Affiliate Summit East 2010

Plenty of Tactics, Tricks and Opportunities

Kimberly KaplanVP, Plentyoffish

Who’s your sugar daddy?

• Frequency capping

• Include information about the person you’re targeting

• Branding

• Call to action

Here a click, there a click, everywhere a click click!

• Dynamic insertion tags

The four B’s

• Branding

• Website URL

• Company Name

• $479.00 spent

• $1.40 CPC

• 879,835 impressions served

• $0.50 CPM

• 87,500 page views and climbing

10,000

20,000

30,000

40,000

50,000

60,000

70,000

80,000

90,000

06-Jun 11-Jun 16-Jun 21-Jun 26-Jun 01-Jul 06-Jul 11-Jul 16-Jul 21-Jul

0

5

10

15

20

25

30

35

40

06-Jun 11-Jun 16-Jun 21-Jun 26-Jun

Pageviews

Clicks

The four B’s

• Branding

• Bidding

77%

23%

Bidding in $.05 increments

Campaigns with bids in 0.05

Campaigns with bids on the penny

0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45 0.5 0.55 0.6 0.65 0.7 0.75 0.8

Spend per CPM (Canada)

The four B’s

• Branding

• Bidding

• Banners

The four B’s

• Branding

• Bidding

• Banners

0.000%

0.010%

0.020%

0.030%

0.040%

0.050%

0.060%

0.070%

0.080%

0.090%

7-Jun-10 9-Jun-10 11-Jun-10 13-Jun-10 15-Jun-10 17-Jun-10 19-Jun-10 21-Jun-10 23-Jun-10

CTR of one ad

• Burnout

It’s all about performance

• Tracking ad performance

• Creative vs text

Good Bad

Segmenting

• Testing various demographics

• POF segmenting ‘Cross Tab Reports’

• Start wide and narrow down

Why did your ads get declined?

• You’re in a grey area• Inappropriate pictures

Why did your ads get declined

• You’re in a grey area• Inappropriate pictures• Ads that confuse users

Why did your ads get declined

• You’re in a grey area• Inappropriate pictures• Ads that confuse users

• You’re uploading the wrong size

Why did your ads get declined

• You’re missing information

• We’re human

• You’re in a grey area• Inappropriate pictures• Ads that confuse users

• You’re uploading the wrong size

Why listen to us?

Poll: Q&A for Affiliate Tactics, Opportunit...