Aging White Paper - Snowfish LLC

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    Penetrating the Universal Emerging Market:

    Answers to 10 Key Questions on Developing and Marketing Therapies for the

    Aging Population

    People try to put us down [Talkin' 'bout my generation]

    Just because we get around [Talkin' 'bout my generation]

    Things they do look awful c-c-cold [Talkin' 'bout my generation]

    Hope I die before I get old[Talkin' 'bout my generation]

    -Roger Daltrey, 1965

    What the now 68 year old Roger Daltrey was likely

    unaware of is that 55 years later, we would be

    embarking upon the most pronounced growth of the

    older population ever experienced. Similar to many in

    his generation Mr. Daltrey would indeed be getting

    old before he died(fortunately). In 1965, when this

    iconic song was released, the global population of

    those aged 60 and over was 200+ million

    (approximately 6% of the worlds population); today it

    is around 760 million (~11%). The United Nations

    estimates that this number will grow to 1 billion in the

    year 2020.1 By the year 2050, it is expected that

    individuals 60 and older will comprise 21% of the

    earths citizens numbering 2 billion. Likely considered

    implausible in 1965, the fastest upsurge will be those

    85 and older.

    While this is all said, among the life sciences industry

    geriatrics has often remained the proverbial elephant

    in the room. For the most part, it is not considered anexciting population and clinical trials are more difficult

    to design due to multiple comorbidities. Ironically,

    the life sciences industry possesses the dual

    responsibility for expanding the average lifespan as

    well as ensuring the future health and optimal

    function for those who reach older ages. A result of

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    innovation such as drug and device-delivered

    therapies to manage acute events and chronic

    conditions such as accidents, coronary artery disease,

    diabetes and even certain cancers and infectious

    diseases are no longer a death sentence.

    Nonetheless, the resulting longevity and

    accompanying frailty predisposes individuals to a

    whole host of other chronic ailments including

    Alzheimers disease, heart failure, and other forms of

    cancer and infections. Additionally, those with

    chronic diseases such as diabetes and hypertension

    are living longer with them. Taking therapy discovery

    to the next level requires a 360 degree perspective on

    what this population truly needs to ensure that older

    individuals have access to therapies which have safety

    and efficacy profiles specific to them and an

    adequately informed health care delivery system.

    It is well understood that addressing this demographic

    shift comes with significant challenges. However, it

    also affords an incredible opportunity for life science

    companies who can take on this challenge by

    specifically addressing this age group. Indeed there

    exists a huge potential to differentiate a companys

    products based on addressing this population with

    specific drugs, devices, and therapies. This is attuneto the transformation of wheelchairs to scooters

    and the growth of 55+ and assisted living

    communities.

    This white paper will address the critical questions for

    the industry and suggest prospective approaches that

    the industry can leverage as progressive companies

    target the enormous global emerging market that is

    older adults.

    1. Why Are We Living Longer And What Are theConsequences?

    The lengthened lifespan is the result of the coupling

    of two critical factors, a decrease in mortality from

    infectious diseases and breakthroughs in the

    treatment of chronic diseases such as heart disease

    which have lengthened the average lifespan.2 In the

    early part of the 20th century, the introduction of

    anti-infective agents including antibiotics and sulfa

    drugs afforded life-saving therapy for individuals

    afflicted with most infectious conditions. Vaccines

    targeted to once epidemic diseases like smallpox,

    measles, scarlet fever, diphtheria, and polio virtually

    eliminated deaths from these conditions. In the case

    of chronic conditions, using the example of heart

    disease, improvements in risk factor management

    such as cholesterol lowering and primary

    percutaneous coronary intervention in the case of

    acute myocardial infarction have allowed patients to

    live significantly longer with heart disease than they

    might have even 50 years ago.

    Longevity opens up the risk for acquiring other

    diseases not common in younger individuals such as

    pneumonia, dementia and cancer.3 Aging also leads

    to certain disabilities such frailty in a number of

    individuals. In one Dutch study, approximately 10%

    of community-dwelling adults 65 and older were

    considered frail.4 Moreover the same chronic

    conditions that were managed well enough to get

    people to an old age still require careful control.

    Physiologic changes in aging (discussed in thefollowing section) also may result in alteration in the

    response to the drugs used to treat them.

