AGL - m.media-amazon.com
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FBA Copyright © 2021 Amazon. All rights Reserved.︱ © 2021 FBA 1 AGL FBA
Transcript of AGL - m.media-amazon.com
FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
F B A
1
AGL
FBA
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
FBA
3.
FBA
2
3.1 FBA
3.2
3.3
3.4
3.5
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…………………………..………………………………..………………………………
……………………………..…………..…...………………….…………………………
…………………………..……………...……………...…………………………………
…………………………..……………...……………...……………………………
4
5
21
24
36
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
3.1 FBA
3
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
4
3.2.1
FBA
3.2.2
3.2
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
5
•
•
*
•
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
1
6
•
≤ 453.6
10.30
453.6 ~907.2
1-20.40
907.2
20.40 + 2 0.10 /
≤ 2.3
51.30
2.3
51.30 + 5 0.20 /
•
1.
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
(IPI)
7
•
PCP
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
8
3.2.3
• IPI
(Inventory Performance Index IPI) FBA
IPI
• IPI
IPI
• IPI>=550
• 550>IPI>=350
• IPI<350
* IPI 450
IPI FBA1
FBA2
13
IPI
1.
2.
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
9
• IPI
FBA
FBA
IPI
•
IPI
•
• 0.283 10
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
•
IPI 350
IPI 350
26 1
IPI
* IPI 450
10
1. IPI
6
0.708 25
•
•
IPI
• IPI 6 350
IPI 7
350
• IPI
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
•
• 6
•1
•
11
•
6
7 13 4 1 – 6 30
20 26 7 1 – 9 30
33 39 10 1 – 12 31
46 52 1 1 – 3 31
IPI 6
350
400
• FBA
• FBA
•
•
1. “ > > > >
( > ”
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
12
• ASIN
• ASIN ASIN
“ ” “ASIN ”
“ ”
ASIN
•
•
• FBA
• FBA
• FBA
• 0–90
• 91–180
• 181–270
• 271–365
• 365
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
13
3.2.4
•
•
“ ” “ ”
“ ”
30
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
•
•
“ ”
( SIOC)
“ ” ( SIOC)
SIOC
•
• / PO APO FPO DPO1
2
•
•
•
1. PO APO FPO DPO PO Post Office APO Army Post Office FPO Fleet Post
Office DPO Diplomatic Post Office USPS ( ) PO
Box APO/FPO/DPO EMS HKEMS CN HK HK CN SW
UPS FedEx DHL TNT PO Box APO/FPO/DPO
2.
14
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
15
•
14
30
•
•
•
•
•
• Outlet Deal
30 (BuyBox) 30% (7 )
•
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
16
•
3.5 FBA
3
, >
Outlet Deals
Outlet Deal Outlet Deal
•
•
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
17
•
10%
90% 10%
60
• FBA
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
18
• FBA
FBA
FBA
FBA
> >
FBA
•
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
19
3.3
FBA
3.3.1
•
•
1.
2.
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
Prime
1
2
20
•
•
1.
•
Prime
0.00
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
FBA
3.3.2
(MCF) FBA
•
21
•
FBA 1.3 FBA
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
22
•
API
250
MCF
MWS
API
MWS
MWS
3.3.3
PCP
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
23
• PCP
Amazon Partnered Carrier Program PCP
48
• PCP
PCP (SPD) (LTL/FTL)
• (SPD)
Small Parcel Delivery SPD
UPS
SPD
SPD
• (LTL/FTL)
68 150
(LTL/FTL)
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
3.4
FBA 7x24
3.4.1
Amazon.com
FBA
•
•
•
FBA
•
24
•
FBA 24
•
3.4.3
24
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
•
3.4.2 FBA
•
25
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
26
(NCX) 1
1. (NCX)
•
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
“ ”
http://www.amazon.com/exec/obidos/account-access-login/
95% 4.5
•
27
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
3.4.3 FBA
• FBA
FBA
FBA
(AFN)
FBA
28
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
5
20%
FBA
FBA
•
•
•
29
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
30
•
•
3 5
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
2019 11 15
10
/
Amazon.co.uk
1
Amazon.de
1. “ ”
•
FBA
31
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
•
•
FBA
•
RDR
•
FBA
FBA
•
•
48
32
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
⚫
⚫
⚫ 2
⚫
⚫
⚫
⚫
3.4.4
• FNSKU
•
33
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
• SKU ASIN
ASIN
•
•
•
•
•
•
• FBA
•
• FBA
• ASIN
FNSKU
34
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
•
FBA FBA
35
FBA – FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
3.5
IPI
6
PO APO FPO
DPO
PO Post Office APO Army Post Office
FPO Fleet Post Office DPO
Diplomatic Post Office
USPS ( ) PO Box APO/FPO/DPO
EMS HKEMS CN HK
HK CN SW UPS FedEx DHL
TNT PO Box APO/FPO/DPO
(NCX) (NCX)
36
FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
FBA
• FBA
• FBA
• FBA
• FBA
• FBA
37
•
• FBA AGL”
• FBM/MFN
FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
38
FBACopyright © 2021 Amazon. All rights Reserved.︱ © 2021
39
√
FBA IPI
FBA
FBA >
FBA 1.3 - FBA
FBA 1.3 - FBA
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