Tips and tricks for a

Successful Affiliate

Program

Octavian Jomir

About me:

• I was born in Moldova (Russian speaker)

• I studied at Faculty of Mathematics and

Computer Science, University of Bucharest

• I am 31 years old

My first commission in 2Parale: (4.12.2011, amount 0.5 EUR )

Statistics for year 2014• 3,753,060 clicks

• 18,154 generated leads

• 59,851 generated sales

• highest commission amount: 260 EUR, sale value:

8,650 EUR

How do I choose a new advertiser?

• Advertiser Ranking in its category

How do I choose a new advertiser?

• Commission rejection rate & Oldest unprocessed commission date

How do I choose a new advertiser?

• Online store browsing experience, test order

• Campaign Terms of Service (TOS)

What can stimulate me to try a new advertiser?

• Challenges

• Extra bonuses

• Exclusive offers

What makes me to stop the collaboration with an advertiser?

• Is not paying in time

• High commission rejection rate

• Is changing his TOS, commission value or

Cookie Life

• Not profit !!!

What ways of promoting I use?

• Google AdWords

• Facebook Ads

• Remarketing (Facebook, Google)

• Special Projects

• Email marketing

Why Google AdWords?

• Drive Laser Targeted Traffic

• High conversion rate

• Quick results

• Flexibility

• No Brand Bidding!!!

• Remarketing

When Facebook Ads?

• Promoting special offers & big discounts

• Promoting cheap products

• Website Custom Audiences + Lookalike

Audiences + Remarketing

Remarketing resultsStatistics for an advertiser who sell books, period

20-30 Jan. 2015:

Clicks Sales Conversion Rate

New Visits 7193 154 2.14%Remarketing

Campaign 2016 71 3.52%

Remarketing results.

What and how I did?

• Remarketing list for all visitors, period 1-30 November 2014 (Black Friday Website)

• List segmentation by interests: Clothes, Shoes, IT&C, Kids&Toys, Books, Cosmetics, Home&Deco, a.s.o.

• Remarketing campaign for all visitors interested in discounts on books

How you succeed and how long it takes to become profitable?

• If you want to win you have to be prepared to

lose

• You need between 50 and 200 EUR to test a

new campaign and you have to be prepared to

lose them

How you succeed and how long it takes to become profitable?

• You can draw the first conclusions only after

the recurrence period

• If after this period you are close to zero (you

didn’t win but also you didn’t lost too much)

then the campaign has potential, optimize it,

try different approaches, a.s.o.

Octavian Jomir