    2. How is the Aging Population Different?Physiological changes occur with aging in all organ

    systems.5 For example, the cardiovascular system is

    affected by decreases in cardiac output, increase in

    blood pressure and arterial stiffening via

    arteriosclerosis. Individuals experience a decrease in

    lung vital capacity and slower expiratory flow rates

    coupled with impaired gas exchange. Progressive

    elevation of blood glucose occurs with age on a

    multifactorial basis Furthermore, aging impacts the

    pharmacokinetics and pharmacodynamics of many

    drugs by reducing hepatic metabolism (as low as 30-

    50%) and renal function while increasing the volume

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    of distribution of lipid soluble drugs since lead body

    mass declines due to loss and atrophy of muscle

    cells. Consequently this extends a drugs elimination

    half-life.

    3. Can Drugs Be Designed Specifically for OlderPeople?

    Ideally, drugs destined for the geriatric population

    should be developed so that they ideally fit the

    needs of the aging body. They would produce

    effects at a pace which maintains physiological

    balance. This would be slow enough to reduce shock

    to the system yet as quickly as possible to relieve

    symptoms at minimal doses.

    While such products do not yet appear to be

    available, there is evidence of developments which if

    applied effectively could eventually accomplish this

    goal. For example, personalized medicine such as

    intelligent dosing uses computer models to address

    this challenge. The model takes into consideration a

    multitude of factors to determine the ideal

    medication dose for a given patient. In the area of

    drug delivery, innovations such as a multi-unit

    particulate system may allow drugs to be dosed in a

    highly precise and individualized manner by allowing

    a combination of different pellets within a capsule or

    tablet to take effect at different times and at varying

    strengths. More appropriate drug formulation is also

    being examined; possibly greater availability of liquid

    formulations, rapidly dissolving tablets, and even

    drug-impregnated film that may be placed on the

    tongue. Additionally, there has been interest among

    some researchers to address deficits in visual and

    tactile ability which result in difficulty of patients to

    differentiate one pill from the other.

    4. What About Including the Very Old in Trials?While the number of older patients enrolled in

    clinical trials has somewhat increased over the first

    decade of the new millennium, clinical trial data in

    the very old and oldest old, i.e. patients over 75

    and older and 85, respectively, is nevertheless

    somewhat lacking. There is still not adequate data

    available so that providers can be confident that the

    medications they use in their geriatric patients are

    safe and effective in this population. For example,

    in a 2007 study sponsored by the Robert Wood

    Johnson Foundation which reviewed 109 clinical

    trials, it was revealed that a fifth of them excluded

    patients above a specified age, and that almost half

    of the remaining studies used criteria likely to

    exclude the elderly disproportionatelyfrailty or

    impaired cognition.6

    In 1993, the FDA released guidelines focused on

    increasing the amount of geriatric informationavailable in the label for drugs which will be

    predominantly used in this population. 7 By 1997, a

    Geriatric Use section was added to the label in

    order to report any pharmacokinetic or

    pharmacodynamic differences between the

    geriatric and overall populations.8 Recently there

    has been a greater push by regulatory agencies

    both in the US and Europe with the release of ICH

    guidelines titled, Guidance for Industry: E7 Studies

    in Support of Special Populations: Geriatrics drivingtoward the goal of ensuring that real world

    geriatric patients including oldest old, those with

    comorbidities, and receiving concomitant therapies

    are well-represented in clinical trials of new

    therapies or formulations.9 At current time, these

    remain only guidelines. The EU seems to be taking

    a more aggressive role as the EMA as part of the

    Agencys Road Map to 2015, has devised a

    Geriatric Medicines Strategy and has even put

    together a Geriatric Expert Group that is charged

    with providing scientific advice to CHMP and the

    EMA on issues related to the elderly.10

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    5. I Have Heard of a Pediatric Indication. Isthere a Geriatric Indication?

    True, most companies are familiar with filing for

    pediatric indications. Since 1997, the opportunity to

    obtain pediatric exclusivity has allowed companies tofurther differentiate their products as well as gain an

    additional 6 months of protection against generic

    competition in the United States. Pediatric dosing

    makes excellent sense as drug metabolism in children

    differs from that of adults thus increasing the risk of

    adverse reactions and lack of efficacy. Such

    differences are even observed across the span of the

    pediatric age range. Without specific dosing in the

    label, clinicians are playing guessing games with their

    young patients.

