Afternoon Workshop sponsored by PubMatic: Using Analytics to Get Ahead of Real Time - DPS Miami,...
7
Transcript of Afternoon Workshop sponsored by PubMatic: Using Analytics to Get Ahead of Real Time - DPS Miami,...
We enable publishers to realize the full potential of their digital assets.
Leading Software
Platform for Premium
Publishers
MISSION:
Source: “Real-‐Time Data Analy6cs: Empowering Publishers To Make BeBer, Faster Decisions” Forrester Consul6ng / PubMa6c (Aug. 2015)
Source: “Real-‐Time Data Analy6cs: Empowering Publishers To Make BeBer, Faster Decisions” Forrester Consul6ng / PubMa6c (Aug. 2015)
Source: “Real-‐Time Data Analy6cs: Empowering Publishers To Make BeBer, Faster Decisions” Forrester Consul6ng / PubMa6c (Aug. 2015)
Innovative • First in industry with real-time analytics • First in industry with competitive benchmarking
Accurate Data • Consistent, quality data across all PubMatic analytics sources • Major investments to ensure analytics data is credible
Easy-to-Use • Access data using Natural Language Processing (NLP) • Easy-to-pull custom reports, charts, heat maps, etc.
Analy'cs Premium
An Innovative and Easy-to-Use Analytics Solution
One Platform.
Every Ad
Every Screen
IAB Standard Banners
IAB Rising Stars
Native and custom units
Mobile Applications
Tablet Applications
Rich media: MRAID 1 & 2, ORRMA, interstitial
Video: VAST, VPAID
Mobile & Tablet Optimized Web
Desktop Web
Every Sales Channel
Direct Sales Integration
Programmatic Direct • Private Marketplace • Automated Guaranteed
Open Auction
Spot-buys
Multi-Format, Multi-Screen, Multi-Channel
