Introduction to

Affiliate Marketing

Presented By – Sujay Khandge (MBA, BE)

1

Agenda What is Affiliate Marketing

Where Affiliate Marketing Fit in Today's Digital Marketing Age

History of Affiliate Marketing

How Affiliate Marketing Work

Affiliate Marketing Eco System

Affiliate Marketing Jargon Buster

Pillars of Affiliate Marketing

Roles of An Affiliate Manager

Role of Merchant (Brand) Before Launching an Affiliate Program

In-House vs Outsourced Affiliate Management

Affiliate Business Model (Affiliate Categories)

Pay-out Models For Affiliate Marketers

Case Studies & Scope of Affiliate Marketing in India

Assignments

2

History of Affiliate Marketing

3

Affiliate Marketing Jargon Buster

4

ADVERTISER (merchant or brand) - A website offering a product or service which opts to promote through a third party in the digital space

AFFILIATE (publisher or partner) - A site that promotes an advertiser offering in the digital space and is paid on a performance basis

Affiliate Network - Third party venue where Affiliate & Merchant exchange business interest

CLICK THROUGH - When a user clicks on a link and is redirected to the advertiser website

CLICK THROUGH RATE (CTR) - Frequency of click through on creative

CONVERSION RATE - Measurement of success for an online ad when compared to click through rate. An advertiser’s marketing objective defines what qualifies as conversion; this can be in the form of sales or a request by the user to receive more information

COOKIE - A small text file that is stored on the user’s computer to enable the user to be ‘recognised’ by a website on their return

DEEPLINK - A link which connects to a page beyond the homepage of a site

EARNINGS PER CLICK (EPC) - Divides earnings by traffic delivered- a useful metric to gauge profitability of affiliate activity

Incremental Sales - New customers or actions generated by affiliate marketing activities that would not otherwise have been generated.

http://www.cj.com/glossary

Roles of An Affiliate Manager

http://sujay-khandge.blogspot.in/2011/10/detail-role-and-responsibilities-at.html

Develops marketing strategies to attract new affiliates

Nurtures relationships with affiliates make them

performer

Manages the payment process of the affiliate program

Run fortnightly affiliate news letter, give your vertical

download to affiliates

Develop new creatives and idea to promote your

products

5

Affiliate Marketing Assignment

6

Register with some Indian Affiliate Network & Some in

house affiliate program (List has mailed)

Start to interact with affiliate tracking software

Put some dummy sales through your referral URL

Do check T & C of affiliate program

Aff stat report analysis

7

- Sujay Khandge - Speaker & Trainer in Digital Marketing | Digital Performance Marketing Consultant

http://in.linkedin.com/in/esujay | http://ksujay.blogspot.in

Cell: +91 - 9766654355