    When you take a careful look at the pediatric

    situation with respect to the value of specific dosing,

    it is easy to see how this parallels the geriatric field.

    While many in the pediatric community warn that

    children should not be treated as little adults, it could

    be also cautioned that the elderly should not be

    considered as vigorous adults. Most clinicians feel

    that it is absurd to treat an 8 year old in exactly the

    same manner as someone who is 35; why should itnot be just as illogical for a 75 year old to be treated

    the same as a 35 year old? By its nature, aging

    impacts the pharmacokinetics and

    pharmacodynamics of many drugs. Reduced hepatic

    metabolism (as low as 30-50%) secondary to changes

    in hepatic blood flow, liver mass and hepatic

    endothelium, reduction in renal function and

    increased volume of distribution of lipid soluble drugs

    all increase the elimination half-life of a drug. Altered

    sensitivity, common to several drug classes of drugs,results in accentuated effects in the elderly.11 Put

    together, this gives rise to an increase in adverse

    events in this population. Accordingly, the medical

    community is making due by practicing by the adage

    of start low, go slow and in general, cutting the

    dose of many common medications in the elderly.

    Still, as these doses were not clinically studied, it is

    not clear if as adverse events are attenuated the

    drugs efficacy is being jeopardized.

    Why havent we heard more about geriatric

    exclusivity? Relative to the overall medication use in

    the U.S, the elderly are a sizable population. Although

    the 65 and older age group comprises only 13% of the

    population, they account for approximately 34% of

    prescription medication use. 12,13 Additionally, a recent

    survey conducted by the CDCs National Center for

    Health Statistics reported that almost 90% of

    individuals 60 and older had used at least one

    medication in the past month and 76% reported two

    or more.14

    It would make logical sense that drugs used

    disproportionately by the elderly would already have

    geriatric-specific dosing in their labeling. This is not

    the case. Indeed, in a study performed by Steinmetz,

    et al, looking at the 50 oral drugs most commonly

    used by patients 65 and older in an in-patient setting,

    only 8 contained some form of altered dosing

    guidance in the label specific to geriatric patients.15

    None included age-specific dosing.

    In researching circumstances in which geriatric

    exclusivity was granted, our search yielded only one.

    In 2005, the FDA approved geriatric dosing for Savient

    Pharmaceuticals Oxandrin (an anabolic steroid

    indicated for weight gain) and granted the product 3-

    year marketing exclusivity.16 This is quite notable

    given the exclusivity for adding pediatric dosing is

    limited to 6 months.

    So goes the question of why companies are notpursuing geriatric dosing as a way to attenuate

    competitive threat, both branded and generic.

    Unmistakably, this pursuit does not make for a

    clean trial as the elderly are more likely than their

    younger counterparts to have more comorbidities and

    thus be on other multiple medications. This is most

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    likely why so few patients of 75 and older are

    included in clinical trials in general, even for drugs

    that are very appropriate to them. The opportunity

    for industry is substantial. In addition to the potential

    for an extra 3 years of exclusivity, providing specific

    dosing guidance for geriatric patients will likely result

    in providers using that particular drug over

    competitors or even generics. They may feel

    confident that they can circumvent adverse events

    while maintaining the optimal level of efficacy. We

    look forward to further discussion of geriatric

    exclusivity and why it is not being utilized by life

    science companies.

    6. What Are Geriatric-Specific Endpoints?Most trials conventionally measure only endpoints

    which tend to signify the efficacy of the therapy as

    well as standard measures of safety and tolerability.

    As noted earlier, age-related physiologic changes

    may in fact alter an individuals response to a given

    therapy. Some of these may include those which

    impact cognition and function. Therefore, drugs

    being evaluated for a geriatric population would

    ideally include these endpoints which expand

    beyond efficacy and safety for example, if the drugresults in delirium or incontinence.

