since 1890.

The US POLO lifestyle brand is sold in over 135 countries in independent retail, department, and US POLO Assn branded stores. There are 74 US POLO stores in the US alone, and the number is growing.

Categories include mens, womens, and childrens’ apparel, accessories, luggage, watches, home goods, and shoes.

AHQ is now the exclusive licensor for mens, womens and kids bags and small leather goods in the US and Canada, and will be launching the line for Fall 2015.

GO!SAC

www. gosac.com



The Go!Sac Duralon Collection includes a range of packables that are designed as full-size bags that conveniently fold into a small pouch. All bags are made from lightweight, yet durable materials that are water, stain, and rip resistant, making them an ideal option for travel, work and exercise.

The beauty of the Go!Sac Duralon Collection is that each item is small and light enough to toss into your luggage or handbag without a second thought, and later it unfolds into a full-size bag.

GoSac! carryalls come in a myriad of distinct shapes: backpacks, duffels, totes and handbags and are produced in a wide array of bold colors and signature prints. The brand also offers a collection of limited edition designs by Kim Parker, the internationally acclaimed artist, award-winning designer and author who launched her namesake label of lifestyle products in 2011.

Go!Sac bags are the ultimate travel and lifestyle companion and are sold across various distribution channels, including department stores, specialty stores, and e-commerce.

PETSAC

www. petsac.com



Pet Sac is the world’s first ever plush doll with a full size “Backpack Inside”. Each PetSac will have its own unique identity and story on the website allowing the end user to follow their pets online. This new patent pending plush doll will be a must have for all kids; their furry friend will be both cuddled and loved and fully functional! Backpacks are made of durable ripstop nylon to withstand the usual wear and tear.

The Petsac Original Collection consists of 9 core animals and 6 custom backpack prints. New Petsac prints and animals will be added each season. In the coming months, the Petsac brand will expand to include tech accessories such as tablet holders, cell phone cases and plush headphones; capturing the teen/ tween market as well.

PetSac will be rolled out in early 2015.


PRIVATELABEL


AHQ is the leading resource for private label and brand name handbags and accessories. The company’s industry-leading design and merchandising teams travel the world seasonally to discover emerging trends, materials, and designs. The AHQ team are experts in capturing a brand’s DNA and translating it to handbags. This is why major retailers have turned to AHQ for design and sourcing support for their in-house brands. The sourcing team, coupled with in-house support staff in Asia, are experts in obtaining raw materials from various locations around the world. And the logistics department ensures that shipments are made in a smooth and timely process.

AHQ - Accessory Headquarters26

$9 BILLION US RETAIL SALES OF WOMEN’S HANDBAGS IN 2014

THE AVERAGE AMOUNT A

WOMEN IN THE US SPENT ON

HER LAST PURSE IS...

$42

1 IN 10WOMEN ARE WILLING

TO SPEND $150 OR MORE ON A HANDBAG

THE NUMBER OF HANDBAGS THE

AVERAGE US WOMAN OWNS IS...

6

22% OF WOMEN SAID IF THEY COULD ONLY

SPLURGE ON ONE DESIGNER ITEM, IT WOULD BE A HANDBAG

THE FACTS: STATS ABOUT HANDBAGS


ALLURE INSTYLE MAGAZINE

TRAVEL + LEISURE

WOMEN’S WEAR DAILY

WOMEN’S WEAR DAILY

THE PRESS


ROBB REPORT

MARIE CLAIRE

AHQ BRANDS HAVE ENJOYED

EXTENSIVE MEDIA COVERAGE

ACCESSORIESMAGAZINE

GOTHAM MAGAZINE


the process: SOURCING, LOGISTICS AND DISTRIBUTION

ExperiencedReliable

World-Class

We monitor the performance of our product each step of the way. Our job is not done when product ships out of our warehouse. Our job is done when it clicks through your register at retail.


AHQ has a sourcing network with over 25 years of experience in importing handbags and accessories. This dedicated team includes technicians, merchandisers and inspectors that manage the entire supply chain from design all the way through to delivery. AHQ is seasoned and has successful distribution programs to major retailers throughout the world.

AHQ - ACCESSORY HEADQUARTERSwww.AHQ.com [email protected]

TELEPHONE(212) 328-1560

ADDRESS

10 W. 33RD STREET

NEW YORK, NY 10001

AHQ Brand Book

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