Instituto Affinion - Ponencia Elena Alfaro - 18 junio - #GenerosidadDeMarca
Affinion, Corporate Campus Branding
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Transcript of Affinion, Corporate Campus Branding
![Page 1: Affinion, Corporate Campus Branding](https://reader033.fdocuments.net/reader033/viewer/2022051515/54c4c84d4a79593e6e8b4575/html5/thumbnails/1.jpg)
T H E G L O B A L L E A D E R I N C U S T O M E R E N G A G E M E N Twww.affinion.com
Affinion: Corporate Campus Branding
![Page 2: Affinion, Corporate Campus Branding](https://reader033.fdocuments.net/reader033/viewer/2022051515/54c4c84d4a79593e6e8b4575/html5/thumbnails/2.jpg)
T H E G L O B A L L E A D E R I N C U S T O M E R E N G A G E M E N Twww.affinion.com
Affinion: Corporate Campus Branding
CORNERSTONES TO INSP IRAT ION
“New Beginnings”Initial connotation references move to a new building, but the theme was conceived to inspire associates to view each day as a “new beginning,” a new opportunity to develop and share ideas with one another, and challenge themselves to move our business (and our partner’s business) forward.
Affinion / Stamford / 2010
![Page 3: Affinion, Corporate Campus Branding](https://reader033.fdocuments.net/reader033/viewer/2022051515/54c4c84d4a79593e6e8b4575/html5/thumbnails/3.jpg)
THEMAT IC PLACEMENT
“Possibilities”A series of relevant, personally empowering messages broadcast [in print] within common areas of the building. Word choices connect elements of Affinion’s business, with the goals of our partners, and the professional development of our associates.
Affinion / Stamford / 2010
T H E G L O B A L L E A D E R I N C U S T O M E R E N G A G E M E N Twww.affinion.com
Affinion: Corporate Campus Branding
![Page 4: Affinion, Corporate Campus Branding](https://reader033.fdocuments.net/reader033/viewer/2022051515/54c4c84d4a79593e6e8b4575/html5/thumbnails/4.jpg)
BRING ING IT TO L IFE
“Voices”Our customers, partners, associates – unique but unified – their place in our business is prominently displayed through the use of vivid photography, compelling type, and purposeful points of emphasis.
Affinion / Stamford / 2010
T H E G L O B A L L E A D E R I N C U S T O M E R E N G A G E M E N Twww.affinion.com
Affinion: Corporate Campus Branding