    Review of the literature, commentary, etc. has

    revealed that there is still a call to action for such

    endpoints. To confirm this, using the website

    clinicaltrials.gov we performed a search of all

    interventional trials involving patients >66 years of

    age in which cognition was included as an outcome

    measure. Out of 209 trials, only five did not

    evaluating therapies for diseases involving the brainsuch as Alzheimers and Parkinsons disease.

    Although there is significant interest in including

    such endpoints for drugs used in older individuals,

    the level of importance has not been recognized by

    industry.

    Efforts are being made by regulators to encourage

    the inclusion of such geriatric-specific endpoints. In

    the U.S. and in Europe, regulatory bodies have stated

    the goal of ensuring that drugs used primarily in the

    older population have been in clinical trials which

    adequately represent these patients. The E7

    (referred to earlier) specifies that certain specific

    adverse events and age-related efficacy endpoints

    should be actively sought in the geriatric population,

    e.g., effects on cognitive function, balance and falls,

    urinary incontinence or retention, weight loss, and

    sarcopenia.9

    7. How Will Such Innovations Be Paid For?It is impossible to have a discussion about health

    care for the aging population without mentioning

    cost-containment policies. As we discuss the role of

    innovation in ensuring that quality and fulfillment of

    life are achieved while extending it, a key question

    is how this will all be paid. Moreover, are cost-

    containment policies with respect to newer more

    expensive therapies counterintuitive as they may

    result in higher costs down the road? In certain

    situations failure to use a certain medication may

    result in severe consequences for which thetreatment may outweigh the cost of the actual

    medication. This involves a careful cost-benefit

    analysis to show that not using a certain medication

    will in fact raise the cost of treatment.

    In 2006, enacted as part of the Medicare

    Modernization Act of 2003, older individuals were

    now eligible for formal Medicare prescription plans

    (Medicare Part D) either through Medicare

    Prescription Drug Plans (PDP) or Advantage plans.

    At the same time these plans offer the geriatric

    population greater access to medications overall,

    they are still somewhat restrictive. Given the latest

    news regarding the elevated stroke risk in older

    women with atrial fibrillation (AF) regardless of

    anticoagulation status, we looked at the availability

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    within these plans, of newer agents approved for

    stroke prevention in AF, specifically Pradaxa and

    Xarelto. In clinical trials in which the median age

    was 71, Pradaxa demonstrated an advantage over

    warfarin while Xarelto was comparable. Both

    agents obviate the frequent monitoring and dietary

    restrictions required for warfarin therapy. We

    evaluated formularies for Medicare prescription

    drug benefits offered by two of the top health

    insurers in the U.S (one was a PDP and the other an

    Advantage plan) to determine coverage of these

    agents. The Advantage program did not cover

    either drug. Although the PDP offers both drugs,

    they are Tier 3 with an associated co-pay of $35-$45

    and necessitate prior authorization. In comparison,

    warfarin is Tier 2 with the co-pay ranging from $8 to

    $12 co-pay with no prior authorization required.

    The issue of prior authorization for Medicare plans

    has been increasing. Based on results of the

    Avalere Health Analysis in 2011, the percent of

    drugs requiring prior authorization has increased

    from 12.4% in 2008 to 16.7% in 2011.17

    8. Are There Other Means to DifferentiateCurrent and Future Therapies for theGeriatric Market?

    Snowfish feels that highlighting the safety and

    necessity in this particular patient population can

    build meaningful differentiation. This involves a

    review of the drugs being used in older patients and

    how they are used. Based upon this assessment, if

    a particular product is not demonstrating benefit in

    this patient population or places them at an

    increased risk for an adverse drug reaction, a

    suitable alternative should be identified and

    developed.

    An example of this is the Beers Criteria. Dr. Mark

    Beers in collaboration with other experts released

    the Beers Criteria for Potentially Inappropriate

    Medication Use in Older Adults, informally known

    as Beer's Criteria. The criteria is a reference for

    healthcare professionals as it outlines drugs for

    which the risks outweigh the benefits in those 65

    years and older. 18 With a handful of revisions since

    its inception, the Beers Criteria remains the

    foremost guide to drugs which either pose high risks

    of adverse effects or seem to have limited

    effectiveness in the geriatric population. Currently

    it categorizes drugs in the following ways: (1)

    potentially inappropriate for older people because

    they either pose high risks of adverse effects or

    appear to have limited effectiveness in older

    patients (2) potentially inappropriate for older

    people who have certain diseases or disorders

    because these drugs may exacerbate the specified

    health problems (3) used with caution in older

    adults.

