© 2013 iZenBridge | PUBLIC

Starting your

business in a lean

way

Saket Bansal

iZenBridge Consultancy Private Limited

© 2013 iZenBridge | PUBLIC

About Me

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I And Startup

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Entrepreneurship

• Entrepreneurship is about taking risk.

• Three types of uncertainty.

• Risk

• Ambiguity

• True Uncertainty

• Source: Frank H. Knight and Peter Drucker

© 2013 iZenBridge | PUBLIC

Startup

• "A startup is a human

institution designed to

create a new product or

service under conditions of

extreme uncertainty. " –

Lean Startup

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What Lean Has To Do ?

• It helps us learn to see

waste and remove it

systematically

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Do You Have A Business Idea ?

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I Always Had Many…

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Most Startup Fail

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Why?

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Failed Startup Typically Follows

• Start with a Plan

• The plan does not work

• Throw it away and follow JUST DO IT…

• For majority nothing works, It’s time to accept defeat

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Do We Have A Solution?

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Do Not Think Like A Stable State

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Surviving Without Innovation Is Difficult

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The Cynefin Framework

Source: http://en.wikipedia.org/wiki/Cynefin

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Lean Startups

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Build – Measure - Learn

Ideas

Build

Product

Measure

Data

Learn

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Building MVP

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Validating Hypothesis

• Value Hypothesis

• Growth hypothesis

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Measure

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Funnel Visualization

Buy

YouTube

Forum

Webinar

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Learn

• Pivot or persevere

• Pivots Require Courage

• We have done

• Customer Segment Pivot

• Customer Need Pivot

• We are still struggling

• Engine of growth

• Channel Pivot

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My Lean Startup Principles …

• Keeps small batch size

• Inspect and Adapt

• Focus on Innovation

• Value over growth

• Courage to Pivot

• Bring Processes

• Involve Colleagues in Decision Making

• Embrace ambiguity and uncertainty

• Keep WIP in Limits

• Optimize the Whole

© 2013 iZenBridge | PUBLIC

Stay Connected

www.youtube.com/izenbridge

@Saket_tg

+Saket.Bansal

http://www.linkedin.com/in/saketbansal