8/10/2019 African Music Mobile and Online Market

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African Music Mobile and Online market

Internet and mobile music platforms are targeting the Africanmarket, which should benet both musicians and listeners.

To the frustration of fans, the pioneering music streaming serviceSpotif is unavailable in Africa.

There are was of tricking the sstem ! a "oogle search will showou how ! and this shows that the music business has been slow todevelop the African market.

As the race for the continent#s digital market heats up, companiesare launching streaming and downloading platforms, some inpartnership with mobile network operators.

Informa, a UK- based telecoms and media consultancy,estimates that mobile music revenue in Africa will more thandouble by 2016, generating !"!m#

This lags well behind the pro$ected %&.'bn in revenue from mobilemusic in western (urope in ')&*.

+e#ve looked at Africa as a fan- tastic opportunit for growth, andSouth Africa is a natural starting point,+ sas Simf hief (/ecutive"errit Schumann. Simf#s service is limited to South Africa, leaving

the ma$orit of the continent without access.

$chumann ho%es that !0& of $imfy's customer base willcome from Africa in (ve years' time#

)0 %er cent of African, Indian, and *hinese smart%honeusers will have chea% Android smart%hones by 201+

0ew 012 In-Stat research sas the low-cost Android smartphonesegment is comprised primaril of Android '.' or '.3 devices, using(2"( and housing processors running at *))M45 or lower.

2evices cost %&6) or less, with earl competitors in the marketincluding 4uawei, MicroMa/, Motorola, Samsung, Spice, and 7T(.

It reckons a single-core (2"( chip sells for under %&), althoughsome manufacturers will purchase from the gre market where thedon#t pa licensing fees, roalties, or ta/es for the products theproduce.

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012 believes unit shipments for low-cost Android smartphones willapproach 38) million worldwide in ')&6. e can assume the 9) percent gure for emerging markets refers onl to the smartphonesector, rather than all mobile devices.

Allen 0ogee, research director at 012 In-Stat, reckons there will besome competition despite the momentum of Android. he said:;Samsung has bada, and 0okia is developing Meltemi. In addition,Microsoft has stated that it wants to sell indows 1hone in thesedeveloping regions as well and could aggressivel lower prices togain market share.

+hile "oogle prots in these regions from advertising revenue,0okia and Samsung benet the old-fashioned wa, b sellinghardware.