    In the meantime, other tools have been developed

    including the Screening Tool of Older Persons

    (STOPP) criteria.19 Furthermore various

    mechanisms to reduce the prescribing of potentially

    inappropriate drugs (PIMs) in the elderly have been

    put in place at the regional and local levels.

    Regardless of available to tools and initiatives,

    considerable use of PIMs persists. A study from agroup at Weill Cornell Medical College identified

    38% of U.S-based older adult patients receiving

    home care were prescribed at least one PIM.20 A

    similar prevalence was found in Australia in which

    40% of a sample of community-dwelling older

    adults was found to use at least one PIM.21 Lack of

    awareness among the general community of

    healthcare professionals may be one major reason

    for this relatively high rate of PIM use. A survey of

    eighty-nine physicians revealed that despite the fact

    that an estimated 25% of their practice consisted of

    patients > 65, many exhibited a poor knowledge of

    PIMs and were unaware of prescribing guidelines

    such as the Beers criteria.

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    9. Is There an Adequate Supply Geriatric Experts toDrive Innovation?

    A 1990 Institute of Medicine report titled Drug

    Development for the Geriatric Population

    commented that in the late 1980s there werefew geriatric trained faculty in medical schools.22

    They blamed those circumstances on the lack of

    drive to develop a geriatric research

    environment.

    As of 2012, there were 137 Liaison Committee on

    Medical Education (LCME)-accredited medical

    schools in the US. The encouraging news is that

    the vast majority of schools offer in some form,

    geriatric education or training. Still, the majority

    of the faculty who lead these programs do not

    have formal geriatric training; as of 2005, only

    44% of directors of geriatric academic programs

    underwent either geriatric fellowship or earned a

    Certificate of Added Qualifications in geriatric

    medicine. Furthermore, of schools awarding a

    degree of doctor of medicine (MD), only seven

    reported having a full-fledged department.

    Instead, they tend to be divisions or sections of

    other departments such as internal medicine. Asexpressed in a 2009 article by Bernard, et al, a

    department provides for a seat at the table with

    respect to budgeting, strategic planning and

    allocation of resources within an academic

    institution.23 Such status may indeed enhance

    research program development. It should also be

    noted that as of this posting, unlike pediatrics,

    geriatrics is still considered a subspecialty. In

    contrast, in 16 countries within the EU, geriatrics

    is indeed a specialty.

    10.Who Are the Current Life Science Players inthe Aging Market?

    A handful of pharmaceutical companies have been

    beginning to take an interest in therapies for

    diseases of aging and those for frailty itself. Inparticular, Sanofi has instituted the Aging

    Therapeutic Strategic Unit. This department is

    charged with rethinking how treatments to the

    aging population should be developed and

    delivered. According to an article discussing the

    Unit, there is concentration in detecting,

    preventing and reversal of age-related

    dysfunctions, disorders, and diseases including

    Alzheimers, chronic pain, osteoarthritis, hearing

    disorders, sarcopenia/frailty.

    Pfizer put out a report titled Preventive Care and

    Healthy Aging which was commissioned through

    the Economist Business Intelligence Unit.3 This

    report highlighted the significance of healthy aging

    and the value of preventative care with respect to

    reducing the cost of care and profiled eight

    countries: Brazil, China, India, Japan, Russia, South

    Africa, the U.K. and the U.S. It not only

    summarized the significant challenges that must beovercome to implement this approach, but also

    underscored the benefits that governments (and

    citizens) can reap by implementing certain

    changes. In general, this report reinforced the

    notion that globally, we tend to take a very

    reactive approach to healthcare delivery which is

    counterintuitive to the care of older individuals.

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    Conclusion

    Well beyond what Roger Daltrey envisioned in the

    1960s, his generation is spearheading the shift in

    the global population to where eventually, one-fifth

    will be aged 60 or older. It is medical innovation thathas both allowed for this phenomenon and that will

    be necessary to maintain the health and well-being

    along with longevity.

    The issues described in this paper emphasize the need

    for creativity within the life science industry in order

    to take advantage of the various opportunities related

    to the aging population. For example, recognizing that

    patients will require continuation of therapy for

    chronic conditions for many years after the initial

    diagnosis, the industry can ensure that these

    treatments are as effective and safe for a patient at

    70 as it was at 50 and leverage this as a competitive

    advantage.

    1. World Population Ageing 2009. Available at:http://www.un.org/esa/population/publications/WPA2009/WPA2009_W

    orkingPaper.pdf. Accessed 1/3/12

    2. Global Health and Population Aging.http://www.prb.org/pdf07/TodaysResearchAging4.pdf. Accessed 1/3/12.

    3. Preventive Care and Health Aging A Global Perspective. EconomistBusiness Unit. Available at:

    http://digitalresearch.eiu.com/healthyageing/report. Accessed 1/3/12.

    4.

    Collard RM, Boter H, Schoevers RA, Oude Voshaar RC. Prevalence offrailty in community-dwelling older persons: a systematic review. J Am

    Geriatr Soc. 2012;60(8):1487-92.

    5. Boss GR. Age-Related Physiological Changes and Their ClinicalSignificance. West J Med .1981;135(6).

    6. Zulman DM, Sussman JB, Chen X, Cigolle CT, Blaum CS, Hayward RA.Examining the evidence: a systematic review of the inclusion and analysis

    of older adults in randomized controlled trials. J Gen Intern Med. 2011

    Jul;26(7):783-90.

    7. US Food and Drug Administration Guideline for industry. Studies insupport of special populations: geriatrics. 1994. Available at:

    http://www.fda.gov/downloads/RegulatoryInformation/Guidances/UCM

    129519.pdf. Accessed 1/3/13.

    8. Federal Register (62 Federal Register 45313-45326). August 27, 1997.9. Guidance for Industry E7 Studies in Support of Special Populations:

    Geriatrics. Available at:

    http://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformation/Guidances/UCM189544.pdf. Accessed 1/3/13.

    10. EMA Geriatric Medicines Strategy. Available at:http://www.ema.europa.eu/docs/en_GB/document_library/Other/2011/

    02/WC500102291.pdf. Accessed 1/3/13.

    11. Crooks J, Stevenson IH. Drug response in the elderlysensitivity andpharmacokinetic considerations Age Ageing.1981;10(2):73-80.

    12. Ferrini A, Ferrini R. 2000. Health in the Later Years. 3rd edition. Boston,MA, McGraw Hill.

    13. Centers for Disease Control and Prevention and The Merck CompanyFoundation. The State of Health and Aging in America 2004.

    14. Gu Q, Dillon CF, Burt VL. Prescription Drug Use Continues to Increase: U.S.Prescription Drug Data for 2007-2008. Available at:

    http://www.cdc.gov/nchs/data/databriefs/db42.htm. Accessed 1/4/13.

    15. Steinmetz KL, Coley KC, Pollock BG. Assessment of geriatric information on thedrug label for commonly prescribed drugs in older people. J Am Geriatr Soc.

    2005;53(5):891-4.

    16.

    Savient Pharmaceuticals Files Citizens' Petition with the FDA for Oxandrin.Available at: http://investor.savient.com/releasedetail.cfm?releaseid=189758.

    Accessed 1/4/13.

    17. Initial Trend Analysis of 2011 Medicare Prescription Drug Plan Formularies.Available at:

    http://www.avalerehealth.net/news/archive/Avalere_Health_Analysis_of_2011_

    Part_D_Formularies.pdf. Accessed 1/4/13.

    18. American Geriatrics Society 2012 Beers Criteria Update Expert Panel.American Geriatrics Society updated Beers Criteria for potentially inappropriate

    medication use in older adults. J Am Geriatr Soc. 2012;60(4):616-31

    19. Gallagher P, OMahony D. STOPP (Screening Tool ofOlder Persons potentiallyinappropriate Prescriptions): application to acutely ill elderly patients and

    comparison with Beers criteria. Age Ageing. 2008; 37(6): 673-679.

    20. Bao Y, Shao H, Bishop TF, Schackman BR, Bruce ML. Inappropriate medication ina national sample of US elderly patients receiving home health care. J Gen Intern

    Med. 2012 Mar;27(3):304-10.

    21. Beer C, Hyde Z, Almeida OP, Norman P, Hankey GJ, Yeap BB, Flicker L.. Qualityuse of medicines and health outcomes among a cohort of community dwelling

    older men: an observational study.Br J Clin Pharmacol. 2011 ;71(4):592-9.

    22. Report of a workshop - Drug Development for the Geriatric Population. 1990.Available at:

    http://books.google.com/books?id=HUErAAAAYAAJ&printsec=frontcover&sourc

    e=gbs_ge_summary_r&cad=0#v=onepage&q&f=false. Accessed 1/5/13.

    23. Bernard MA, Blanchette PL, Brummel-Smith K. Strength and influence ofgeriatrics departments in academic health centers. Acad Med. 2009;84:627-632.

    Melissa Hammond is Managing Director at Snowfish and an industry leader regarding the implications and opportunities of the g row

    geriatric population to the life sciences industry. Snowfish provides actionable insights for the life sciences industry and has worked w

    leading companies for nearly a decade. To learn more about Snowfish, please go to www.snowfish.net or call +1 -703-759-6100.

    http://www.un.org/esa/population/publications/WPA2009/WPA2009_WorkingPaper.pdfhttp://www.un.org/esa/population/publications/WPA2009/WPA2009_WorkingPaper.pdfhttp://www.un.org/esa/population/publications/WPA2009/WPA2009_WorkingPaper.pdfhttp://www.prb.org/pdf07/TodaysResearchAging4.pdfhttp://www.prb.org/pdf07/TodaysResearchAging4.pdfhttp://digitalresearch.eiu.com/healthyageing/reporthttp://digitalresearch.eiu.com/healthyageing/reporthttp://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformation/Guidances/UCM189544.pdfhttp://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformation/Guidances/UCM189544.pdfhttp://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformation/Guidances/UCM189544.pdfhttp://www.ema.europa.eu/docs/en_GB/document_library/Other/2011/02/WC500102291.pdfhttp://www.ema.europa.eu/docs/en_GB/document_library/Other/2011/02/WC500102291.pdfhttp://www.ema.europa.eu/docs/en_GB/document_library/Other/2011/02/WC500102291.pdfhttp://www.cdc.gov/nchs/data/databriefs/db42.htmhttp://www.cdc.gov/nchs/data/databriefs/db42.htmhttp://www.avalerehealth.net/news/archive/Avalere_Health_Analysis_of_2011_Part_D_Formularies.pdfhttp://www.avalerehealth.net/news/archive/Avalere_Health_Analysis_of_2011_Part_D_Formularies.pdfhttp://www.avalerehealth.net/news/archive/Avalere_Health_Analysis_of_2011_Part_D_Formularies.pdfhttp://books.google.com/books?id=HUErAAAAYAAJ&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=falsehttp://books.google.com/books?id=HUErAAAAYAAJ&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=falsehttp://books.google.com/books?id=HUErAAAAYAAJ&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=falsehttp://books.google.com/books?id=HUErAAAAYAAJ&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=falsehttp://books.google.com/books?id=HUErAAAAYAAJ&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q&f=falsehttp://www.avalerehealth.net/news/archive/Avalere_Health_Analysis_of_2011_Part_D_Formularies.pdfhttp://www.avalerehealth.net/news/archive/Avalere_Health_Analysis_of_2011_Part_D_Formularies.pdfhttp://www.cdc.gov/nchs/data/databriefs/db42.htmhttp://www.ema.europa.eu/docs/en_GB/document_library/Other/2011/02/WC500102291.pdfhttp://www.ema.europa.eu/docs/en_GB/document_library/Other/2011/02/WC500102291.pdfhttp://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformation/Guidances/UCM189544.pdfhttp://www.fda.gov/downloads/Drugs/GuidanceComplianceRegulatoryInformation/Guidances/UCM189544.pdfhttp://digitalresearch.eiu.com/healthyageing/reporthttp://www.prb.org/pdf07/TodaysResearchAging4.pdfhttp://www.un.org/esa/population/publications/WPA2009/WPA2009_WorkingPaper.pdfhttp://www.un.org/esa/population/publications/WPA2009/WPA2009_WorkingPaper.pdf